SaaS

Natural Links offers the market-best SEO services in the SaaS niche. We specialize in increasing the organic traffic of SaaS websites and help our clients score high in SERPs by accurately inserting relevant keywords and applying other industry-leading SEO practices.

Best SEO practices for the SaaS market

Why do SaaS businesses need SEO?

SaaS companies tend to focus on performance-based marketing. Sure, pay-per-click, social ads, and affiliate marketing work great for attracting customers. However, their costs add up over time and do not bring the expected results. As soon as you stop paid advertising, traffic stops as well.

Using SaaS SEO helps increase a platform’s organic search visibility. It makes your business easy to find by its potential customers, who are:

  • Searching for the type of software you offer
  • Looking for information on software like yours
  • Ready to buy software like yours
  • Interested in content related to the type of software you offer

That is why your business needs a solid SaaS SEO strategy.

It drives the growth of organic traffic and brings your business more leads.

SEO strategy for SaaS businesses

Your SaaS SEO strategy should be based on two pillars: clearly defining your target audience and showing them you have a solution to their problem. The key thing is to make sure that your sales funnel is optimized through all of its stages. For that, you need to incorporate top, middle, and bottom funnel keywords into the content on your website pages. This way, you target all possible audience groups and help them easily find your website.

Essential in the SaaS market

A strong link building strategy is a must for a successful SEO implementation in a SaaS company. Tactics that work well in the SaaS market include resource link building, unlinked brand mentions, guest posting, and digital PR. Quality backlinks not only work as means of spreading awareness of your brand but also increase the credibility of your website in the eyes of Google.
40x
Organic traffic growth – now there’s 40K+ unique visitors per month
2x
conversion rate growth from organic visitors from 5.14 % to 10.84 %
25%
The number of brand queries increased by 25%.
15k to 36k
Within 1 year of work, the client's website organic traffic grew from 15k to 36k unique visitors per month.
1098
unique referring domains with the links to the clients website appeared as a result of all our work in the index of Google search engine
8 month
After 8 months most of the keywords began to rank and bring traffic. In such a highly competitive niche as Igaming, even low-frequency queries are especially valuable.
ТOP 30
search results
35%
the number of direct traffic to the site increased by
5x
Increased brand traffic search volume in various GEO’s. During the first year traffic was boosted x2, another 2 years we managed to boost it - x5.
Top-30
We managed to eliminate negative mentions and pages from Google search. Now any negative page can be found only somewhere beyond Google TOP-30, which pretty much means it can not be found by a regular user.
0 to 10K
From 0 to 10K monthly traffic growth from organic visitors in 1 year
3x
3x conversion rate growth from organic visitors from 3.54% to 10.84%
100K
Growth from 1K visitors per month to over 100K per month in 1.5 years
3x
3x retention rate increase
Nick

Boost your business with us!

FAQ

Why is SEO in the SaaS market so important?

Good SEO significantly increases the likelihood of customers finding your business through an organic search and choosing you as a vendor.

What SEO strategy works the best for the SaaS market?

It’s highly recommended to feature a complex approach involving multiple SEO tools to achieve the maximum results.

How fast will I see results?

SEO does not work instantly, but most SaaS businesses may expect considerable results within 2-12 months.

How long should I use SEO practices?

For continuous business growth, it’s advised to implement SEO practices in every business process and work on them constantly and without pauses.

What is the basis of a SaaS SEO strategy?

Intent-based keyword research is the core of proper SEO. It allows for improving pieces of content in accordance with industry best practices.

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