Why It Is Important to Stay Ahead in the Ever-Evolving Digital Landscape in SEO

Last updated in May 2024

Why Any SEO Update Is Important

The fast-paced nature of SEO means that strategies that were effective yesterday might not yield the same results today. A wrong strategy might even harm your site’s visibility in search engines. If you know that, it enables you to anticipate changes, adapt your strategies promptly, and seize opportunities that arise from new trends. It’s about being proactive rather than reactive, ensuring that your SEO efforts are compliant with current best practices. (more…)

Alright everyone, get ready because we’re diving headfirst into the landscape of 2024! Imagine this; search engines are advancing rapidly. Users? Well, they’re looking for an experience rather than a freshly made cold brew coffee.

In this world, having a strong SEO strategy is not just important; it’s essential. If you want your business to stand out from the rest, you need to follow the guidelines set by the realm. And let me tell you, these guidelines are changing quicker than you can say “Google search.”

So what’s the key to SEO success in 2024? It’s more than adding a few keywords there or speeding up your website load time by milliseconds. No, it’s about embracing everything, from adapting to search engine algorithms to utilizing cutting-edge technology and understanding your audience’s preferences. It’s like composing a crafted symphony where every detail (or, in this scenario every SEO optimization) contributes to creating a masterpiece that captures both search engines and your intended audience.

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Now that 2024 has here, can you predict what? Every day is different from the last. It’s time to learn about the nuances of this SEO journey. We’re going to dig into the most fascinating SEO trends and estimations, so fasten your seatbelts.

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Link-building isn’t just a big deal in the SEO world. It’s the bread and butter. Consider it the ultimate stamp of approval in the digital universe, letting search engines to evaluate how cool and useful your content is. At its foundation, it is all about gaining links from other websites to your own. Consider each link to be a high-five from another website that says, “Hey, this content rocks!”

Despite its relevance in SEO, link development remains wrapped in mystery and intrigue. Why? Because SEO is always evolving, search engines want to keep their cards close to their chests. So, let us explain this and give your website the recognition it deserves.

Let’s face it: link-building is a gigantic game of telephone. With so many falsehoods circulating, marketers and SEO professionals can easily become lost in translation, resulting in practices that not only miss the mark but can also harm your site’s search engine ranking. Many of these tall tales come from old-school SEO practitioners, misunderstandings of search engine rules, or one-off instances that do not reflect the big picture of SEO today. It is time to clean the air and concentrate on what works. The goal is to develop a link-building strategy that not only follows current best practices but also predicts future changes in search engine algorithms and user behavior.

Common Link-Building Myths

The landscape of link-building is fraught with myths that can mislead even the most diligent marketers and SEO professionals. Here are some prevalent link-building myths, along with explanations to debunk them:

Myth 1: The More Links, the Better

Backlinks are no longer being hoarded as if they were out of vogue. Now, the quality and fit of your links are more important than the quantity. Consider this: a few shoutouts from respectable, respected blogs in your niche are preferable to a slew of nods from obscure corners of the internet. Search engines have gotten wise to the game, choosing legitimate and relevant links above sheer numbers. And if you’re playing on the spammy side of the link-building playground, prepare to be kicked out. Quality reigns supreme in the world of links. Search engines now favor link quality above number, penalizing sites that engage in spammy link development tactics.

Myth 2: Nofollow Links Are Irrelevant

Nofollow links, which are tagged to instruct search engines not to pass on link equity, are often thought to have no value in SEO. Let’s talk about the underdogs of the SEO field. They include a small tag that advises search engines, “Hey, don’t count this towards the popularity contest.” But don’t underestimate these guys—they have their own type of magic. Even if they don’t pass on SEO juice, nofollow links are out there working for the crowd, spreading your name all over the internet. This helps present a picture of a naturally buzzy site. Furthermore, they operate as secret passageways to your website, boosting visitors and getting your business in front of more people. So, while they may not be the MVPs of link equity, they are playing for the team.

Myth 3: Only Links from High DA (Domain Authority) Sites Matter

Here’s the actual deal about links: it’s not simply about acquiring them from the high DA (Domain Authority) elite. Sure, those links are like gold, but don’t underestimate the significance of relevancy. Remember this: a link from a mid or even lower DA site that is extremely important to your specialty can be just as effective, if not more so, than one from a top-tier site that isn’t especially interested in what you do. How about the secret sauce? Context and Relevance. A backlink that fits like a glove is absolute SEO gold. So, think of link-building as curating your squad—quality and compatibility over just high stats.

Myth 4: Link-Building Is a One-Time Task

Link-building isn’t a one-time event; it’s more like working out at the gym to strengthen your website’s SEO muscles—it requires a consistent routine and the flexibility to adapt to the ever-changing fitness trends of the SEO industry and search engine algorithm upgrades. Constantly acquiring new, high-quality links and conducting a health check on your present backlink lineup to remove any rotten apples are critical actions for maintaining your site in top SEO shape. Consider it a constant loop of enhancing and improving your site’s link reputation.

Myth 5: Link Exchange Programs Are an Effective Way to Build Links

Diving into link exchange programs, where you scratch my back and I’ll scratch yours by swapping links, might seem like a quick win, but it’s a major no-go in the eyes of search engines. They are fairly astute and can identify these attempts to manipulate the system, seeing them as an indication of trouble rather than an opportunity. A lot of times, this type of link-swapping party results in a collection of poor-quality, mismatched links that might bring more harm than good and incur penalties. What catches the attention of search engines? Real, earned links that appear because of how excellent your material is. They’re all focused on the worth and genuineness of your connections on the internet.

Myth 6: Anchor Text Should Always Be Keyword-Rich

If your anchor text is repetitive and contains the same keyword-rich phrases in several links, search engine headquarters may take notice. They are very good at seeing these ploys and identifying them as attempts to rig the game, which might get you in serious trouble and result in penalties for fabricating a false sense of connection. So what’s the move? Try to create a varied playlist by varying the anchor text with brand names, straightforward generics, long-tails that are relevant to your niche, and simple conversational phrases.

Marketers and SEO experts may up their game and create a link plan that increases their website’s search engine optimization by tuning out the cacophony of these fallacies. Building stellar links is a marathon, not a sprint, relying on relevance, quality, and careful planning.

Want To Get Link-building Based on Data, Not Myths? Let’s connect and discuss

The Truth Behind Effective Link-Building

Nailing link-building is crucial if you want to see your site at the top of the search engine charts. Forget the fairy tales and myths—when you get down to the brass tacks, strategies backed by solid evidence are what deliver the goods. So, let’s dive into the gold-standard practices for killer link-building, all based on rock-solid SEO truths and the reasons they’re game-changers:

1. Focus on Creating High-Quality Content

Other websites are compelled to link back to your material when it becomes the talk of the town due to its worth, distinctiveness, or insightfulness. Everyone wants to be spotted with you, just as when you’re the most popular student in the class. Search engines adore backlinks because of their natural appeal. It establishes your website as an authority and shouts, “This content is legit and worth your time.” The SEO equivalent of winning the lotto is organic link growth, which is driven by excellent content and demonstrates to search engines that the site you run is credible.

2. Guest Blogging on Reputable Sites

Publishing excellent articles on the most popular websites in your industry is a calculated move that can get you a lot of backlink love. It’s not just about showcasing your abilities. This is a win-win strategy since you get to drop some major knowledge bombs on their audience while simultaneously gaining a little love and those much-needed links. The secret is to make sure the food you’re serving is not just tasty but also appropriate for the audience. Achieving a seamless integration of your content with the host site’s audience is crucial. That’s how a guest slot can transform into a backlink treasure goldmine.

3. Leverage Industry Partnerships and Relationships

Establishing relationships with different businesses, thought leaders, and prominent people in your field is a bit like becoming a member of an exclusive club with excellent opportunities to develop connections. These relationships can lead to excellent, highly relevant backlinks, whether you’re partnering on projects together, cross-promoting, or just saying “hi” to each other. The key to this is the win-win scenarios and genuine connections that they encourage, which create up possibilities for relationships that are purposefully introduced instead of just tacked on. It’s all about that real connection game, which results in connections that are more profound and focused on purpose.

4. Utilize Broken Link Building

This is a very smart move: search other internet sites for broken links, then use your material to replace them as the shining knight. This tactic is brilliant because it does the website owner a great service by clearing up their messy user experience in exchange for you getting a brand-new backlink for your castle. It’s the best of both worlds, frequently providing access to high-quality backlinks from sites that are relevant to your content. Consider it as committing nice deeds online with the added benefit of boosting the authority of your web page.

5. Participate in Relevant Online Communities

Connecting with online forums, social media groups, and specialization communities is more than simply a way to pass time. Instead, it’s an intelligent decision that will improve your exposure and generate opportunities to establish organic hyperlinks. You’re not just adding to the conversation when you enter it with insightful inquiries and excellent content; you’re also establishing your site as the authority in that field. This strategy is groundbreaking as it solidifies your position as a major player in your specialized field. The more authority you are known for, the more likely it is that you will obtain those normal, credibility-building connections. Being the person most individuals want to credit as the source is the key.

6. Create Shareable Infographics and Visual Content

Infographics and other visual information are extremely popular on the internet and tend to attract a lot of connections because they simplify difficult concepts or data into digestible chunks. The trick here is to offer something that enhances the value of articles or presentations in which it appears in addition to being aesthetically pleasing. People love to link to and share content that improves the appearance of their work and presents the information to their audience in an organized, eye-catching manner.

7. Implement Local SEO Practices

Acquiring links from local events, community centers, and neighborhood directories is like finding SEO gold for the individuals who are local legends. It all gets down to demonstrating to search engines that your company is an important part of the community rather than simply a player in it. This approach is revolutionary because it becomes obvious that you are aware of, involved in, and tuned into local events. It sends a strong signal to search engines that you are a local authority, greatly influencing the results of local searches.

8. Monitor and Reclaim Lost Links

Keeping a close eye on your backlink portfolio and patching up any lost connections is key to keeping your link juice flowing. Sometimes, this means hitting up webmasters to mend links that have gone missing or broken down. Why does this matter? Because every link is a conduit for authority and traffic—think of it as keeping the roads to your site well-maintained and open for visitors.

At its core, ace link-building is all about dishing out value and cementing your rep as a go-to authority in your space. Stick to these proven strategies, and you’ll craft a backlink profile that not only boosts your SEO game today but also lays down solid groundwork for future growth. Remember, it’s not just about piling up as many backlinks as possible—it’s about curating a collection of links that truly resonate with and enrich your site’s ecosystem.

Impact of Quality over Quantity for Link-Building

In the world of link-building and SEO, the chant “quality over quantity” isn’t just lip service—it’s gospel. This guiding light emphasizes the gold standard of snagging backlinks that aren’t just related and reputable but also a major boost to your site’s street cred and its standings in the search engine arena. Let’s unpack why scoring those high-caliber links is like striking SEO gold, far outshining the allure of simply stockpiling a mountain of generic links.

Enhanced Search Engine Trust and Authority

Landing quality backlinks from the big shots—the ones with all the clout in the digital world—are like getting a thumbs-up from the cool kids on the block. Search engines take this as a sign that your content is the real deal, credible, and worth a look. This kind of endorsement is SEO gold, shooting your site’s authority sky-high and bumping you up in search rankings. On the flip side, hoarding a bunch of low-rent links can look sketchy, like you’re trying to play the system. That can backfire, with search engines giving you the cold shoulder or worse, slapping you with penalties. It’s all about quality connections in this game, not just collecting them like trading cards.

Targeted Traffic and Higher Engagement

Bagging links from sites that are both high-quality and relevant isn’t just about bragging rights; it’s about drawing in the crowd that’s actually into what you’ve got. Visitors coming through these golden gates tend to be way more invested in your content, offerings, or services. This means they stick around longer, dive deeper, and bounce less. Sure, playing the numbers game with links might up your traffic stats, but it’s the keen, engaged visitors that count because they’re the ones more likely to hit that convert button.

Sustainable SEO Performance

The SEO world is like shifting sands—search engines constantly tweak their algorithms to keep the spammers at bay and polish the user experience. In this ever-evolving scene, high-quality backlinks stand the test of time, acting as your anchor for sustained SEO success and steady rankings. Meanwhile, sites that have been hoarding links like there’s no tomorrow could find themselves on a rankings rollercoaster, especially when the latest algorithm shake-up zeroes in on those not-so-great links. Think of it as the tortoise and the hare story of SEO: slow and steady (quality) wins the race.

RisMitigation

Putting your energy into scoring quality backlinks is like investing in a bulletproof vest for your site against search engine penalties. Risky business moves—like buying links, getting caught up in sketchy link schemes, or snagging links from the internet’s back alleys (irrelevant or low-quality sites)—can make search engines go full superhero mode on you, dishing out justice in the form of SERP demotions or even kicking you off the map entirely. A playbook that champions quality, above-board link-building not only keeps your site in the search engine’s good graces but also ensures your SEO game stays strong and healthy.

Building Brand Reputation and Credibility

Landing backlinks from the who’s who in your industry isn’t just an SEO play; it’s a major clout boost for your brand. It’s like getting a public nod from the cool kids that say, “These folks know their stuff.” This endorsement not only skyrockets your site’s authority in search engine eyes but also polishes your brand’s image to a brilliant shine for everyone else watching. On the flip side, getting mixed up with the wrong crowd—links from shady sites—can throw shade on your brand’s rep, turning potential fans into hard passes. Keep your link circle prestigious, and your brand’s credibility will soar.

Encouraging Reciprocal Value Exchange

Link-building isn’t just about swapping links; it’s about swapping value. From guest posts and team projects to joining forces on big ideas, these collaborations aren’t just transactions—they’re the foundation of deeper, more meaningful connections in your industry. These partnerships don’t just stop at link-building; they open doors to a world of possibilities like co-marketing ventures, joint products, and tapping into each other’s audiences for wider reach.

Leaning towards quality over quantity in your backlinks isn’t just smart—it’s strategic, sustainable, and keeps you on the right side of search engines. This approach elevates your user engagement, solidifies your credibility, and amps up your brand’s standing. Keep your eyes on the prize. Delivering value not just to your audience, but to the entire web. That’s the hallmark of a link-building strategy that stands the test of time, grounded in quality-first practices.

What Will Be the Future of Link-Building?

Link-building is on a journey, and it’s heading into new territory thanks to the ever-shifting sands of search engine algorithms, the twists and turns of how we all use the web, and the constant evolution of digital marketing mojo. As we peer into the crystal ball, a few key trends and shifts are starting to take shape, promising to redefine the link-building game. Getting a grip on these upcoming changes is crucial for businesses and SEO pros looking to stay one step ahead, fine-tuning their strategies to not just keep pace but lead the pack in aligning with the SEO benchmarks of tomorrow.

Increased Emphasis on Quality and Relevance

Remember: the trend toward prioritizing link quality and relevance over sheer quantity will continue to intensify. Search engines are becoming more sophisticated in evaluating the context and quality of backlinks. The main guess is that the focus will be on securing links that are not only from high-authority domains but are also highly relevant to your niche and content. This means that link-building efforts will need to be more targeted and strategic, emphasizing genuine relationships and partnerships with industry-related sites.

The Rise of E-A-T as a Link-Building Criterion

As Google continues to emphasize Expertise, Authoritativeness, and Trustworthiness (E-A-T) in its guidelines, link-building strategies will increasingly need to consider these factors. Backlinks from sites that demonstrate high E-A-T in relevant fields will carry more weight, influencing rankings more significantly. This shift will encourage businesses to pursue link-building opportunities that not only boost SEO but also enhance their brand’s reputation and authority in their industry.

Integration with Content Marketing

Of course, link-building is becoming more integrated with content marketing strategies. The creation of high-quality, valuable content that naturally attracts backlinks will be paramount. This approach aligns with the trend towards user-focused optimization, where providing value to the audience is key. Content that addresses user intent solves problems, or offers unique insights is more likely to earn organic backlinks, making content marketing and link-building more symbiotic than ever.

Leveraging New Technologies and Platforms

Advancements in technology and the emergence of new platforms will offer fresh avenues for link-building. For instance, the growing popularity of podcasts and video content presents opportunities for earning backlinks through guest appearances or content collaborations. Additionally, AI and machine learning tools could revolutionize how SEO professionals identify link-building opportunities, analyze the backlink landscape, and personalize outreach efforts.

Authenticity and Transparency in Link Acquisition

Search engines are growing better at identifying manipulative link creation. This means you should earn links through real participation and high-quality content. Such a way of SEO includes declaring relationships and avoiding techniques that artificially boost link profiles.

Adaptation to Search Engine Algorithm Updates

Everything we’ve said thus far implies that as search engine algorithms evolve, link-building techniques must be adaptive and forward-thinking. SEO practitioners will need to remain up to date on the newest developments and trends and alter their strategies accordingly. Depending on the path of future upgrades, this might entail broadening link sources, improving anchor text tactics, or focusing more on local SEO.


Want To Improve Link-Building for Your Brand?

The future of link building will need a more sophisticated strategy. It should be quality-oriented, and integrated. For the best results in this changing market, companies and professionals in SEO must emphasize relevancy, and participate in authentic practices. They should use new content forms. You should be flexible while monitoring changes in SEO. Anticipating these trends and changing methods accordingly will guarantee that your link-building activities give you the results you want in your SEO. this should be done while also contributing to your online exposure and authority. remember about it while acting on your SEO plan.

Evidence of the potential health benefits of CBD products and their legalization in many countries has led to a rapid growth of the market. At the same time, due to a lack of sufficient regulation, there are few quality and purity standards, raising concerns about the safety and efficacy of many marijuana products. On top of that, the use of cannabis products is still associated with cultural stigma. It makes it harder for CBD brands to promote their products.

Due to the nature of the industry, associated with ever-changing rules and regulations around CBD marketing, CBD brands need a specific approach to SEO. It will take into account the peculiarities of the regulated and legal cannabis trade. In this guide, we will explore some expert CBD SEO tips and strategies that will boost your online visibility, help you reach more potential customers, and grow your business.

Why is SEO Important for CBD Brands?

The simple answer is that it works great. Cannabis consumers turn to search engines like Google to find and purchase a product or get information about it. Users trust search engines, which means that it is important for any CBD brand to gain search engine trust in order to get to the top of search results.

Using the right CBD SEO strategies wisely will help you build trust and encourage Google to recommend you based on the fact that your products and content are exactly what your target audience needs.

Now, what do the numbers say? According to BrightEdge research, 53.3% of all website traffic comes from organic search. This means, that by taking advantage of organic search, cannabis dispensaries will provide themselves with traffic. It can convert into a loyal customer base and, therefore, into ongoing, growing revenue streams.

Ultimately, buying a first-line property in a search engine, through SEO for CBD brands, is the most profitable and promising deal for the prosperity and growth of your cannabis business.

How Do You Build a CBD SEO Strategy for Your Brand?

If you’re running a CBD company, you know how challenging it can be to stand out in a crowded market. Below, you’ll find concrete steps to help you improve your SEO and drive more traffic to your website, which will ultimately increase your business’s revenue.

We’ll talk about why it’s important to decide on the type of business you’re running, learn how to leverage your competitors and share a detailed guide to building your own CBD SEO strategy.

Key Points of the CBD SEO Guide:

Step 1: What type of business you are going to run?

Step 2: Know your competitors 

Step 3: Build your own CBD SEO strategy:

  • Find keywords to rank in relevant search results
  • Make a Content Plan for the CBD Website
  • Do On-Page Optimization on a website
  • Make a link-building SEO Strategy

Step 1: What Type of Business Are You Going to Run?

Local Business

For cannabis brands whose target audience is within a city or region, local SEO for CDB will be the preferred choice of promotion. This method focuses on location-based strategies and the placement of keywords in a specific area.

Successful implementation of a local SEO promotes a regional CBD business by optimizing its resources for local potential customers, who are most likely to indicate geolocation when searching for cannabis products. The principles of ranking in the regional SERPs have their own peculiarities. Optimization here requires the mandatory use of some methods that are not so important when the site is promoted at the global level.

Nationwide Business

CDB companies that want to develop their business within a particular nation can resort to strategies that fall within the scope of nationwide CDB SEO. This method convinces Google that people across the country should know about your wonderful cannabis products, regardless of your business address or the searcher’s location. This is achieved through the right set of techniques and settings. They include the use of the right non-local keywords. The competition is fiercer at the national level than at the local one. To get top ranking and nationwide visibility, the marijuana business needs to have a really good national SEO roadmap.

Step 2: Know Your Competitors

As the popularity of CBD products continues to grow, competition among CBD companies has become increasingly fierce. In such a crowded market, it’s more important than ever for CBD companies to have a solid SEO plan in place. However, building a successful SEO strategy requires more than just selecting the right keywords and optimizing on-page content. CBD companies must also understand their competitors’ SEO efforts in order to identify opportunities and avoid pitfalls. This includes analyzing competitors’ website structure, services offered, backlinks, and content strategies. By doing so, CBD brands can gain insights into what works and what doesn’t. They can also tailor their own SEO plan accordingly to stay ahead of the competition.

What Do Your Competitors’ Websites Look Like?

Analyzing competitors’ websites is a crucial step in developing a successful SEO strategy. By understanding which sites are currently occupying the first position and why, businesses can discover areas for development and tailor their own approach accordingly. This involves examining factors such as website structure, content quality and relevance, backlink profile, and user experience. By taking a comprehensive approach to analyzing competitors’ sites, CBD businesses can gain valuable insights into what works and what doesn’t in their industry. Later they can make informed decisions concerning the best ways to optimize their own site for better search engine rankings and increased traffic.

What Kind of Content is Posted on Your Competitors’ Websites?

Content is the pith of any website: it plays a crucial role in attracting and retaining visitors. Knowing what kind of content your competitors are posting on their websites is essential to staying relevant in the competitive cannabis niche. By researching your competitors’ websites, you can gain valuable insights into what topics they cover, the type of content they publish, and the tone and style of their writing. This information can help you tailor your own content to appeal to your target audience and stand out from the crowd. Remember, in the world of digital marketing, content is king, and investing in quality, relevant, and engaging content can significantly boost your online presence and bring traffic to your website.

What Are the Keywords Targeted by Your Competitors?

Analysis of competitor websites should include keyword research, during which you will find out: what target keywords your competitors have; which pages rank for those keywords; and what content is on those pages. How competitive those queries are is the next step. Identifying effective keywords that work for other sites in your niche but are somehow missing from yours will help you build a workable content strategy.

What backlinks do your competitors have?

Analysis of competitors’ backlinks is needed to understand the volumes required to reach the top of search results. You should as well consider the dynamics of backlink growth, as well as the sources from which competitors receive links. Anchor list analysis is carried out to understand the correct ratio of anchor and non-anchor links. All this will allow you to put together a plan for building your link profile and building a reputation as an authoritative source for your cannabis website in the most effective way.

Step 3: Build your own CBD SEO strategy

Building an effective SEO strategy for your CBD business involves more than just using a few keywords or optimizing your website’s content. To truly stand out in the competitive CBD market, you need to develop a complex strategy that incorporates a range of SEO tactics, from on-page optimization and link building to content creation and social media engagement. Take a look at some brilliant insights and actionable tips from the experts who have already blazed the trail.

Find keywords to rank in relevant search results

Using the right keywords in your cannabis-related content is your ticket to the top rank of search results. To identify and research related keywords, a cannabis SEO specialist uses special tools without resorting to guesswork. Then, your keywords are listed by their commercial potential, search intent, domain authority, and ranking difficulty.

CBD SEO keywords strategy should include both short-tail keywords and long-tail ones. Long tail phrases are more specific and attract the target audience to the site. What’s more, due to the combination of several words in the subject, long keywords contribute to a sharp decrease in competition in search queries.

If you google the keyword “buy CBD oil”, the number of sites returned by the system will be more than 65 million.

CBD google search example

By changing the search query to “buy unflavored CBD oil”, the search circle will narrow down to about 2 million sites.

CBD narrow google search example

Make a Content Plan for CBD Website

Once you have the semantic core in hand, you can start creating compelling, relevant, and up-to-date content for your cannabis blog (yes, you can’t get by with an online store alone!). Think about your target audience: what interests them and what they want. In addition to the main articles, don’t ignore supporting articles like “CBD hot drink recipes for cold days” or “How to Recover from Running” with subtle commercial interest. To generate regular organic traffic, publishing content must be on a regular basis and in sufficient volume. Ideally, your cannabis content should be updated with one main article and several supporting articles for each new topic or category of keywords. Also, don’t forget that content is not just about text, but also about illustrations, videos, gifs, and other elements that add value to your site.

Do On-Page Optimization on a website

In addition to the collection of semantics and content plans for competently and systematically filling the site with quality content, there are other important aspects to consider while working on your CBD website. On-page optimization, also known as internal optimization, includes elements such as title tags, meta descriptions, and header tags. By optimizing these elements of your CBD website, you will make it more user-friendly and easy to navigate. In addition, this way you will increase the likelihood that your web resource will rank higher in search results.

Title tags

Using the right tags and headings will improve the overall readability of the text and enable search bots to follow the hierarchy from the most important on the page to the least important. It’s the very first thing users see in search results and on social media.

CBD SEO Title example

The title tag is a great opportunity to grab the user’s attention and encourage them to click through to the page. Determine the page you want to rank for each target keyword and then make your title stand out from the rest. Here are some tips for writing title tags:

  • use concise (50 to 60 characters) but informative titles;
  • match the search intent and the title tag;
  • do not duplicate title tags with site content;
  • use numbers if appropriate;
  • audit multiple heading tag variations.
Meta description

A meta description is a snippet of the HTML code of a web page with text that appears immediately below the title tag. The purpose of the meta description is to convey to the user a brief, informative description of your page with competitive advantages that encourages the user to click.

CBD SEO description example

Meta description is like a storefront, only in text design. The user, after reading it, must decide: “Yes! This is exactly what I’m looking for!” Here are some tips for writing meta descriptions:

  • use between 150 and 200 characters (about 20 words);
  • match the user’s search intent;
  • do not duplicate the text anywhere on the site;
  • use target keywords at the beginning;
  • encourage specific action.
Header tags

Tags allow you to highlight headings and make your article easier to read. In addition, they ensure your site’s ranking advantage by streamlining the html code of the page. In total, there are 6 heading tags in HTML – from < h1 > to < h6 >.

This is what the heading hierarchy looks like:

Headers structure for CBD SEO

H1 is the main heading that contains keywords and reflects the topic of the page:

H2 – a subheading that reveals the topic of the section;

H3 – a subheading that fills keywords with content and gives a description;

H4, 5, 6 – subheadings to separate small elements of the page from the main text.

Make a link-building SEO Strategy

One of the significant indicators of site ranking in the search is its authority and the presence of backlinks from other Internet resources. Therefore, after you have made sure that there are no technical errors and have carried out internal optimization, you can start promoting your CBD website externally with links.

Backlinks strategy for CBD SEO

A good link-building SEO Strategy includes:

  • search for all the links leading to your resource;
  • analysis of link profiles: one’s own and competitors;
  • preparation of the anchor list;
  • removal of low-quality links;
  • Search for donor sites.

As for donor sites, it is naive to believe that other resources will suddenly start actively linking to you, especially since marijuana content is associated with many prejudices and restrictions. Therefore, we share several effective ways to get authoritative backlinks from external websites.

Broken-link building

Quite a fun and not obvious method for most people who are interested in how to build free backlinks. It lies in the fact that, with the help of special tools, you scan the sites you are interested in for broken links. If you find any, you contact the owner of the website and offer to replace the broken link with a working one, which will lead to your site.

Forum links

Community sites like forums are good places to promote your SBD brand. You can leave interesting thoughtful comments with links to your website. Such links are almost always a nofollow attribute. However, participating in discussions that are somehow related to the cannabis industry will allow you to present your product to a large targeted audience.

Guest posting

Guest posting is one of the oldest link building tactics. How does it work? You are writing an article for another site in your niche. They post it and you link to yourself from that article. It’s as easy as a piece of cake! So look for suitable CBD or health-related websites and then post on them. Most sites are open to accepting guest posts, even if they don’t explicitly state it.

Internal links

This is by far the most obvious solution: just post links on your own resources. It won’t bring any outside visitors to your site. But this approach can have a positive effect on the overall SEO of your site. In addition, it will increase visitor retention and make it easier for them to navigate your web platform.

Blogger outreach

Outreach is probably one of the most effective tactics for getting quality backlinks and referrals. The idea is that you reach out to influencers, bloggers and public figures to introduce them to your cannabis products. People trust their favorite bloggers. Therefore, if a blogger shares with his large audience how CBD gummies help him cope with stress and workload, with a reference to your brand, it will be a clear victory for you.

The bottom line

Promoting a CBD business can be challenging due to the nature of the product which is often subject to controversy between federal, state, and local laws. A marijuana SEO strategy differs from most other industries in the need for ethically and legally safe targeting of your brand’s audience. Therefore, cannabis pharmacies, e-commerce companies, and other cannabis businesses should turn to medical marijuana SEO companies for promotion. The help of experts will lead to the best results with a lasting effect and will help to avoid mistakes that can be critical in the mind of a tricky CBD business.

FAQ – CBD SEO 

Inhouse CBD SEO vs Outsourcing CBD SEO:  What to choose?

There are pros and cons to both options. In-house SEO provides greater control and flexibility, as the team can be tailored to meet the company’s specific needs. Outsourcing, on the other hand, provides access to a broader range of expertise and resources.

Ultimately, the decision should be based on the company’s goals, resources, and expertise. Businesses with a strong understanding of SEO and the resources to hire and train an in-house team may benefit from keeping SEO in-house. Companies with limited resources or expertise may benefit from outsourcing to a specialized agency.

How much do CBD SEO Services cost?

The cost of CBD SEO services can vary depending on several factors, including the size and complexity of the website, the scope of the SEO services required, and the level of competition in the CBD market.

The average cost of CBD SEO services can range from a few hundred dollars per month to several thousand dollars per month. We offer transparent pricing and a set of working-specific strategies and tactics, but first, we need to get to know you. For a quote and a free consultation, contact our CBD SEO experts.

Do Natural Links do SEO for CBD brands? Any case study examples?

Yes, Natural Links is experienced in SEO for CBD brands. One of the most recent services we provided was SEO for PureKana, a popular online store for quality products made from hemp-derived CBD. The case study showed success in the industry with clear metrics such as increased website traffic, improved search engine rankings, and higher conversion rates. PureKana’s organic traffic growth has quadrupled, and keyword rankings are showing steady growth from the TOP 100 to the TOP 10 of Google.

How can I get started with CBD SEO Services?

To start your exciting CBD SEO journey, fill out a short form on the Natural Links website to request a free consultation. There you can provide a convenient channel to contact you and write the URL of your CBD site so that our specialist can make a sketchy preliminary assessment.

During the consultation, you can discuss the current status and goals of your website with one of their SEO experts and get recommendations on first-rate CBD SEO strategies to help you achieve your goals. Alternatively, you can also email us at [email protected], skype:support_70095?chat, or @naturallinks (Telegram) to schedule a consultation.

How long does it take to get results with CBD SEO?

CBD SEO can be a long-term process that requires consistent effort and patience. However, with proper implementation, it’s possible to start seeing notable results within 2 to 6 months. This is because CBD is a highly competitive industry, and search engines typically take some time to recognize and rank new websites or content. 

As search engines begin to recognize the website as a credible source of information or products in the CBD industry, rankings and traffic can start to increase.

Overall, CBD businesses should view SEO as a long-term investment, but they can expect to see some initial results within a few months of implementation.

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