Natural Links Case Study: SEO Services for iGaming Brand

Growth from 1K visitors per month to over 100K per month in 1.5 years
3x retention rate increase
NaturalLinks SEO Services Case for iGaming Brand



This betting brand (under NDA) is working with Natural Links since 2020. They started growing the backlink profile in January 2020. They have decided to promote their live score resource with outreach articles, forum mentions, and on-page improvements. These directions of cooperation also required separate, detailed strategies.

Main Goals & Challenges

Key competitors of this Client has already launched organic traffic as a channel for both leads and conversions. The Client wanted to make an organic traffic channel a revenue-generating one. However, there was no detailed step-by-step plan of how this goal should be reached.
The level of conversions on this platform lacked consistancy. The main goal for the Client was to improve the conversions on a platform within a relatively short period of time.
The third challenge for the brand was about high churn rate and lack of consistent interest from the new customers. So, the goal of cooperation in this aspect was to increase customer retention rate in the upcoming quarter (or any other measurable and relatively short period of time).

Step-by-step Strategy and Implementation

To evaluate the current condition of the brand’s website and content in general, a detailed SEO audit with technical requirements for developers was performed by Natural Links. After that, we started with on-page optimization. As a result of all the efforts on the on-page SEO, the Client has got an increased time on the website. Besides, customers retention has leveled up, and bounce rate lowered significantly comparing to the previous 3 months before the Brand started cooperation with us.
To make the website’s interaction smooth and effective, we worked on page speed improvements simultaneously. We had a hypothesis on the correlation between website’s speed and the amount of conversions. This suggestion was confirmed. After all the optimizations, the Client has got a +15% boost in conversions.
The next step was diversification of the website pages. Natural Links team has created a clear website map as well as implemented the inner link building strategy, covering all the web pages of the Client.
To make link-building work as an effective marketing technique, Natural Links team has created for a client a long-term strategy of link-building. We based it on a balanced mix of outreach and crowd links used to reach the target on organic traffic.
After the core works have been done, we have established a pipeline for constant outreach, guest posting and SERM activities. These activities combined also have strenghthen up the organic traffic channel.


NaturalLinks SEO Services Case for iGaming Brand
  • Growth from 1K visitors per month to over 100K per month in 1.5 years
  • Steady growth curve with no serious impact of major Google updates 3x retention rate increase
  • 10x monthly revenue growth from organic visitors transferred to commercial brand from the live score resource
Interested in Such An Approach?

Client Testimonials

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Sofiia Yanul (Industry: Digital Marketing) (Services: Link Building)
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the “authority” of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
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NDA (Industry: iGaming) (Services: Link Building & Content Writing)
Thanks to NaturalLinks’ efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we’ve achieved good results and strengthened the site’s position through link building, among other things.
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NDA (Industry: Advertising & Marketing) (Services: Link Building Solutions )
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
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NDA (Industry: Automation Software) (Services: Backlinking)
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
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Valeriia Zapolska (Industry: NDA) (Services: SEO, Link-Building)
Collaborating with has been a seamless and rewarding experience. They excel in delivering work efficiently and punctually, surpassing expectations with their dedication to excellence. Their meticulous approach and professionalism make them an invaluable partner. I highly recommend for their outstanding service quality.
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Artem (Industry: NDA) (Services: Link-Building)
NaturalLinks’ link-building campaign increased our domain authority from 55 to 63 within two years, driving a 20% uptick in web traffic and enhancing our site’s credibility.
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Anastasiia (Industry: NDA) (Services: Link-Building)
I’ve been collaborating with this link placement agency for some time now, focusing primarily on crowd and outreach efforts. I must say, the feedback from the crowd has consistently been overwhelmingly positive. The team at this agency exhibits exceptional quality in their work, showing not only a deep understanding of link placement strategies but also an unwavering commitment to meeting the needs of their clients.
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Alexandern(Industry: NDA) (Services: Backlinks, Crowd-Marketing)
I have been working with Natural Links for over 2 years now. During this time, I was given more than 10,000 links. The prices are affordable, and the service is top-notch. I can confidently recommend this company as a reliable partner.
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