Natural Links Case Study: SEO Link-building for AJAX Systems

Increased brand traffic search volume in various GEO’s. During the first year traffic was boosted x2, another 2 years we managed to boost it – x5.
We managed to eliminate negative mentions and pages from Google search. Now any negative page can be found only somewhere beyond Google TOP-30, which pretty much means it can not be found by a regular user.
NaturalLinks Case for SaaS and PaaS company AJAX



Ajax Systems, founded in 2011, is a tech company specializing in innovative security systems. They develop cutting-edge solutions, incorporating advanced technology and scientific principles into their devices. Ajax systems are designed to operate in the most extreme conditions, ensuring reliable protection against theft, fires, and leaks. With Ajax, individuals and properties are safeguarded from potential tragedies.

In 2019, Ajax Systems partnered with Natural Links to enhance their online presence and reputation.

Main Goals & Challenges

Increase Brand Awareness: Enhance visibility among the target audience.
Manage Online Reputation: Clear out negative information from Google search results.
Boost Brand Traffic: Increase overall brand and product-related traffic.
Build High-Quality Backlinks: Grow the number of high-quality backlinks and referring domains.

Strategy and Implementation: Step-by-step

Before the start of comprehensive crowd marketing and SERM (search engine reputation management) campaigns we recommended to run a full technical audit in order to make sure that the website structure is correct and it is aligned with Google requirements. As a result we helped to fix and adjust the on-page of the website and that was a perfect ground to start working on the off-page.
Reputation Management: Focused on eliminating negative search results from Google’s TOP-30. Ensured the brand was discussed and presented in a positive or neutral manner to the audience.
Since the client has not provided any technical tasks for Crowd + SERM campaigns we had to come up with the strategy. We ran a complex niche and competitors analysis, brand analysis with identifying negative or neutral Google search results in various GEO’s. Based on the research and analysis we came up with the linkbuilding strategy that consist of: a) GEO’s b) Volume and type of links c) Resources parameters and criteria d) Technical assignments for articles e) Budgets f) Projection
SEO and SERM Consultations: Provided ongoing SEO and Search Engine Reputation Management (SERM) consultations. Developed and implemented recommendations in line with Google updates and requirements.
During 3 years of our partnership, ~4000 backlinks were placed: a) 2500 crowd links were placed on thematic forums and question-answer platforms b) 1000 links were placed on high parameters/ high criteria resources to increase brand awareness within this specific niche c) 450 links were placed through guest post articles exposing product benefits and educating the audience, resources chosen are the ones responding the criteria of huge monthly visitors rates (200K+) d) 50 links were placed through mega-trust resources press releases, effectiveness and transmissible PageRank from these kind of resources is sensational, as a bonus it brings referral traffic.
Content Strategy: Created high-quality, engaging content to overshadow negative information and improve the brand’s online reputation. Regularly published blog posts, press releases, and case studies showcasing Ajax’s innovative solutions and success stories.
We prepared recommendations on adding new pages to the website or adjusting existing ones in order to increase conversion rate.
Monitoring and Adaptation: Constantly monitored competitors, industry trends, and Google algorithm updates. Adapted strategies based on performance data and changing search engine requirements.


What The Client Has Got While Working With NaturalLinks

NaturalLinks Case for SaaS and PaaS company AJAX
  • Increased brand traffic search volume in various GEO’s. During the first year traffic was boosted x2, another 2 years we managed to boost it – x5.
  • We managed to eliminate negative mentions and pages from Google search. Now any negative page can be found only somewhere beyond Google TOP-30, which pretty much means it can not be found by a regular user.
  • The implementation of targeted SEO and SERM strategies led to a significant increase in organic traffic. Ajax Systems experienced a notable growth in brand and product-related traffic, surpassing initial targets.
NaturalLinks Case for SaaS and PaaS company AJAX

Referring Domains

  • We managed to build a solid backlink profile with more than 4k quality and unique referring domains.
  • Through diligent reputation management and content strategies, we successfully pushed negative information out of Google’s TOP-30. Positive and neutral content about Ajax Systems now dominates search results, enhancing brand perception.
NaturalLinks SEO Services Case for iGaming Brand
  • The traffic conversion rate increased from 5% to 10%, considering the constant growth in organic traffic. This improvement has a huge effect.
  • The link-building campaign resulted in a substantial increase in high-quality backlinks and referring domains. This improvement not only boosted Ajax’s domain authority but also contributed to better search engine rankings and visibility.
Interested In The Same Progress For Your Brand?

Client Testimonials

Learn more on Clutch
Sofiia Yanul (Industry: Digital Marketing) (Services: Link Building)
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the “authority” of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
Learn more on Clutch
NDA (Industry: iGaming) (Services: Link Building & Content Writing)
Thanks to NaturalLinks’ efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we’ve achieved good results and strengthened the site’s position through link building, among other things.
Learn more on Clutch
NDA (Industry: Advertising & Marketing) (Services: Link Building Solutions )
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
Learn more on Clutch
NDA (Industry: Automation Software) (Services: Backlinking)
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Learn more on TrustPilot
Valeriia Zapolska (Industry: NDA) (Services: SEO, Link-Building)
Collaborating with has been a seamless and rewarding experience. They excel in delivering work efficiently and punctually, surpassing expectations with their dedication to excellence. Their meticulous approach and professionalism make them an invaluable partner. I highly recommend for their outstanding service quality.
Learn more on TrustPilot
Artem (Industry: NDA) (Services: Link-Building)
NaturalLinks’ link-building campaign increased our domain authority from 55 to 63 within two years, driving a 20% uptick in web traffic and enhancing our site’s credibility.
Learn more on TrustPilot
Anastasiia (Industry: NDA) (Services: Link-Building)
I’ve been collaborating with this link placement agency for some time now, focusing primarily on crowd and outreach efforts. I must say, the feedback from the crowd has consistently been overwhelmingly positive. The team at this agency exhibits exceptional quality in their work, showing not only a deep understanding of link placement strategies but also an unwavering commitment to meeting the needs of their clients.
Learn more on TrustPilot
Alexandern(Industry: NDA) (Services: Backlinks, Crowd-Marketing)
I have been working with Natural Links for over 2 years now. During this time, I was given more than 10,000 links. The prices are affordable, and the service is top-notch. I can confidently recommend this company as a reliable partner.
Link copied to clipboard