This betting brand is using crowd marketing during the last 2 years. They have decided to promote their live score resource with crowd links. Crowd score resource serves as the main traffic source for commercial brand.
Share Of The Message Boards In Blacklink Profile: 22%
The сlient started growing the backlink profile In January 2018. In around April 2018 the client started adding crowd marketing to the activities which has influenced the growth curve.
The brand started at 30-50 crowd marketing links. Here’s the curve of the gradual growth of their month and gradually grew to 800-1000 crowd referring domains: marketing links per month.
Here’s the curve of the gradual growth of their month and gradually grew to 800-1000 crowd referring domains:
Growth from 10k visitors per month to over 100k per month in 1.5 years
Steady growth curve with no serious impact of major Google updates
This gambling brand is using crowd marketing in 2 directions:
x3 organic traffic growth – from under 4K to over 12K
Safe domain with stable performance that is now easy to scale further
Not to get beaten out by the competition in keywords with highest frequency like “online casino”, this gambling client decided to choose a strategy of growing a network of smaller sites tailored for the queries with medium frequency. This way the client diversified the risks, and received a total revenue similar to the companies with one commercial brand strategy.
MOST DOMAINS IN THE NETWORK OF 1000+ ARE REALLY TINY.
The client is adding 3-5 crowd backlinks per domain per month. Still, in the end the total received revenue result gives a stable growth to the whole business.