Case Study: Crowd Marketing, Link-Building & SERM Services for a Nutrition Brand
Natural Links Case Study: Crowd Marketing, Link-Building & SERM for a Nutrition Brand
Introduction
Introduction
The nutrition supplement company (under NDA) has a goal to find innovative solutions to some of the most complex problems facing the nutrition, health, and food markets. The company delivers top-quality customized ingredient systems and products for its customers, operating in the North America and EMEA markets.
They started working with Natural Links in May 2021, having around 15k unique website visitors per month.
Challenge
Challenge
Initially, the company faced challenges including low brand awareness, underwhelming organic traffic, and a limited backlink profile, which affected its domain trust in highly competitive markets.
Primary Goals
Strategy and Implementation
The team at Natural Links conducted detailed niche and competitor audits to determine the optimal number and type of links needed for steady growth. This foundational work guided the subsequent SEO strategy tailored specifically for the nutrition supplement sector.
Meta tags and site structure were optimized to target relevant keywords better, enhancing the site’s visibility and search engine compatibility.
The content strategy was revamped to include engaging blog posts, guides, and infographics, directly addressing the interests and needs of the target demographic in the health and nutrition markets.
Over the year, the link-building strategy involved:
2l600 crowd marketing links and 480 SERM posts to enhance domain trust.
1200 unique referring domains were added to the backlink profile, including 350 guest posts and 850 crowd-marketing links, significantly raising the domain’s authority and trust.
Technical improvements were implemented to boost site speed, ensure mobile optimization, and rectify crawl errors, enhancing overall site performance.
SEMrush, Ahrefs, and Google Analytics were integral tools used for SEO analysis, content management, and performance tracking.
Results
Traffic Growth
The client’s website saw a significant increase in organic traffic, growing from 15,000 to 36,000 unique visitors per month within a year. This growth exceeded the initial traffic goal by 20%.
Rankings Improvement
Brand queries saw a 25% increase, reflecting improved brand awareness and enhanced SERP positions for targeted keywords.
Conversion Rate
The website’s conversion rate goals were met, with an increase of 2%, directly contributing to higher sales and customer engagement.
Feedback
Feedback
A senior executive from the nutrition supplement company stated, “The strategic insights and execution from Natural Links have been pivotal in our digital growth and brand visibility improvements.”
Summary of Achievements
The SEO campaign led by Natural Links resulted in doubled organic traffic, a solidified backlink profile, improved conversion rates, and stronger brand recognition, aligning perfectly with the company’s business objectives.
Future Steps
Ongoing efforts will focus on further enhancing the SEO strategy, maintaining the growth momentum, and adapting to evolving market and search engine dynamics.
Client Testimonials
SEO case study of crowd marketing link building for iGaming brand
Background Information
Background Information
This case study delves into an iGaming brand, under NDA, that operates in the online gambling sector, offering sports betting and casino games globally, with a strategic emphasis on expanding into the North American market.
Main Challenge
Main Challenge
The brand faced challenges in a highly competitive niche, where even low-frequency keywords are of significant value. The primary hurdles included enhancing search engine visibility for low-frequency key queries related to online casino games and expanding the backlink profile to build domain authority.
Primary Goals of the Client
Strategy and Implementation
The SEO team expanded the customer’s technical specifications to include additional low-frequency semantics for the anchor list, ensuring a more robust targeting of niche-specific queries.
Adjustments were made to the website’s content to better align with the identified low-frequency keywords, optimizing both visibility and relevance in search results.
The strategy involved crafting content that resonated with the target demographic in the North American market, focusing on the distinct aspects of online casino games and sports betting.
Over 6 months, 1200 crowd-sourced links were strategically placed on platforms meeting specific criteria: a Domain Rating (DR) over 50 and minimum monthly organic traffic of 5,000, primarily from the USA and Canada.
The campaign saw 25 posts either rejected by moderators or withdrawn by the client, which were promptly replaced, ensuring the continuity and integrity of the link-building efforts.
The technical aspects of SEO were meticulously managed to support the content and link-building strategies, ensuring optimal site performance and indexation.
Tools such as Ahrefs were crucial for platform selection, tracking domain ratings, organic traffic insights, and overseeing the growth in backlinks and keyword rankings.
Conclusion
Summary of Achievements
Summary of Achievements
The SEO campaign successfully met its objectives by securing high rankings for valuable keywords and significantly expanding the backlink profile, directly impacting the brand’s visibility and engagement in its target market.
Future Steps
The brand aims to continue refining its SEO strategies, exploring new keywords, and further enhancing its backlink profile to maintain and improve its competitive edge.
Feedback
A high-ranking executive from the iGaming brand expressed satisfaction, stating, “The strategic focus on low-frequency keywords and high-quality backlinks significantly positioned us better in the competitive North American market.”
Results
- 1098 unique referring domains with links to the client’s website appeared as a result of all our work in the Google search engine index.
- The growth of positions for certain keywords was noticed during the 3rd month of work. During the 6th month, the positions of the same requests increased much more, and traffic appeared.
- After 8 months, most of the keywords began to rank and bring traffic. In such a highly competitive niche as Igaming, even low-frequency queries are especially valuable.
Traffic Growth
Post implementation of the SEO strategies, the brand witnessed substantial traffic growth, especially from low-frequency keywords, crucial for its niche in iGaming.
Backlink Profile Expansion
There was a significant expansion in the backlink profile, with 1098 unique referring domains linking to the client’s website, all indexed in Google’s search engine, marking a robust enhancement in domain authority.
Keyword Ranking Improvement
After 8 months, most of the targeted keywords began to rank and drive traffic, demonstrating effective SEO strategy execution in the competitive iGaming sector.
Client’s Feedback
A high-ranking executive from the iGaming brand expressed satisfaction, stating, “The strategic focus on low-frequency keywords and high-quality backlinks significantly positioned us better in the competitive North American market.”
Client Testimonials
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