What Are Natural Links?
A natural link happens when other website owners, webmasters, or bloggers add a link to your content within their content.
They refer to your articles, videos, or posts because it’s related to their content and adds value to it.
A natural link is an organic link; i.e., it must flow perfectly within the context it is placed in.
A natural link is a mention of an outside source or content related to the base content.
When working with natural links, link building usually comes into play.
Natural link building is a process of generating links for certain content.
This process does not involve the original website owner or blogger (the one is who is seeking links) in order to create links manually for their websites with different link-building methods.
These links appear naturally.
Natural links are considered effective and high-quality.
Their opposites are another type of link — unnatural links — which are those that have been paid for, spam links, and ones that were placed on the wrong website or in the wrong place.
Is Natural Link Building Essential?
Natural link building has been generally accepted among everyone in SEO as the best way to promote a site or blog.
It’s also fast, safe, and very efficient.
Thus, natural link building is essential to you, whether you’re a webmaster, website owner, or blogger.
When you use natural links, you’re assured that your content is informative.
Also, Google algorithms won’t change your traffic and ranking as long as you’re using the best SEO link.
Many website owners and bloggers are under the wrong impression that natural links are just one of many SEO myths.
Thus, they only spend time learning how to build links.
But, if you keep on building links artificially, you can end up losing your ranking and traffic on Google.
Thus, natural link building is the best and most acceptable way to gain rankings.
The Process of Natural Link Building
Now that you have seen how you and your website or blog can benefit from natural link building, here is how you can go about it.
Create Excellent Content
If you want other websites and blogs to link to your content, ensure you’re creating excellent content.
If your content isn’t fantastic and helpful, who will create natural links to it?
Even if you just started your blog or website and don’t have a lot of traffic yet, always focus on informative and valuable content for a better future.
You should also create content based on what people need and want to learn, rather than just what you’re interested in.
Focus on engaging your audience.
Once other websites start naturally linking to your content, your website traffic will increase permanently.
Use Social Media
Although your social media presence does not affect your rankings on Google directly, it will influence natural link building either way.
When you have social media platforms, you can target those people who will be interested in your content.
Show them your content, and they will mention your website on other platforms.
If you follow people who are in the same field as you, they will see your content, and if it’s useful, they will naturally link their articles to yours.
If you don’t have an excellent social media presence, it will be hard to meet other people in your field, let alone encourage them to link your content naturally.
Another way to help your content become naturally linked is through guest blogging.
Once your blog or website has excellent content that can serve as an alluring sample, contact other website owners and bloggers in your field.
You can become a guest blogger, create useful articles for other resources, naturally link to your website, and wait for the traffic to flow.
Guest blogging will not only help you in natural link building, but it will also make your brand or website more popular and visible.
Thus, ensure you use only the best platforms.
Always check out the other guest blog posts on the site and see how they added organic links to make your content look completely smooth.
Video content is another proven way for efficient natural link building.
If you have videos on YouTube and similar platforms, you can naturally link to another person’s website in the description.
This is the same way others can tag your website in the description of their videos.
If you have important information on your blog or website that YouTubers can use, you can also encourage them to do so and include your website as one of their sources.
As soon as a new audience starts coming to your website, they will want to see what else you have to offer, so be ready.
Linking with Engagement
You can also implement natural link building when engaging with others online.
In comments, you can post important information and add a link to your website so that the readers can better understand the information.
If you’re doing this, it’s best to do so if someone in the comments asks a question on a relevant topic.
This way, it won’t look like you’re just using an excuse to drop a link.
Natural link building can also be created via forums.
Before doing this, check other posts and see if others are allowed to add their links or if it is flagged as spam.
If it’s allowed, you can use your website as your signature.
Q&A networks like Quora and Yahoo Answers also create an excellent avenue for natural link building.
If someone asks a question and you have content on that, you can answer their question and drop your link for more information.
Ensure your content is connected to the topic at hand.
However, these links are no-follow — they don’t have an impact on a website’s weight growth.
If you want other websites in the same field as yours to see you as a link magnet, you have to give them a reason to link you naturally.
Thus, create good content, engage with them on social media, drop guest blog posts, use videos, and chip it in during engagement.