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View all marketsorganic traffic increased from 5,000 to 35,000 visitors within 12 months.
the number of keywords ranking in the top 10 grew from 300 to 1,900.
The project began in March 2023 for a cryptocurrency exchange targeting the French market. The platform supported more than 20 cryptocurrencies and had been active for around five years, giving it a certain level of trust and domain authority.
Despite these advantages, the website struggled to compete with large crypto exchanges already dominating search results. Technical limitations, slow loading speeds, and a poorly organized site structure made it difficult for search engines to properly crawl and rank the content.
Many pages were created without SEO considerations, resulting in duplicate content, weak keyword targeting, and low-quality pages that provided little value to users. As a result, the platform was missing significant opportunities to capture organic traffic in both national and local search.
A dedicated SEO team was assembled for the project, including a lead SEO specialist, business analyst, technical SEO expert, content writer, and outreach specialist. Their goal was to restructure the site, improve search visibility, and attract more users searching for secure crypto exchange solutions.
Increase Organic Traffic
Attract more users searching for reliable cryptocurrency exchange services.
Increase User Retention
Encourage visitors to use the exchange platform more frequently for transactions.
Improve Local Search Visibility
Increase search visibility in key French cities such as Paris, Lyon, Marseille, and Le Havre.
Market and Competitor Research
The team conducted a detailed analysis of the European crypto exchange market, studying competitors’ strategies and identifying opportunities for growth.
Audience and Geographic Analysis
User personas were created to better understand the target audience. Special attention was given to regional search behavior in France to support local SEO efforts.
Keyword Research and Clustering
Extensive keyword research revealed that over 40% of relevant keywords had not previously been used by the client. These keywords were grouped into clusters to support a more structured site architecture.
Content Strategy Development
A content gap analysis showed that around 30% of the site’s pages required significant improvements. A structured content plan was developed to align pages with search intent and SEO best practices.
Technical SEO Audit
A comprehensive technical audit identified several issues affecting search performance, including slow loading speeds, duplicate content, and crawlability problems.
Site Structure Optimization
The website navigation was redesigned with improved menus and dropdown categories. New page templates were introduced to support additional content formats, such as cryptocurrency comparisons and rankings.
Creation of Exchange Pages
Dedicated pages were developed for coin-to-coin exchange pairs and fiat-to-crypto exchange options. These pages targeted specific search queries and significantly expanded the site’s keyword coverage.
Page Speed Optimization
Performance improvements were implemented for both desktop and mobile. The PageSpeed Insights score increased from 65 to 92 on desktop and from 58 to 88 on mobile.
Link Building Strategy
A structured backlink plan was implemented using a combination of guest posts and crowd links. The strategy focused on building authority through high-quality and contextually relevant links.
The SEO campaign significantly improved the platform’s visibility in the competitive cryptocurrency exchange market. By restructuring the site architecture, expanding content coverage, and strengthening the backlink profile, the project created a solid foundation for long-term organic growth.
The introduction of dedicated exchange pages allowed the platform to target more specific search queries, while technical improvements enhanced both user experience and search engine crawlability.
Combined with strategic link building and localized SEO efforts, these changes helped the exchange attract a larger and more relevant audience across France.
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NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the "authority" of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Thanks to NaturalLinks' efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we've achieved good results and strengthened the site's position through link building, among other things.
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
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SEO Services
Brand Protection & Reputation Management
Link Building Services
Choose your niche and get a better idea of what you can expect from working with us
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