E-commerce

For online retail stores, the traffic to their websites is the cash flow that is just yet to be converted. Natural Links helps you implement best optimization practices into your e-commerce business. It involves a vast array of methods focused on making sites score higher in SERPs.

Best SEO practices for the e-commerce market

Why do e-commerce businesses need SEO?

Having a top-notch product will not guarantee a lot of customers. In order for an e-commerce business to survive, it needs to appear in the first few positions of SERPs. That’s where e-commerce SEO comes into play.

When it comes to e-commerce, SEO is more than just adding keywords to website content. Profound knowledge of search engine algorithms is needed, and we at Natural Links are prepared to offer you just that:

  • Website structure improvement
  • Comprehensive keyword research and implementation
  • Page loading speed enhancement
  • Link building services, and much more

With a smart e-commerce SEO strategy, you can improve your website’s visibility, increase traffic to your store, and bring you more leads and conversions.

SEO strategy for e-commerce businesses

The most essential elements of an SEO strategy for e-commerce are relevant keywords, clear website architecture, quality on-page SEO, strong backlinks, and high page loading speed. A combination of long-tail keywords, pages with relevant authority from the homepage, optimized meta-tags, links from reputable sources, and quick loading time will guarantee excellent results.

Essential in the e-commerce market

Surprisingly for many, content plays a chief role in e-commerce SEO. Your website must include unique product descriptions that highlight their main specifications. Another often overlooked factor is the security of your website, which is also taken into consideration by search engine algorithms when they rank pages. HTTPS and SSL certification are paramount, for both securing a top position in SERPs and creating a strong and reliable image for your business.
40x
Organic traffic growth – now there’s 40K+ unique visitors per month
2x
conversion rate growth from organic visitors from 5.14 % to 10.84 %
25%
The number of brand queries increased by 25%.
15k to 36k
Within 1 year of work, the client's website organic traffic grew from 15k to 36k unique visitors per month.
1098
unique referring domains with the links to the clients website appeared as a result of all our work in the index of Google search engine
8 month
After 8 months most of the keywords began to rank and bring traffic. In such a highly competitive niche as Igaming, even low-frequency queries are especially valuable.
ТOP 30
search results
35%
the number of direct traffic to the site increased by
5x
Increased brand traffic search volume in various GEO’s. During the first year traffic was boosted x2, another 2 years we managed to boost it - x5.
Top-30
We managed to eliminate negative mentions and pages from Google search. Now any negative page can be found only somewhere beyond Google TOP-30, which pretty much means it can not be found by a regular user.
0 to 10K
From 0 to 10K monthly traffic growth from organic visitors in 1 year
3x
3x conversion rate growth from organic visitors from 3.54% to 10.84%
100K
Growth from 1K visitors per month to over 100K per month in 1.5 years
3x
3x retention rate increase
Nick

Boost your business with us!

FAQ

Why is SEO in the e-commerce niche so important?

It helps increase organic traffic to your website and incentivizes the users to purchase something in a more natural way compared to paid ads.

Is there any SEO strategy that works for e-commerce better than others?

Keyword strategy is an absolute core of SEO practices, but the involvement of other methods shows a cumulative impact.

Will I see results in a few months?

Yes, e-commerce businesses may get a notable increase in site visits as fast as within 2-6 months.

How long do I need to continue with SEO practices?

The continuous growth in organic traffic is only possible if you stick to SEO practices on a regular basis.

What is the #1 ranking factor on Google for e-commerce businesses?

It’s the high quality of content that you post on your site multiplied by the keyword strategy you utilize.

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