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At Natural Links, we help CBD and hemp-derived wellness brands build sustainable visibility online. We focus on content strategy, technical optimization, and search presence that supports informed buyer decisions with an emphasis on transparency and long-term brand credibility.
85k+
links produced every month
400+
professional employees
10k+
completed projects
100+
countries we work with
25+
languages we support
10+
years on the market
People researching hemp-derived wellness products search by use case and product type. Being present with clear, accurate content helps them make informed choices. Keyword research centered on educational and product-related terms supports this.
This category comes with meaningful compliance considerations. Content should help visitors find accurate answers while respecting industry standards — clear product information, transparent sourcing, and careful language around benefits.
Category, location, and product pages carry a lot of weight for wellness brands. On-page SEO helps these pages remain findable and clear, whether the brand operates nationally or locally.
Category pages bring visitors who are already looking for specific information. Structural work including keyword-to-page mapping, clean on-page architecture, and internal linking supports discovery when advertising options are limited.
People increasingly research products through AI overviews and conversational tools alongside traditional search. A well-structured SEO approach helps ensure brand pages are represented accurately across both.
Need compliant SEO for CBD?
We know the rules.
Our complete SEO system is built for the regulated CBD niche, keeping authority and measurement in mind. We handle the technical and compliant CBD content so that you can focus on the things that matter - growing your brand.
CBD Keyword Strategy
We don’t just pick random CBD SEO keywords but prioritize them based on their potential to bring revenue. We map the keywords on the right pages after considering things such as buyer intent, along with local and national search intent. Our cannabis SEO experts create clusters based on goals.
On-Page SEO for Products and Categories
We offer website optimization to turn every website page into a high-performance sales tool. We improve internal linking, meta information, and content blocks to make sure they benefit both the human buyers and the search engine. Our goal is to create a website that ranks and converts.
Content Strategy That Stays Compliant and Converts
Good CBD content marketing focuses on buyer education and purchase support. We create comparison pages and buying guides with that purpose in mind, strengthening the ranking power of your money pages. We also maintain a professional, compliance-safe tone with SEO that offers clarity while driving purchase power.
Technical SEO Audit
We offer SEO audits for CBD sites to find out what is preventing your pages from being ranked. We look at matters such as speed/CWV basics, along with crawl and indexation issues. Our team also looks at canonicals, site architecture, and template problems to promote good technical SEO for CBD.
Authority Building
We offer link building for CBD to efficiently and safely grow your authority in the industry. Our digital PR for wellness brands involves creating partnerships for brand mentions and securing CBD backlinks (editorial) from authoritative sources. We choose relevant placements while avoiding risky tactics to keep the platform safe.
Performance Review
Our SEO agency for CBD industry will also provide transparent reports for every action that we take. We offer SEO consulting for CBD companies, using KPIs like page performance and store action to update the marketing strategy accordingly. This way, we make sure the growth never stalls.
Different businesses have different SEO priorities and needs. This is why our SEO agency customizes each marketing approach to fit your goals and requirements. Below are some business models and how we address the SEO for each.
CBD eCommerce Platforms
We implement strategies for hemp SEO and SEO for CBD oil to optimize category structures. We also fix issues like broken internal links and duplication.
CBD Wellness Brands and Practitioners
CBD wellness brands need a focus on positioning while driving authority. Our digital marketing emphasizes credentials and clear policies to build trust.
Local CBD Retailers
We help refine local business profile information and location pages to support accurate local visibility.
CBD Franchise & Multi-Location Retailers
Franchises need scalable location strategies with consistent NAP data and unique location pages. Our local SEO helps avoid duplicate content across cities.
Multi-Location CBD Retailers
We help maintain consistent business information and distinct location pages to avoid duplicate content across markets.
Natural Links helped a nutrition supplement company (under NDA), providing top-quality customized ingredient systems and products, grow from 15K to 90K+ monthly visitors through strategic link building and SERM services.
25%
The number of brand queries increased by 25%, reflecting stronger brand recognition
15k to 36k
Within 1 year the client's website organic traffic grew from 15k to 36k unique visitors per month
Natural Links helped OSOME, a SaaS platform for online accounting and business management services, grow from under 1,000 to 40K+ unique visitors per month through comprehensive SEO optimization. At the start of this collaboration, OSOME.com had below 1000 unique users per month.
40x
Organic traffic growth – now there's 40K+ unique visitors per month
2x
Conversion rate growth from organic visitors from 5.14 % to 10.84 %
Natural Links provided comprehensive SEO services for a betting/iGaming brand (under NDA) since 2020, focusing on building backlink profile and promoting their live score resource through outreach articles, forum mentions, and on-page optimization.
100K
Growth from 1K visitors per month to over 100K per month in 1.5 years
3x
3x retention rate increase, reflecting stronger user satisfaction
Natural Links provided SERM services for an esports tournament platform (under NDA) that offers turn-key solutions for esports competitions, helping brands and organizations engage gamers through online tournaments.
3 months
It took 3 months to receive results from investment into SERM activity
4% to 11%
Conversion rate boost from 4% to 11% with more visitors actually becoming users
We implement a simple, repeatable workflow designed to offer consistent progress. Our strategy is not just a “set and forget” approach, but a system that involves monthly execution and improvement. Our content strategy for wellness helps brands stay ahead of their competition with every sale.
SEO Audit
Our process starts by validating your tracking and establishing clear benchmarks to accurately measure the conversion. We perform a CBD SEO audit to see where the technical blockers or content gaps are. We also look at quick wins and focus on the important pages to determine what we should fix first.
Keyword Map & Strategy
We conduct CBD keyword research and prioritize the keyword roadmap based on difficulty and intent. We cluster the CBD keywords for product, category, and location pages, depending on the needs of the content.
On-Page Optimization
We update high-priority pages first (metadata, content blocks, FAQs, internal linking) with attention to clarity and trust signals.
Content Production & Outreach
We produce educational content and pursue relevant mentions and placements, with careful editorial review at each step.
Reporting & Iteration
We share regular, transparent updates on progress and what the data means for next steps.
At Natural Links, we offer specialized SEO for CBD brands, offering clear deliverables to the restricted SERP. We use our experience in the high-competition niches to provide a measurable process, offering search engine optimization that survives algorithm shifts.
SEO Built for Competitive SERPs
We understand this space involves real compliance considerations and a careful approach to messaging without shortcuts that could put a brand's presence at risk.
Revenue-Driven Keyword Strategy
We prioritize the pages that matter most for the buyer journey, including local and comparison-focused content.
Compliant Content & Real Trust
We create content aimed at helping buyers understand their options, with careful attention to how benefits are described.
Links & Brand Mentions
We prioritize quality, relevant placements over volume, keeping brand risk in mind throughout.
Still have unanswered questions and need to get in touch?
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This category carries more restrictions than most, particularly around paid advertising. That makes organic search a primary channel for visibility. The work involves navigating compliance considerations carefully while building lasting trust.
Most brands see initial technical improvements within the first few months, with broader ranking and traffic gains typically developing over 6+ months, depending on strategy and consistency.
Yes, clear site structure and well-organized, factual content help brand pages surface accurately across both traditional search and conversational AI tools.
We maintain content compliant by keeping it transparent, educational, and grounded. We focus on matters such as lab testing, product quality, and sourcing instead of making bold promises. This builds trust with your readers and keeps your brand safe from regulatory scrutiny and bans.
We also check the total number of keywords that help the site rank in the top 10. Local pack rankings tell us how well the website performs locally for specific terms. We assess this type of data monthly to check for stable growth trends.
We measure the ROI by looking directly at the data that impacts your website performance. We look at everything from online sales to wholesale inquiries, and thus determine if there is a change in organic traffic. After that, we check whether the higher traffic is directly connected to more revenue.
Book a free SEO audit built specifically for regulated wellness brands.
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Choose your niche and get a better idea of what you can expect from working with us
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