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View all marketsmonthly organic visits grown over 5 months
first deposits per month driven by organic search traffic
This case study covers a branded visibility recovery project for an online casino operating in Argentina, under NDA. The client was facing aggressive competitor encroachment on branded queries - a situation where rival operators actively target a brand's own search terms to intercept players at the moment of highest intent, diverting registrations and deposits that should belong to the brand.
Argentina's iGaming market operates with a distinct linguistic and cultural profile. Rioplatense Spanish differs from neutral Spanish in vocabulary, phrasing, and search behavior meaning content built for a generic Spanish-speaking audience often fails to match local search intent precisely enough to hold top positions against locally-optimized competitors.
The combination of branded SERP encroachment and content that wasn't fully calibrated to Argentine search behavior had created a vulnerability the client needed to close quickly.
Reclaim Branded SERP Positions
Eliminate competitor results from the top-5 branded SERP positions, ensuring players searching directly for the brand are not intercepted by rival operators before reaching the client's own pages.
Rebuild Link Equity Through LATAM Domains
Develop a backlink profile through domains carrying genuine authority in the Latin American market, strong enough to defend branded positions and support growth across slots and live casino query clusters.
Expand Organic Visibility Across Casino Content Clusters
Grow top-10 keyword rankings across slots and live casino queries by refreshing on-page content to match Rioplatense Spanish search intent and closing topical gaps competitors were exploiting.
Satellite Launch
We built a dedicated satellite domain specifically to target the client’s brand queries in Argentina. The site was structured to avoid cannibalization with the main domain while allowing focused content and link-building efforts to act quickly in a competitive branded environment.
Branded SERP Targeting
We mapped the branded SERP landscape and prioritized which brand terms the satellite needed to capture first. Competitor positions were analyzed to determine where link-building and content intervention would produce immediate gains.
LATAM-Focused Link Building
We acquired links from authoritative Argentine and LATAM publishers, focusing on branded anchors and close variations. These links strengthened the satellite’s credibility for the brand while pushing competitors out of the top-5 positions.
Content Localization & Expansion
We rewrote and developed content in Rioplatense Spanish for the satellite both branded landing pages and slots/live casino clusters. This included adjusting language, phrasing, and local context to match search behavior precisely.
On-Page Optimization & Internal Linking
We structured the satellite so internal linking channeled authority to high-priority brand pages, and we optimized title tags, meta descriptions, and headers to improve CTR and rankings.
Monitoring & Iterative Adjustments
We tracked branded and organic keyword positions daily. Any queries where competitors resisted displacement received additional link support or on-page tweaks to secure and maintain top-5 positions.
We successfully launched the satellite domain and grew its visibility to 17.6K monthly organic visits within 5 months, driving +294 first deposits per month. The satellite fully reclaimed branded search positions, with 0 competitor results remaining in the top-5, and established a strong foundation for sustained authority in the Argentine market.
In parallel, the satellite expanded the site’s footprint beyond branded queries, securing +67 new top-10 keyword positions across slots and live casino clusters. By separating the effort from the main domain, we achieved precise, conversion-focused results while avoiding cannibalization, making the growth sustainable and defensible.
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Read more reviews on Clutch and Trustpilot
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the "authority" of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Thanks to NaturalLinks' efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we've achieved good results and strengthened the site's position through link building, among other things.
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
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SEO Services
Brand Protection & Reputation Management
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