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satellites holding page 1 across the brand cluster
The client runs a casino brand expanding into Thailand, one of the harder iGaming markets to hold a position in. They came to us with a specific problem: their branded SERP wouldn't stay still.
Every time someone searched the brand name, or any variation of it, the results page got rebuilt within three to seven days. Competitor satellites kept taking the top spots and pulling away traffic from people searching for the client by name. Users looking for the client were landing on someone else's offer instead.
As the SERP kept changing every few days, ranking once wasn't enough. We had to keep adjusting and re-ranking continuously to hold the positions we won.
Win back branded traffic
Stop competitor satellites from intercepting users who already search for the brand by name, across the full brand keyword cluster.
Hold positions in a churning SERP
Build a defense that survives a results page rebuilding itself every few days, instead of one that collapses the moment positions drop.
Cover the whole brand cluster
Defend not just the head keyword but every commercial variant: brand + login, brand + register, brand + sign up, and the rest, so traffic stays protected even when the main keyword slips for a few days.
Read the SERP before committing to anything
The first thing we did was study how this specific SERP behaved. The turnover was fast and constant, with sites coming and going every few days. That told us a single-scheme defense would break. Rank the top with one stack, and you'd get a week up top followed by a wipeout you can't recover from in time. So the whole strategy was built around one rule: something has to be ranking at all times.
Set up three independent defense layers
Instead of betting on one approach, we ran three layers side by side: classic brand satellites, a canonical network of satellites, and cloaking. The point of running them together was redundancy. If the classic side took a hit, the canonical net was already in motion to cover it, and the other way around. In a SERP that turns over weekly, that overlap isn't a nice-to-have. It's the only way to guarantee you never go dark.
Layered the link velocity
We layered link velocity the same way as the schemes. Crowd links built a believable, natural trust profile. Magic links pushed the satellites up the SERP. Magic-main links amplified the strongest donors and pages.
Indexed, ranked, then held the SERP
The first month was focused on indexing, building initial weight, and calibrating the scheme for this niche and SERP, with no top positions expected or achieved. From month two the scheme started landing, taking hits, and recovering in line with SERP cycles, which is how this type of defense behaves. We used two playbooks on demand: re-gluing classic satellites to a fresh domain when one dropped, and expanding the canonical network with drops while rotating the ranking domain as needed.
When we started in January 2026, the client was getting none of their own branded traffic in this market. Competitor satellites owned the top of the SERP, and users searching the brand by name were handed to someone else.
Here's how the first six months played out.
Month 1. No top positions, and that was expected. The month went into indexing, building initial weight, and calibrating the scheme against this exact niche and SERP.
Month 2. Two of 20 classic satellites broke into the top 10 on the main brand keyword, and one canonical-network satellite landed there too. All three held for about two weeks, then dropped, right in line with the churn of this SERP. Recovery was fast and split by scheme.
With the canonical network, we swapped the brand-satellite domain, swapped the canonical site, and fed drop domains into the network, which brought it back to top 5 within a week, with another satellite climbing into the top 10 in the same window.
With the classic satellites, we re-glued the two original top sites to fresh domains, preserving their accumulated weight and restoring positions without starting over. By the end of the month, 15 of 20 classic satellites were sitting on pages 1–2 across the brand cluster.
Months 3 to 6. We re-glued classic satellites to new domains whenever one dropped, and kept expanding the canonical network with drops while rotating the ranking domain as needed. As more satellites stabilized across more brand variants, the presence compounded, which is what the traffic curve below reflects: not a one-off climb, but a share of the top held through constant motion.
Six months in, the brand pulls over 36,800 organic visits a month from a standing start. More important than the number is the stability behind it. The brand cluster is defended across login, register, sign-up and adjacent variants, recovery from a drop now takes days rather than leaving a gap, and the operation holds its share of the top through a SERP that keeps rebuilding itself every week. The client went from losing branded users to someone else, to owning their own name in one of iGaming's toughest geos, with a defense built to keep holding it.
Contact us and we'll help you turn every search for your brand into your players and FTDs.
Read more reviews on Clutch and Trustpilot
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the "authority" of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Thanks to NaturalLinks' efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we've achieved good results and strengthened the site's position through link building, among other things.
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
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