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View all marketsorganic traffic increased from 2,500 to over 9,000 visitors within 12 months.
the domain already had over 220 acquired backlinks and a five-year history, providing a solid base for SEO growth.
The project started with a trading platform operating in the Swedish market, one of the most competitive niches in search. The domain had been active for over five years and already had more than 220 backlinks, along with several blog articles and descriptive pages that could serve as a starting point for SEO improvements.
Despite these advantages, the website struggled to compete with established trading platforms dominating search results. Technical SEO issues, poor internal linking, and unoptimized content limited its visibility in organic search.
The site contained multiple 404 errors, duplicate pages, and indexing problems that prevented search engines from properly crawling and ranking the content. At the same time, the existing content strategy focused too little on medium and low-frequency keyword queries, leaving significant traffic opportunities untapped.
A dedicated team was assembled to address these challenges, including an SEO specialist, content strategist, link-building expert, analytics specialist, and graphic designer. Their goal was to fix technical issues, strengthen the site’s authority, and build a sustainable SEO strategy capable of competing in the crowded trading niche.
Increase Organic Traffic
Grow the number of warm target visitors arriving from search engines.
Improve Search Rankings
Strengthen keyword positions and stabilize rankings for brand-related queries.
Build a Healthy Backlink Profile
Develop a balanced and sustainable backlink profile aligned with long-term growth.
Initial Technical Audit
The project began with a comprehensive technical audit to identify issues affecting the website’s visibility and performance. The audit uncovered numerous problems including 404 errors, duplicate content, and indexing issues.
Competitor and Market Research
The team analyzed the trading niche in Sweden, examining leading platforms and emerging competitors. This research helped identify successful content strategies, backlink patterns, and ranking opportunities.
Keyword Research and Clustering
A new semantic core was developed with a focus on medium and low-frequency keywords. Keywords were grouped into clusters for each section of the site, allowing for more structured optimization.
Content Strategy Development
Detailed content guidelines and technical requirements were prepared for the client’s content team. Existing blog articles were optimized, and new content topics were introduced based on keyword opportunities.
Technical SEO Fixes
All major technical issues were resolved, including fixing broken links, setting up redirects, and addressing indexing problems. GA, Google Tag Manager, and Search Console were implemented for accurate performance tracking.
Page Speed Optimization
The team worked on improving loading speed across both desktop and mobile devices to enhance user experience and support better search engine rankings.
Structural Optimization
Website navigation and internal linking were reworked. Blog tagging systems and filtering options were introduced to improve content discoverability and help users navigate trading-related topics more easily.
UI/UX Improvements
The layout and structure of key pages were redesigned to improve usability. New sections such as trending and popular content were added to increase engagement.
Link Building Strategy
A long-term link-building plan was implemented. High-quality backlinks were acquired from niche trading websites, regional Swedish platforms, and relevant forums to strengthen the domain’s authority.
The SEO strategy successfully improved the website’s visibility in a highly competitive trading niche. Technical issues were eliminated, site structure and content were optimized, and a sustainable link-building strategy was introduced.
Organic traffic increased significantly within 12 months, while keyword rankings improved across numerous medium and low-frequency queries. At the same time, user engagement improved due to better site navigation, faster loading times, and more relevant content.
The combined efforts of technical optimization, content strategy, and backlink acquisition allowed the trading platform to strengthen its presence in Swedish search results and attract a more engaged audience.
Contact us and let’s build a strategy that puts your brand ahead.
Read more reviews on Clutch and Trustpilot
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the "authority" of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Thanks to NaturalLinks' efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we've achieved good results and strengthened the site's position through link building, among other things.
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
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SEO Services
Brand Protection & Reputation Management
Link Building Services
Choose your niche and get a better idea of what you can expect from working with us
View all markets
