Casino & Gambling SEO Services

Increase your profits, attract whale players, and boost your organic traffic with our proven SEO strategies for iGaming businesses.

Why Your iGaming Company Needs SEO

Why Your iGaming Company Needs SEO

Online gambling is more popular than ever and is set to keep growing, attracting millions of new players. Unlike in the past, people aren’t just wandering around looking for casinos—they’re searching online to find the best options available.

In a highly regulated market where paid ads are limited, SEO is key to success. Natural Links specializes in iGaming SEO to drive traffic, boost visibility, and ensure sustainable growth of your brand. Without proper optimization, your site misses out on thousands of potential players searching for gambling projects on Google and other search engines every day.

What is the importance of SEO for casinos or any gambling-related website? It comes down to these three important points:

Attract Targeted Players:

SEO helps your site rank for key search terms, bringing in players who are actively looking for what you offer.

Sustainable Growth:

SEO builds lasting visibility. Once your site ranks at the top, you’ll continue to attract a steady stream of visitors for the long haul.

Maximize Visibility:

Being at the top of search results increases your brand’s visibility, making it easier for players to find, choose your casino and stay with you as a loyal player. Investing in SEO is investing in the future success of your online casino.

Natural Links – Leading the Way in iGaming SEO Expertise

Natural Links is a result driven SEO agency focused on the iGaming niche.
We suggest a range of services that cover all clients needs in Search Engine Optimisation for iGaming brands.

Having collaborated with leading casinos, sports betting platforms, and iGaming blogs, we have gained invaluable insights into what it takes to rank at the top.

Having collaborated with leading casinos, sports betting platforms, and iGaming blogs, we have gained invaluable insights into what it takes to rank at the top.

With these insights, we can effectively:

  • Analyze and Outmaneuver Competitors:

    Our approach involves thoroughly analyzing competitors by examining their strategies and tactics. This allows us to pinpoint their strengths and weaknesses, enabling us to craft a tailored strategy for your business that leverages insights from their experiences.

  • Target the Right Keywords:

    To ensure relevant traffic to your website and to be confident that your content reaches the right audience, our team analyzes the geographical locations, languages, and target audience of each product and then creates a semantic core for your project, making sure to select keywords according to your business needs.

  • Understand Your Audience:

    We have deep insights into the iGaming target audience’s mindset, players preferences, and pain points, enabling us to tailor strategies that truly resonate with them.

  • Stay Ahead of Trends:

    We monitor the latest search ranking updates and Google changes, allowing us to quickly adjust your strategy and make it even more effective.

We don’t just drive traffic. We focus on improving your site’s overall performance, from how users interact with it to making sure it loads quickly so your players can fully enjoy their experience.

iGaming SEO Services we provide

SEO audit and strategy planning

What we do:

  • Competitors analysis
  • Audit (Core web vitals, page experience)
  • Semantic core creation
  • Keyword research based on existing categories
  • Meta tags review
  • Snippet optimization (Q\A) review
  • Technical fixes – instructions for developer based on the audit
  • Backlink profile audit
  • SEO projection and action plan

What you get:

  • Technical requirements for website improvements (speed, meta, page structure)
  • Full audit of your website and competitor ones with a list of improvements
  • Step by step strategy for future SEO activities with estimated results and budgets

Link Building Strategies

What we do:

  • Forum mentions tracking
  • Thoughtful platforms selection for posting (based on DR, DA, TF, traffic and moderation)
  • Forums and social platforms keyword research, industry trends and competitors analysis
  • Detailed content that shows your brand best sides
  • Crowd posts publishing and analysis

What you get:

  • Organic traffic growth on the third month
  • Improved search engine rankings for targeted keywords
  • Enhanced brand awareness and online reputation
  • More qualified leads and potential players
  • Increased conversions and revenue growth

Crowd Marketing

What we do:

  • Forum mentions tracking
  • Thoughtful platforms selection for posting (based on DR, DA, TF, traffic and moderation)
  • Forums and social platforms keyword research, industry trends and competitors analysis
  • Detailed content that shows your brand best sides
  • Crowd posts publishing and analysis

What you get:

  • Result-focused crowd marketing strategy
  • Forum and social platforms mentions and positive reviews.
  • Backlinks profile diversification that makes it look more natural for search engines

Brand Protection and SERM

What we do:

  • Satellite domains creation
  • Content Removal & Disavowal Services
  • SERM (Search Engine Reputation Management)
  • Brand mention monitoring & reputation management
  • Strategies for Proactive Brand
  • Building & Awareness

What you get:

  • Security of top search spots for your brand name.
  • Removal or devaluation of backlinks from spammy or low-quality websites pointing to your domain.
  • Increased positive brand mentions and social media engagement.

How We Help iGaming Brands Achieve Their Goals

SEO project Onboarding process

  • Discovery Session:

    We kick off by getting to know your business inside and out. Our team conducts a comprehensive discovery session to understand your brand’s goals, target audience, and the competitive landscape of the iGaming industry.

  • Customized SEO Strategy:

    Based on our findings, we craft a tailored SEO strategy designed to meet your specific needs. This strategy includes keyword research, competitor analysis, and a roadmap for achieving top search rankings.

  • Implementation Blueprint:

    Once the strategy is finalized, we create a detailed implementation plan outlining the key steps and timelines. This ensures that every action we take is aligned with your business objectives.

  • Demo Call & Offer Presentation:

    Before moving forward, we schedule a demo call where we present our offer, ensuring that it aligns with your needs and expectations. This is an opportunity to address any questions and refine our approach if needed

  • Offer Finalization:

    The last step is to finalize the offer, making sure everyone is comfortable with the terms and ready to move forward. This is when we lock in the details and prepare to start the project.

Natural Links Team of Experts

  • SEO Team Leaders

    • Oversee and manage the entire SEO project.
    • Coordinate between team members and ensure deadlines are met.
    • Develop and execute SEO strategies in collaboration with the team.
    • Monitor project progress and report to stakeholders.
  • SEO Analysts

    • Conduct keyword research and competitive analysis.
    • Analyze website performance and SEO metrics using tools like Google Analytics, SEMrush, and Ahrefs.
    • Identify trends, opportunities, and areas for improvement.
    • Provide actionable insights to improve organic traffic and rankings.
  • With 20+ years of experience, we’ve been successfully managing SEO strategies and detailed campaigns in lots of iGaming companies as well. As fintech and crypto ones.

    Our team consists of more than 180 specialists and talented professionals. We work hard to produce excellent results and face challenges with a positive attitude.

    Meet our team up close and learn about their responsibilities:
  • Link Building Specialists

    • Develop and execute strategies to acquire high-quality backlinks.
    • Identify and outreach to relevant websites for link-building opportunities.
    • Monitor backlink profiles and ensure compliance with SEO best practices.
    • Analyze competitors’ backlink strategies and identify new opportunities.
  • SEO Outreach Specialists

    • Build and maintain relationships with other websites and influencers to gain backlinks and visibility.
    • Develop and execute outreach campaigns to promote content and secure backlinks.
    • Track and analyze the effectiveness of outreach efforts.
    • Work closely with the link-building specialist to achieve outreach goals.
  • On-Page SEO Experts

    • Optimize website content, meta tags, headings, and images for target keywords.
    • Improve website architecture and internal linking structure.
    • Ensure the website is user-friendly and adheres to SEO best practices.
    • Work closely with content writers and developers to implement on-page SEO strategies.
  • Technical SEO Specialists

    • Ensure the website is technically optimized for search engines.
    • Handle tasks like improving site speed, mobile-friendliness, and crawlability.
    • Conduct regular audits to identify and fix technical SEO issues.
    • Work closely with developers to implement technical SEO recommendations.
  • Team of SEO Content Writers

    • Create SEO-optimized content, including blog posts, articles, product descriptions, and web pages.
    • Research and incorporate relevant keywords into content.
    • Work with the on-page SEO specialist to ensure content aligns with SEO strategies.
    • Monitor content performance and update it as needed to improve rankings.

Cases

From 100 to 20k

Organic Traffic for Crypto Casino in 6 Months

We worked with a Canadian crypto casino, starting in January 2024, focusing on growing their organic traffic and enhancing their visibility in search results. We conducted a thorough technical audit, optimized on-page elements, and improved page speed to ensure a smoother user experience. Key to our strategy was a targeted link-building campaign designed to ensure sustainable growth and attract high-quality traffic.

From 100 to 20k

Organic Traffic for Crypto Casino in 6 Months

Cases

X2 Organic Traffic

for Betting Project in Brazil

We partnered with a betting project in Brazil to boost their organic traffic and improve their Google search visibility. Our strategy involved a detailed analysis of competitors, keyword research, and on-page optimization. We focused on strategic link-building and content marketing to drive user engagement and achieve significant performance improvements.

X2 Organic Traffic

for Betting Project in Brazil

Cases

x4 Organic Traffic

for Crypto Casino in Europe

For Crypto Casino in Europe, we began our cooperation in July 2023 with a focus on enhancing their search engine visibility. Our primary efforts included a comprehensive site optimization and a strategic link-building campaign to attract high-quality traffic. We also refined technical SEO, improved content, and enhanced site structure and speed to boost overall performance.

x4 Organic Traffic

for Crypto Casino in Europe

SEO projects development

Our corporate culture is built on trust and open communication. We aim to build and nurture long-term relations with our partners and clients. Natural Links team is open to tailoring our communications and reports to your specific requirements.
Natural Link’s main goal is to provide you with services you are completely satisfied with. You obtain from us flexible solutions, a guarantee on our services, and a consistent adherence to deadlines.

Reports

We are committed to keeping you informed every step of the way by maintaining transparency. To achieve this, we provide detailed reports on a regular basis:

Weekly Reports:

Every week, we deliver comprehensive reports outlining the progress of your SEO campaign, including any significant changes or improvements.

Custom Frequency:

Based on your specific needs and preferences, we can also provide reports more frequently to ensure you stay up to date with the latest developments and results.

These reports help you track the effectiveness of our strategies, make informed decisions, and understand the impact of our work on your brand’s growth.

Client Testimonials

Learn more on Clutch

Sofiia Yanul (Industry: Digital Marketing) (Services: Link Building)

NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the “authority” of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.

Learn more on Clutch

NDA (Industry: iGaming) (Services: Link Building & Content Writing)

Thanks to NaturalLinks’ efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we’ve achieved good results and strengthened the site’s position through link building, among other things.

Learn more on Clutch

NDA (Industry: Advertising & Marketing) (Services: Link Building Solutions )

We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages

Learn more on Clutch

NDA (Industry: Automation Software) (Services: Backlinking)

I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.

Learn more on TrustPilot

Valeriia Zapolska (Industry: NDA) (Services: SEO, Link-Building)

Collaborating with Naturallinks.net has been a seamless and rewarding experience. They excel in delivering work efficiently and punctually, surpassing expectations with their dedication to excellence. Their meticulous approach and professionalism make them an invaluable partner. I highly recommend Naturallinks.net for their outstanding service quality.

Learn more on TrustPilot

Artem (Industry: NDA) (Services: Link-Building)

NaturalLinks’ link-building campaign increased our domain authority from 55 to 63 within two years, driving a 20% uptick in web traffic and enhancing our site’s credibility.

Learn more on TrustPilot

Anastasiia (Industry: NDA) (Services: Link-Building)

I’ve been collaborating with this link placement agency for some time now, focusing primarily on crowd and outreach efforts. I must say, the feedback from the crowd has consistently been overwhelmingly positive. The team at this agency exhibits exceptional quality in their work, showing not only a deep understanding of link placement strategies but also an unwavering commitment to meeting the needs of their clients.

Learn more on TrustPilot

Alexandern(Industry: NDA) (Services: Backlinks, Crowd-Marketing)

I have been working with Natural Links for over 2 years now. During this time, I was given more than 10,000 links. The prices are affordable, and the service is top-notch. I can confidently recommend this company as a reliable partner.

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    All your questions and doubts cleared

     
    What countries and languages do you specialize in?

    Our strong expertise covers LATAM and European countries, and we also engage with Asia. We operate on the markets of 100+ countries of the world, using resources in 20+ languages.

    Do you provide a guarantee for your services?

    Our strong expertise covers LATAM and European countries, and we also engage with Asia. We operate on the markets of 100+ countries of the world, using resources in 20+ languages.

    What is included in your SEO package?

    Our strong expertise covers LATAM and European countries, and we also engage with Asia. We operate on the markets of 100+ countries of the world, using resources in 20+ languages.

    What sets Natural Links apart from other companies? Why should you hire us?

    Our strong expertise covers LATAM and European countries, and we also engage with Asia. We operate on the markets of 100+ countries of the world, using resources in 20+ languages.

    How can I measure the success of my iGaming SEO efforts?

    Our strong expertise covers LATAM and European countries, and we also engage with Asia. We operate on the markets of 100+ countries of the world, using resources in 20+ languages.

    How long does SEO take for a new casino site?

    Our strong expertise covers LATAM and European countries, and we also engage with Asia. We operate on the markets of 100+ countries of the world, using resources in 20+ languages.

    What are the risks of using black hat SEO in iGaming?

    Our strong expertise covers LATAM and European countries, and we also engage with Asia. We operate on the markets of 100+ countries of the world, using resources in 20+ languages.

    What are the main challenges in iGaming SEO?

    Our strong expertise covers LATAM and European countries, and we also engage with Asia. We operate on the markets of 100+ countries of the world, using resources in 20+ languages.

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