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Natural Links Case Study: All-in-one SEO Services for Osome

40x
Organic traffic growth – now there’s 40K+ unique visitors per month
2x
conversion rate growth from organic visitors from 5.14 % to 10.84 %

Introduction

Introduction

Background Information:

 

OSOME.com is a SaaS company that offers online management of clients’ accounting, secretary, and incorporation services. Founded in 2017, OSOME.com began gaining significant market traction and dynamics starting in March 2019.

 

By August 2019, the Client’s team has partnered with Fintech Booster, with the goal of enhancing their online presence and improving their marketing effectiveness. At the start of this collaboration, OSOME.com had below 1000 unique users per month.

Main Goals & Challenges

Increase User Traffic: Boost the number of unique users per month.
Enhance Online Visibility: Improve the site’s visibility for key services and solutions. The main focus was on EU countries.
Boost Conversions: Increase conversion rates through improved user experience and SEO efforts.
Handle PR activities to boost online presence and gain a reputation of promising financial startup. This should also influence both business results and relations with potental investors and partners accordingly.
Grow the number of backlinks organically for the main website as well as expand the Market Reach: Localize content to target specific geographic regions without losing traffic or optimization benefits.
Stay Competitive: Continuously monitor competitors and industry trends to stay ahead in the market.

Strategy and Implementation: What was done for the client, step by step

Diversified Website Pages: We created dedicated pages for each of OSOME.com’s main solutions and services. This allowed us to identify which pages ranked best and had the highest conversion rates.
Content Development: Launched a blog and built a pipeline for consistent article posting. This effort laid the foundation for increasing the site’s visibility and attracting organic traffic.
On-Site SEO: Implemented core on-site SEO optimizations, including meta tags, keyword optimization, internal linking, and content enhancements. Established a pipeline for ongoing crowd marketing, guest posting, Search Engine Reputation Management (SERM), and public relations (PR) activities to build authority and backlinks.
Page Speed Improvements: Focused on improving the website’s loading speed. This initiative resulted in a 15% increase in conversions, confirming our hypothesis that faster page speeds enhance user experience and drive higher conversion rates.
Localization: Localized website pages and articles to target specific geographic regions, ensuring that traffic, optimization, and link equity were maintained.
Competitive Analysis: Conducted constant monitoring of competitors’ statistics, trends, and keywords. Used insights from this analysis to improve content strategy and stay ahead in the market.

Results

What The Client Has Got While Working With NaturalLinks

  • 40x organic traffic growth – now there’s 40K+ unique visitors per month
  • Organic traffic has become one of the factors for revenue growth – the startup got profitable in 2020 already
  • Our SEO and content strategies led to a significant increase in organic traffic. OSOME.com experienced a dramatic growth in unique users per month, rising from below 1000 to over 5000 within six months.
  • By diversifying website pages and enhancing content, we achieved top rankings for several key phrases related to accounting, secretary, and incorporation services. These improvements boosted the company’s visibility in search engine results.
  • 2x conversion rate growth from organic visitors from 5.14 % to 10.84 %
  • The company has achieved international traction, recognition and trust which has become one of the arguments a an investment round. The company successfully finished its raise from AltaIR and XA Network.
  • The focus on page speed improvements contributed to a 15% increase in conversion rates. Enhanced user experience and faster load times played a crucial role in converting visitors into clients.
Beginner's Guide to Link-Building in iGaming

— Working with NaturalLinks has been transformative for our business. The comprehensive SEO strategies and continuous content efforts significantly increased our online visibility and user engagement. The results boosted our KPIs for organic traffic.

Marketing Director of the Client’s Company

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