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Natural Links Affiliate Disclosure: Who Funds Our Work

This affiliate disclosure explains how Natural Links funds its independent casino review service. Commissions from online casino operators cover our costs, so our coverage remains free to read.

For transparency, Natural Links explains the financial relationship before you follow a commercial link. You can also visit any destination directly.

Short version

  • We earn a commission when you register or deposit through qualifying links.
  • You pay nothing extra for using those links.
  • Payments never buy a higher score.
  • We label every paid placement.

The Natural Links Revenue Model and Casino Partner Commissions

Our affiliate marketing disclosure explains how commercial programmes keep this site free. We are only a publisher. We never accept bets or hold customer funds. Affiliate partners pay us when a reader completes an action that qualifies under their agreement.

Our coverage does not include every available business. Partnerships may determine which offers appear as links, but never the score a casino earns.

Each contract sets the payment terms. The table outlines three possible structures:

ModelHow it is paid
Revenue shareA percentage of the operator's income from referred customers, subject to agreed deductions
CPAA one-time fee for a new depositing customer
HybridA one-time fee plus a share of income from referred customers

Under a share-based deal, customer losses can contribute to the amount we receive. The payment comes from the business; using our links adds no fee to your account.

For tracking, partner links carry a source ID that programmes record through cookies or URL parameters. The destination applies its own privacy policy. Our affiliate links disclosure explains this attribution; see our Privacy Policy or Cookie Policy for more detail.

Editorial Independence Behind Every Casino Rating

Commercial relationships never decide our scores, list positions, or review conclusions. Our affiliate disclaimer also excludes payment rates from scoring decisions. Editors assess the evidence before choosing a recommendation. A fee does not buy a place in our lists: inclusion depends on the entry requirements in How We Rate.

Under our affiliate marketing disclaimer, the team never:

  • Sells positions or scores.
  • Lets operators edit or approve our copy.
  • Removes negative findings at a business's request.

Our reviews use the same checklist for paying businesses as for those without an agreement. See how we rate casinos for the full method. A higher payment cannot override a failed check. If a partner’s terms or treatment of players get worse, we lower its score or remove it.

Affiliate Link Disclaimer and Advertising Labels

Our affiliate link disclaimer identifies links that can earn us money. Look for the notice before following an offer. The advertising disclosure distinguishes these destinations:

  • Affiliate links: Visit Casino / Claim Bonus buttons; linked logos or names in toplists; bonus banners.

  • Informational links: official regulators, support organisations or news sources. These earn no affiliate fees.

We label paid placements “Ad” or “Sponsored”, showing the label before promotional content. Readers see the commercial status before deciding to open an offer. Payments never change our rankings.

Toplists show a disclosure note before you click, including on mobile screens. An affiliate disclosure statement spells out the possible payment instead of relying on the words “affiliate link” alone. You should recognise the relationship without opening this policy.

Player Protection and Regulatory Compliance

Each operator sets its own bonuses. Check the current terms on its website before depositing. Review wagering requirements, eligibility restrictions or any withdrawal limits that affect the offer. We process no deposits or withdrawals. Check local licensing before registering; take disputes to the business, then its regulator or designated dispute service where appropriate.

Disclosure standards guide how we present commercial links. We place clear notices close to every affiliate link. Our approach to compliance follows relevant UK ASA/CAP guidance, Australian and Canadian advertising rules, and EU consumer rules on identifying advertising. This page provides no legal advice.

Content at Natural Links is only for adults aged 18+ or the legal age in your country. Online gambling is associated with financial risks. Only spend what you can afford to lose. For support, players can contact GamCare in Great Britain, Gambling Help Online in Australia or the Responsible Gambling Council in Canada. Our Responsible Gambling page explains further options.

Questions About This Disclosure

Use the form on our Contact page for referral, a partnership, or a paid placement. Include the page address so we can check the specific link. We last updated this affiliate disclosure on 6 November 2026.