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Natural Links case study of SEO link building for AJAX Systems

5x
Increased brand traffic search volume in various GEO’s. During the first year traffic was boosted x2, another 2 years we managed to boost it - x5.
Top-30
We managed to eliminate negative mentions and pages from Google search. Now any negative page can be found only somewhere beyond Google TOP-30, which pretty much means it can not be found by a regular user.

About company

About company

Ajax Systems is a tech company founded in 2011, providing innovative security systems. They create solutions that stand on the cutting edge of technology and science — then they put those innovations into their devices. Ajax devices operate in the most extreme conditions, always ready to protect against tragedy. When you’re under the reliable protection of Ajax, you’re safe from thieves, fires or leaks that can cause real harm to property and people.

In 2019 Ajax Systems started working with Natural Links.

Main goals

Increase brand awareness among target audience
Clear out Google search results with negative information about the brand and the product
Increase brand traffic volume and product name traffic volume
Increase the number of high quality backlinks and referring domains

What was done for the client, step by step:

Before the start of comprehensive crowd marketing and SERM (search engine reputation management) campaigns we recommended to run a full technical audit in order to make sure that the website structure is correct and it is aligned with Google requirements. As a result we helped to fix and adjust the on-page of the website and that was a perfect ground to start working on the off-page.
Since the client has not provided any technical tasks for Crowd + SERM campaigns we had to come up with the strategy. We ran a complex niche and competitors analysis, brand analysis with identifying negative or neutral Google search results in various GEO’s. Based on the research and analysis we came up with the linkbuilding strategy that consist of: a) GEO’s b) Volume and type of links c) Resources parameters and criteria d) Technical assignments for articles e) Budgets f) Projection
During 3 years of our partnership, ~4000 backlinks were placed: a) 2500 crowd links were placed on thematic forums and question-answer platforms b) 1000 links were placed on high parameters/ high criteria resources to increase brand awareness within this specific niche c) 450 links were placed through guest post articles exposing product benefits and educating the audience, resources chosen are the ones responding the criteria of huge monthly visitors rates (200K+) d) 50 links were placed through mega-trust resources press releases, effectiveness and transmissible PageRank from these kind of resources is sensational, as a bonus it brings referral traffic.
We prepared recommendations on adding new pages to the website or adjusting existing ones in order to increase conversion rate.
We worked a lot on eliminating negative search results from Google TOP-30, it’s important that brand is discussed and shown to the audience in a positive or neutral way.
During our long and ongoing cooperation we constantly provide SEO and SERM consultations, developing and implementing recommendations in accordance with Google updates and requirements.
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Results

  • Increased brand traffic search volume in various GEO’s. During the first year traffic was boosted x2, another 2 years we managed to boost it – x5.
  • We managed to eliminate negative mentions and pages from Google search. Now any negative page can be found only somewhere beyond Google TOP-30, which pretty much means it can not be found by a regular user.

Referring Domais

  • We managed to build a solid backlink profile with more than 4k quality and unique referring domains.
  • Traffic conversion rate increased from 5% to 10%, considering constant growth in organic traffic that improvement brings a huge effect.

Client Testimonials

Levitas
They are reliable partners and I like their management style.
Andriy Lykhodid
Their style of work is impressive. Every task was done just in time and with high quality.
Denys Rudik
We use naturallinks to promote our website ;) They post links at good websites with DR>30. I am very pleased with the cooperation.
Svitlana
I am a CBDO at a game development studio (one of our portfolio companies), and we have used Natural Links for organic promotion. As a result, organic channel occupies 25% of our sales funnel at the moment. We're building a new site and plan to continue with Natural Links at a new site for sure.
NDA
I have been working with the company for over 2 years. Completely satisfied with the result, links are placed in time and in sufficient quantity. There is a guarantee of removal. I recommend everyone!
Anna
Recommend NaturalLinks to those seeking solutions for their crowd link-building campaign. They use only trusted and natural methods. I have already ordered three times and do not plan to stop.
F. Kyle
Great link building service, would recommend to anyone. Fast turn around. Nice Skype communication.
Igaming company team
Great service, very good communication, corrected minor preferences promptly & efficiently. Good service so far!
Read more reviews on Clutch and Trustpilot
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