Strategy 1: Crowd Marketing As The Main Linkbuilding Method For Core Traffic Source To Commercial Brand

This betting brand is using crowd marketing during the last 2 years. They have decided to promote their live score resource with crowd links. Crowd score resource serves as the main traffic source for commercial brand.

Share Of The Message Boards In Blacklink Profile: 22%

The сlient started growing the backlink profile In January 2018. In around April 2018 the client started adding crowd marketing to the activities which has influenced the growth curve.

The brand started at 30-50 crowd marketing links. Here’s the curve of the gradual growth of their month and gradually grew to 800-1000 crowd referring domains: marketing links per month.

Here’s the curve of the gradual growth of their month and gradually grew to 800-1000 crowd referring domains:

Results, Achieved By Client:


Growth from 10k visitors per month to over 100k per month in 1.5 years


Steady growth curve with no serious impact of major Google updates

IN NUMBERS:

  • $6K on crowd marketing spent by brand per month in average
  • $30K traffic value generated
  • 10x monthly revenue growth from organic visitors transferred to commercial brand from the live score resource

STRATEGY 2:
TIER LINKING

This gambling brand is using crowd marketing in 2 directions:

  • As the main backlinking instrument for tier 3 resources – to dramatically increase the power of tier 2 links (70%)
  • As an instrument for harmonisation of the anchor list for the main commercial brand (30%)

SHARE OF THE MESSAGE BOARDS IN BLACKLINK PROFILE: 16%

All (2,893)
Blogs (912)
Ecommerce (104)
Message Boards (472)
Wikis (1)
CMS (14)

The brand started using crowd marketing in spring 2018.

Already in January 2019 the brand shows stable organic traffic indicators with no impact of the Google updates.

Results, Achieved By Client:


x3 organic traffic growth – from under 4K to over 12K


Safe domain with stable performance that is now easy to scale further

IN NUMBERS:

  • $2-3K on crowd marketing spent by brand per month in average
  • $15K traffic value generated
  • 3x monthly revenue growth from organic visitors on commercial brand

STRATEGY: MASSIVE NETWORK OF WEB-SITES (1000+) WITH UNIQUE CONTENT TAILORED FOR SEARCH QUERIES WITH MEDIUM FREQUENCY

Not to get beaten out by the competition in keywords with highest frequency like “online casino”, this gambling client decided to choose a strategy of growing a network of smaller sites tailored for the queries with medium frequency. This way the client diversified the risks, and received a total revenue similar to the companies with one commercial brand strategy.

MOST DOMAINS IN THE NETWORK OF 1000+ ARE REALLY TINY.
The client is adding 3-5 crowd backlinks per domain per month. Still, in the end the total received revenue result gives a stable growth to the whole business.

IN NUMBERS:

  • $15K spent on crowd per month
  • 20x monthly revenue growth within 2 years