Natural Links case study of SEO services for iGaming brand

Growth from 1K visitors per month to over 100K per month in 1.5 years
3x retention rate increase

About client

About client

This betting brand (under NDA) is working with us for the last 2 years. They started growing the backlink profile in January 2020, and our collaboration started April 2020. They have decided to promote their live score resource with outreach articles, forum mentions and on-page improvements.

Main goals

Make an organic traffic channel a revenue-generating one
Improve the conversions on a platform
Increase customer retention rate

What was done for the client, step by step:

We started with on-page optimization. A detailed SEO audit with technical requirements for developers was done. It increased time on the website, customers retention, and low bounce rate significantly.
In parallel, we worked on page speed improvements. Our theory confirmed - it gave +15% to conversions!
We diversified the website pages, create a clear site map and inner link building strategy.
We created for a client a long-term strategy of link building based on wise mix of outreach and crowd links.
After the core works have been done, we have established a pipeline for constant outreach, guest posting and SERM activities.
Contact our experts


  • Growth from 1K visitors per month to over 100K per month in 1.5 years
  • Steady growth curve with no serious impact of major Google updates 3x retention rate increase
  • 10x monthly revenue growth from organic visitors transferred to commercial brand from the live score resource

Client Testimonials

They are reliable partners and I like their management style.
Andriy Lykhodid
Their style of work is impressive. Every task was done just in time and with high quality.
Denys Rudik
We use naturallinks to promote our website ;) They post links at good websites with DR>30. I am very pleased with the cooperation.
I am a CBDO at a game development studio (one of our portfolio companies), and we have used Natural Links for organic promotion. As a result, organic channel occupies 25% of our sales funnel at the moment. We're building a new site and plan to continue with Natural Links at a new site for sure.
I have been working with the company for over 2 years. Completely satisfied with the result, links are placed in time and in sufficient quantity. There is a guarantee of removal. I recommend everyone!
Recommend NaturalLinks to those seeking solutions for their crowd link-building campaign. They use only trusted and natural methods. I have already ordered three times and do not plan to stop.
F. Kyle
Great link building service, would recommend to anyone. Fast turn around. Nice Skype communication.
Igaming company team
Great service, very good communication, corrected minor preferences promptly & efficiently. Good service so far!
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