Natural Links SEO case study of crowd marketing link building and SERM services for a nutrition brand
Last updated in May 2024
SEO case study of crowd marketing link building and SERM services for a nutrition brand
25%
The number of brand queries increased by 25%.
15k to 36k
Within 1 year of work, the client’s website organic traffic grew from 15k to 36k unique visitors per month.
About company
About company
The nutrition supplement company (under NDA) has a goal to find innovative solutions to some of the most complex problems facing the nutrition, health, and food markets. The company delivers top-quality customized ingredient systems and products for its customers, operating in the North America and EMEA markets.
They started working with Natural Links in May 2021, having around 15k unique website visitors per month.
Main goals
Grow and diversify the backlink profile for increasing the trust for the domain.
Rise brand awareness within target audiences.
Boost the amount of organic traffic to at least 30k thousand unique visitors per month.
Increase the website conversion rate by at least 2%
What was done for the client, step by step:
We conducted the niche and competitors audits to obtain information on the optimal amount of links required for the consistent yet gradual growth of the backlink profile.
Based on the mentioned audits and consultations with the client, a link building plan and terms of reference were drawn up for crowd marketing and SERM campaigns.
The resources for these campaigns were carefully selected to fit the nutrition niche and its target audience.
During the 1 year of cooperation, 2600 crowd marketing links and 480 SERM posts were created and posted.
We grew and diversified the backlink profile, making it more natural for search engine algorithms.
As part of the link building strategy for 1 year, 1200 unique referring domains were added to the backlink profile. Of these, 350 were guest posts and 850 were crowd marketing links. A large number of guest posts gave a significant increase in the domain’s authority and trust.
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Results
Within 1 year of work, the client’s website organic traffic grew from 15k to 36k unique visitors per month.
- The website’s conversion rate increased from 3% to 6%.
- The number of brand queries increased by 25%.
Client Testimonials
Levitas
They are reliable partners and I like their management style.
Andriy Lykhodid
Their style of work is impressive. Every task was done just in time and with high quality.
Denys Rudik
We use naturallinks to promote our website 😉
They post links at good websites with DR>30. I am very pleased with the cooperation.
Svitlana
I am a CBDO at a game development studio (one of our portfolio companies), and we have used Natural Links for organic promotion. As a result, organic channel occupies 25% of our sales funnel at the moment. We’re building a new site and plan to continue with Natural Links at a new site for sure.
NDA
I have been working with the company for over 2 years. Completely satisfied with the result, links are placed in time and in sufficient quantity. There is a guarantee of removal. I recommend everyone!
Anna
Recommend NaturalLinks to those seeking solutions for their crowd link-building campaign. They use only trusted and natural methods. I have already ordered three times and do not plan to stop.
F. Kyle
Great link building service, would recommend to anyone.
Fast turn around.
Nice Skype communication.
Igaming company team
Great service, very good communication, corrected minor preferences promptly & efficiently. Good service so far!
Read more reviews on Clutch and Trustpilot
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Natural Links case study of SEO services for PureKana
4x
Achieved x4 organic traffic growth in high-competitive niche
TOP 100
Keyword positions are showing solid constant growth from TOP 100 to TOP 10 of Google
About company
About company
PureKana is a popular and trusted source for quality, affordable wellness products made from hemp-derived CBD. Based in Scottsdale, Arizona, PureKana is dedicated to providing you with the highest quality, most affordable hemp CBD products on the market.
Purekana hemp CBD products can be used in the form of capsules, beverage enhancers, topical salves, edibles, vape devices, and more. They also offer hemp CBD products and treats for your pets!
We started working with Purekana in early November 2021, after Purakana traffic drop and long-lasting plateau.
Main goals
Grow the volume of Google search traffic x3 in the needed GEO
Increase conversion rates from traffic
Grow the number of quality referring domains
Increase brand awareness, strengthen online reputation and run PR activities gaining authority in the CBD niche
What was done for the client, step by step:
We have run a comprehensive audit identifying organic traffic points of growth and developed a complex strategy to achieve the needed goals in accordance with clients’ urgence and budgets.
We found out that the most critical problems limiting organic growth were related to global Core Google Update which focused on E-A-T (Expertise, Authoritativeness, and Trustworthiness) of the project.
We developed and implemented recommendations on project optimization in line with the official Google technical manual evaluating website parameters in accordance with E-A-T.
For key traffic generating pages (main, catalog, landing pages) we identified wide clusters of search request keywords and naturally implemented those in existing content.
We developed a diverse link building strategy (guest post articles, crowd (forum) links, PBN’s). Main focus was to promote commercial keywords which allowed to empower traffic volume and conversion rate.
We managed to launch a blog content machine. Main goal was to set up a process of regular articles posting in accordance with SEO technical assignments. Also developed a plan on constant product updates and reviews.
We managed to launch a blog content machine. Main goal was to set up a process of regular articles posting in accordance with SEO technical assignments. Also developed a plan on constant product updates and reviews.
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Results
- Achieved x4 organic traffic growth in high-competitive niche
- Keyword positions are showing solid constant growth from TOP 100 to TOP 10 of Google
- Organic traffic growth clearly states Google considers the website as fully optimized in accordance to E-A-T standards
- Achieved x3 conversion rate increase, from 4% to 12%
- Achieved x4 increase in brand traffic thanks to SERM and PR activities
Client Testimonials
Levitas
They are reliable partners and I like their management style.
Andriy Lykhodid
Their style of work is impressive. Every task was done just in time and with high quality.
Denys Rudik
We use naturallinks to promote our website 😉
They post links at good websites with DR>30. I am very pleased with the cooperation.
Svitlana
I am a CBDO at a game development studio (one of our portfolio companies), and we have used Natural Links for organic promotion. As a result, organic channel occupies 25% of our sales funnel at the moment. We’re building a new site and plan to continue with Natural Links at a new site for sure.
NDA
I have been working with the company for over 2 years. Completely satisfied with the result, links are placed in time and in sufficient quantity. There is a guarantee of removal. I recommend everyone!
Anna
Recommend NaturalLinks to those seeking solutions for their crowd link-building campaign. They use only trusted and natural methods. I have already ordered three times and do not plan to stop.
F. Kyle
Great link building service, would recommend to anyone.
Fast turn around.
Nice Skype communication.
Igaming company team
Great service, very good communication, corrected minor preferences promptly & efficiently. Good service so far!
Read more reviews on Clutch and Trustpilot
Let’s Discuss Value For Your Business
Natural Links case study of SEO link building for AJAX Systems
5x
Increased brand traffic search volume in various GEO’s. During the first year traffic was boosted x2, another 2 years we managed to boost it – x5.
Top-30
We managed to eliminate negative mentions and pages from Google search. Now any negative page can be found only somewhere beyond Google TOP-30, which pretty much means it can not be found by a regular user.
About company
About company
Ajax Systems is a tech company founded in 2011, providing innovative security systems. They create solutions that stand on the cutting edge of technology and science — then they put those innovations into their devices. Ajax devices operate in the most extreme conditions, always ready to protect against tragedy. When you’re under the reliable protection of Ajax, you’re safe from thieves, fires or leaks that can cause real harm to property and people.
In 2019 Ajax Systems started working with Natural Links.
Main goals
Increase brand awareness among target audience
Clear out Google search results with negative information about the brand and the product
Increase brand traffic volume and product name traffic volume
Increase the number of high quality backlinks and referring domains
What was done for the client, step by step:
Before the start of comprehensive crowd marketing and SERM (search engine reputation management) campaigns we recommended to run a full technical audit in order to make sure that the website structure is correct and it is aligned with Google requirements. As a result we helped to fix and adjust the on-page of the website and that was a perfect ground to start working on the off-page.
Since the client has not provided any technical tasks for Crowd + SERM campaigns we had to come up with the strategy. We ran a complex niche and competitors analysis, brand analysis with identifying negative or neutral Google search results in various GEO’s. Based on the research and analysis we came up with the linkbuilding strategy that consist of: a) GEO’s b) Volume and type of links c) Resources parameters and criteria d) Technical assignments for articles e) Budgets f) Projection
During 3 years of our partnership, ~4000 backlinks were placed: a) 2500 crowd links were placed on thematic forums and question-answer platforms b) 1000 links were placed on high parameters/ high criteria resources to increase brand awareness within this specific niche c) 450 links were placed through guest post articles exposing product benefits and educating the audience, resources chosen are the ones responding the criteria of huge monthly visitors rates (200K+) d) 50 links were placed through mega-trust resources press releases, effectiveness and transmissible PageRank from these kind of resources is sensational, as a bonus it brings referral traffic.
We prepared recommendations on adding new pages to the website or adjusting existing ones in order to increase conversion rate.
We worked a lot on eliminating negative search results from Google TOP-30, it’s important that brand is discussed and shown to the audience in a positive or neutral way.
During our long and ongoing cooperation we constantly provide SEO and SERM consultations, developing and implementing recommendations in accordance with Google updates and requirements.
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Results
- Increased brand traffic search volume in various GEO’s. During the first year traffic was boosted x2, another 2 years we managed to boost it – x5.
- We managed to eliminate negative mentions and pages from Google search. Now any negative page can be found only somewhere beyond Google TOP-30, which pretty much means it can not be found by a regular user.
Referring Domais
- We managed to build a solid backlink profile with more than 4k quality and unique referring domains.
- Traffic conversion rate increased from 5% to 10%, considering constant growth in organic traffic that improvement brings a huge effect.
Client Testimonials
Levitas
They are reliable partners and I like their management style.
Andriy Lykhodid
Their style of work is impressive. Every task was done just in time and with high quality.
Denys Rudik
We use naturallinks to promote our website 😉
They post links at good websites with DR>30. I am very pleased with the cooperation.
Svitlana
I am a CBDO at a game development studio (one of our portfolio companies), and we have used Natural Links for organic promotion. As a result, organic channel occupies 25% of our sales funnel at the moment. We’re building a new site and plan to continue with Natural Links at a new site for sure.
NDA
I have been working with the company for over 2 years. Completely satisfied with the result, links are placed in time and in sufficient quantity. There is a guarantee of removal. I recommend everyone!
Anna
Recommend NaturalLinks to those seeking solutions for their crowd link-building campaign. They use only trusted and natural methods. I have already ordered three times and do not plan to stop.
F. Kyle
Great link building service, would recommend to anyone.
Fast turn around.
Nice Skype communication.
Igaming company team
Great service, very good communication, corrected minor preferences promptly & efficiently. Good service so far!
Read more reviews on Clutch and Trustpilot
Let’s Discuss Value For Your Business
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