SEO Specialist (iGaming)

You’ll run SEO across multiple asset types in the iGaming niche: review sites (keyword strategy, on-page, content briefs, traffic growth), mono-brand satellite networks (site structure, interlinking, deployment, footprint control), and parasite SEO campaigns on high-authority third-party platforms targeting branded and non-branded queries.

Key Responsibilities

• Build and manage mono-brand satellite sites: domain selection, site structure, interlinking, content planning
• Execute parasite SEO campaigns across relevant platforms targeting branded and non-branded queries
• Own keyword strategy and on-page optimization for internal review properties
• Perform technical SEO audits: crawlability, indexation, site speed, hreflang
• Source and evaluate expired/dropped domains for satellite and PBN deployments
• Track rankings, traffic, and SERP composition across the full asset portfolio; report weekly
• Coordinate with copywriters, link builders, and web developers on our internal infrastructure

Requirements

• 2+ years of iGaming SEO experience with provable results
• Real hands-on parasite SEO – you’ve run actual campaigns, not just read about them
• Satellite experience – you’ve built or maintained mono-brand or niche satellite networks, understand interlinking logic and footprint avoidance
• Technical SEO: PBNs, rapid site deployment, CMS management, cloaking
• Tools: Ahrefs, DataForSEO (or SEMrush), Screaming Frog, GSC – daily use, not occasional
• Analytical: you can read a SERP, understand why a page ranks, reverse-engineer a competitor’s strategy
• Strong written English for briefs, strategies, and reports

Nice to Have

• Experience with brand-in-brand or cross-brand SERP strategies
• International SEO: hreflang, geo-targeting, localization
• Expired domain evaluation: DA/DR, link profile analysis, history checks
• Basic HTML/CSS and crawl mechanics knowledge