SEO Wiki


In SEO, Acceptor is a media source (web page, document, image, etc.) linked through another website (the Donor).

The connection between the two is vital as it improves the position in the Acceptor’s search results.

Placing your outbound link on a credible donor website helps you to boost your resource online and increase visibility within the search engines.

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Contextual Advertising

Any relevant advertisement displayed on a website’s page is called contextual advertising.

One of the best examples is the ads placed by Google Adsense on different websites.

Through Google robots, all relevant ads are automatically shown to users.

For instance, if you own a movie blog and contextual ads by Google Adsense are functional on it, then Adsense will only showcase ads related to your platform.

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Crowd Links

Crowd links are links posted on review sites, social media, and other blogs where readers’ comments work as recommendations, reviews, opinions, and product endorsements.

Usually, these links are placed there to increase brand awareness, create a positive opinion about the brand’s product or service, and boost website traffic.

The strategic placement of crowd links is a great way to achieve your marketing goals.

This is called organic advertising and is the best method for making your brand or business a niche authority.

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Crowd Marketing

Crowd marketing is a marketing technique that relies on the direct influence of several personalities on the target market for a particular product.

As the name implies, crowd marketing focuses on large audience groups and uses different techniques to build referrals, generate leads, and increase website traffic.

Crowd marketing is a cost-effective strategy for brand promotion and product marketing.

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Display advertising

Media or display advertising is a type of advertising placed in the media, which is used to imply radio, TV, print media, and the Internet.
Display advertising is an effective way to promote a product or present a brand. Its main function is to grab the viewer’s attention through audio, video and graphic effects, etc.

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A donor determines the site that provides outbound links to a target website.

This way, it doesn’t only recommend visiting another site but also gives it a part of its own website weight.

The weight, in its turn, rises correspondingly with the increasing number of good links this certain website receives from donors.

The more weight, the better the ranking in search engines.

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Internal Linking

Internal linking is one of the most effective ways to retain users and promote a website. In order for the linking to bring results, some details of its compiling should be taken into account.

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Native advertising (Natural ads)

Native advertising is a way in which advertisers attract potential users and customers without identifying their activities as advertising.

Natural ads look as unconstrained and casual as possible. Advertising content aims to be meaningful and useful for the target audience.

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Natural Links

A natural link happens when other website owners, webmasters, or bloggers add a link to your content within their content.

They refer to your articles, videos, or posts because it’s related to their content and adds value to it.

A natural link is an organic link; i.e., it must flow perfectly within the context it is placed in.

A natural link is a mention of an outside source or content related to the base content.

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Referral Link

To invite new visitors to a website with useful services or products, you can of course provide a name or address, but if you want to get your share of attracting new users, you must provide them with a referral link.

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Relevant Page

Relevant, high-quality and unique web page content is a key factor in the long-term success of your website. Understanding how search engines work and what criteria are there for determining relevance will help increase your relevance scores.

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Search Engine

A search engine is an online service that allows you to search for information on the Internet. There are two main types of search engines and some of the most popular representatives, such as Google and Yahoo!.
Understanding how they work will help you to enhance and extend the capabilities of your website.

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Search results

Search engines generate search results to match a query created by a user.

The catalog of links is formed on the grounds of keywords a user types or pronounces to describe the query.

The results are ranked by relevance. More relevant results go upper.

The system helps to find information or a required page or site much faster.

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Web Banner (Banner advertising)

Banner is definitely one of the most popular means of digital ads. It is hard to find a place in the world wide web that does not have a single banner.

Let’s explore what a banner really is, the most popular types and sizes, and how it can promote your business online.

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Web Forum

A web forum is a specific platform which is designed to help people discuss whatever they want.

All the topics of discussions are collected in separate tabs on the site.

In order to publish a comment, a user often needs to register and create an account. Each contributor can set a new thread and start a discussion with others.

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A website (sometimes simply called as a site) is a group of internet pages which are tied by the same domain name and contain related pieces of information.

Any website is hosted on at least one server.

Home page is a starting point of website. It opens every time users type up a proper web address in their browser. From home page users can start surfing the rest of website pages.

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