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View all marketsorganic traffic increased from 100 to 20,000 visits in six months.
target keywords improved from positions 20–30 to top-5.
The project started in January 2024 with a crypto casino targeting the Canadian market. The website had already been online for several years and contained hundreds of pages, but most of them were not optimized for search engines.
Although the domain had some trust signals and a small number of natural backlinks, the website struggled to gain visibility in search results. A large portion of the pages contained duplicate or low-quality content, and the site structure made it difficult for search engines to properly crawl and index the content.
The client’s internal team included experienced content writers who were ready to improve the website’s content based on SEO requirements. This allowed the project to move faster once the strategy and technical guidelines were established.
A dedicated SEO team from Natural Links worked on the project, including a team lead, SEO specialists and an outreach expert.
Increase Organic Traffic
Attract more visitors to the website through improved organic search performance.
Improve Indexation and Rankings
Ensure slot pages are correctly indexed and achieve higher rankings in search results.
Strengthen Search Visibility
Increase the website’s presence in search results across the targeted geographic market.
Technical Website Audit
A full technical audit identified hundreds of outdated, duplicate, and low-value pages. Pages were either removed or blocked from indexing. Canonical tags were applied to duplicates, all 3xx and 4xx errors were resolved, and Google Analytics, Tag Manager, and Search Console were fully integrated for monitoring website performance.
Market and Competitor Analysis
Research of the Canadian iGaming market and analysis of top competitors helped identify key opportunities for growth and benchmark best SEO practices.
Content Optimization
Technical requirements were prepared for every page, including main and long-tail keywords, page structure, and content clarity. Author pages and social profiles were implemented to enhance trust signals. Existing content was optimized, and new pages were created following SEO guidelines.
Page Speed Improvements
Mobile-first and desktop page speeds were iteratively improved in collaboration with the development team, reducing load times and enhancing user experience while also supporting search engine rankings.
Structural Optimizations
The website structure was redesigned with new page types and keyword-based clusters. Menus, headers, and footers were restructured. Slot pages received dynamic content blocks such as “New Slots,” “Trending Slots,” and “Most Visited,” updated daily. Internal linking was strengthened, and search and filter functionality were enhanced for better usability.
Link-Building Strategy
A targeted link-building campaign focused on acquiring high-quality backlinks from niche iGaming sites, Canadian regional sources, review portals, and social platforms. This strategy enhanced domain authority, supported rankings, and strengthened SEO signals across priority pages.
The combination of technical improvements, content optimization, and strategic link building significantly improved the website’s organic performance.
Within six months the platform grew from a small number of organic visitors to a substantial and stable stream of search traffic.
Tools such as Ahrefs and Google Search Console were used for backlink research, keyword tracking, organic traffic monitoring, and performance analysis. These tools enabled precise tracking of improvements and ensured ongoing optimization.
The client plans to continue expanding content to target additional long-tail keywords, build high-quality backlinks, and optimize new slot pages. This will maintain rankings, grow traffic further, and strengthen the website’s authority in the Canadian crypto casino niche.
Contact us and let’s build a strategy that puts your brand ahead.
Read more reviews on Clutch and Trustpilot
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the "authority" of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Thanks to NaturalLinks' efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we've achieved good results and strengthened the site's position through link building, among other things.
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
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SEO Services
Brand Protection & Reputation Management
Link Building Services
Choose your niche and get a better idea of what you can expect from working with us
View all markets
