Why It Is Important to Stay Ahead in the Ever-Evolving Digital Landscape in SEO

Last updated in May 2024

Why Any SEO Update Is Important

The fast-paced nature of SEO means that strategies that were effective yesterday might not yield the same results today. A wrong strategy might even harm your site’s visibility in search engines. If you know that, it enables you to anticipate changes, adapt your strategies promptly, and seize opportunities that arise from new trends. It’s about being proactive rather than reactive, ensuring that your SEO efforts are compliant with current best practices. (more…)

In this article, we’re delving into the core of SEO, where top-notch content is the key and achieving a solid return, on investment is crucial. Let me explain it to you:

1. Google’s Preference: Imagine Google as that friend who only associates with the crowd. Well, guess what? Providing high-quality content acts as your pass to Google’s circle. When you present content Google takes notice. Rewards you with improved rankings and increased visibility. It’s like communicating in Google’s way –. Let me tell you it’s a language worth mastering.

2. Engaging Users: Here’s the deal; users are like explorers hunting for content. By offering top-tier content, you’re not just attracting attention – you’re keeping them engaged on your website. Think of bounce rates time spent on the site, and satisfied visitors all around. Do you know what that leads to? Improved rankings!

3. Valuable Backlinks: Ah, backlinks – the currency of SEO success. Looking to secure quality backlinks from sites? Well, my buddy, high-quality content is your ticket, to achieving that.

Creating informative and captivating content can attract attention from websites, leading to them sharing links, to your site. These backlinks act as a boost, for your SEO strategies helping you climb the ranks in search engine results.

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Alright everyone, get ready because we’re diving headfirst into the landscape of 2024! Imagine this; search engines are advancing rapidly. Users? Well, they’re looking for an experience rather than a freshly made cold brew coffee.

In this world, having a strong SEO strategy is not just important; it’s essential. If you want your business to stand out from the rest, you need to follow the guidelines set by the realm. And let me tell you, these guidelines are changing quicker than you can say “Google search.”

So what’s the key to SEO success in 2024? It’s more than adding a few keywords there or speeding up your website load time by milliseconds. No, it’s about embracing everything, from adapting to search engine algorithms to utilizing cutting-edge technology and understanding your audience’s preferences. It’s like composing a crafted symphony where every detail (or, in this scenario every SEO optimization) contributes to creating a masterpiece that captures both search engines and your intended audience.

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Content writing is the process of researching, planning, writing, editing, and publishing content for the Internet. It can be a blog post, a script for a video, or a sales page. i.e. anything that is published online. SEO content writing is important because content helps you attract and retain customers.

If a webmaster neglects to competently fill up a web resource, sooner or later, worse ranking will occur. A carefully balanced article helps attract traffic by increasing conversion rates and making users take the target action. In this article, we will consider practical tips which you can apply to your content creation for SEO.

What is SEO Content?

SEO content is the articles that are placed on the pages of a website helping with its promotion to the top of the search engine rankings. These articles have to meet certain quantitative and qualitative characteristics and capture the interest of both search engines and the users, who visit a particular resource.

You have to take into account a number of features of the top-grade content, which include

  • effective solution to a specific problem. The text should be of interest not only to search engines but also to users;
  • depth of the material, an unconventional approach to solving standard problems;
  • relevant information;
  • clear logic;
  • maximum semantic originality;
  • thematic subsections with subheadings;
  • concise, informative title;
  • optimal size;
  • incoming links from other sites;
  • numbered and bulleted lists;
  • natural anchors without overtly advertising nature;
  • photo and the name of the author of the material;
  • examples for a better understanding of the meaning;
  • links to the source code.

Types of SEO content

Filling the site regularly with various materials is quite important for its promotion. Frequency of updates and uniqueness are extremely important for search engines, but users instead can only have a vested interest in attractive and useful text and graphics relevant to the subject matter of the site.

Having analyzed Google`s top-ranked sites, we would like to indicate the following types of SEO content to be applied when optimizing any resource:

  • Balanced product pages play both a significant role in your sales and also act as SEO content. They encourage people to press the cherished ‘buy’ button.
  • Blog posts are often used to attract organic traffic through content that matches the general queries of the audience, and tend to engage more inbound links in comparison with product pages.
  • Articles are the main type of content. They include short or long texts, news, interviews, or feature stories, which give the most complete answer to a user’s questions.
  • A guide is a detailed content on several pages about how to do something. You can give your audience tips in the form of an article, video, or infographic.
  • Videos make up a large part of media consumption and web traffic today

  • They are more engaging than any article or infographic and can be a great way to engage your audience. You can always add a text transcription of your video if necessary.
  • Infographics (often in the form of graphs or charts) allow you to visualize almost any data easily. Since much of the content is embedded in the image and therefore cannot be read by search engines as text, it is important to carefully optimize the rest of the page.
  • A well-compiled glossary can be a good way to attract some search traffic, especially in terms of some specialized fields of industry.
  • A directory is a useful taxonomy of links to sites or resources on a particular topic, influencing all sources of traffic. 

Build SEO Content Strategy

To draw attention to your brand, you have to create a thoughtful content strategy to help drive traffic, and audience, as well as to increase sales via the content to achieve key business objectives. This is a detailed plan for creating, posting, and promoting your content with set budgets and performance metrics. The key to every successful content marketing strategy is high-quality content creation.

Creating a website promotion strategy is a rather extensive task that needs to be handled responsibly in order to promote your website effectively. Thus, the focus should be on the following:

  • Defining a goal, measuring current performance, and setting a timeline to achieve a desired ROI.
  • Conducting an audit of the site to identify a list of all the technical, visual, and other problems.
  • Analyzing competitors to find out what should be used on your own site to add interface elements, category information, subcategories, and keywords. Obtaining information on the reference mass of a competitor`s site and a list of donor sites.
  • Choosing an individual SEO content strategy based on the topic of the site, a budget for promotion, and the desired timing for gaining results.
  • Making internal optimization based on identified issues and a semantic kernel created and external promotion through the purchase of eternal and rented links, analyzing their effectiveness.

How to Create SEO Content that Helps You Rank Higher in SERP?

How does your website look in search engine results? Are you satisfied with its clickability? So that people will be more likely to convert to your website, it shall be attractive. This can be achieved in a variety of ways. Below we will focus on the specific techniques to help your website rank higher in SERPs and thus drive more traffic to your website such as

  • Writing for Humans
  • Comprehending the Google’s Algorithm
  • Choosing Keywords
  • Writing a Long Content
  • Making a Unique Content
  • Using Related Words
  • Linking to High-Quality Sites
  • Using Varied Content Types
  • Writing meta-information
  • Using Headings and Subheadings

1. Writing for Humans

The SEO-optimized text should be written intelligently and clearly for a reader. Most users prefer a simple presentation. They do not want to unravel complex language constructions and professional jargon.

Google tracks how much time users spend on a website. And if the content is easy to read, it keeps customers’ attention on the page longer, which increases its search engine ranking.

Even if a person doesn’t find a comprehensive expert answer to their question in an article, they will still end up on your website. Further on, the user can follow menu links, look up products/services, read other articles, etc. In this way, even a simple SEO article attracts traffic, provided quality keywords are used.

2. Comprehending the Google Algorithm

Google is the world’s most popular online search engine, used by billions of people, answering tens of thousands of queries per second.

Google’s search results are generated by an algorithm that works according to a formula with a large number of variables. Google search robots evaluate a web resource based on many parameters, including security features (SSL certificate), page load speed, mobile friendliness, useful texts, and links.

Key features of Google’s search engine are the following:

  • There is no strict regional binding to cities. In fact, for Google, the country is considered the region. But for local organizations, there is a very strong binding to a geographic location within a kilometer;
  • contextual advertising service;
  • Accelerated Mobile Pages (AMP) proprietary technology to load pages instantly directly from mobile search results.

3. Choosing Keywords

Keywords and search phrases are entered by a user into search engines to be matched with relevant content.

Keywords should be included in page titles, meta tags, text, and URLs. However, overuse of keywords should be avoided as this can lead to a downgrade of the site.

If you feel that a certain search phrase can no longer be mentioned in the content of your site (organically), you may try adding more content to the site. Please make sure that these additions benefit your site visitors.

Each search phrase should contain 1 to 4 words.

You have to consider the number of competitors for a given keyword or search phrase and try to use specific and unique phrases.

4. Writing a Long Content

The recommended word count for blogs and articles is between 1,000 and 2,600 words. Shorter texts tend to drop down in search engine rankings.

An informative blog or an article with detailed, accurate, and valuable information will keep readers on the page longer. Insightful and useful texts that provide users with detailed answers to their questions are the key to promoting a project. If the articles do not meet the audience’s demands, the bounce rate will increase. And vice versa, if the content is of high quality, the user who has gone to the site will quit seeking further similar information somewhere else.

5. Making a unique content

Writing basic text with keywords is not enough. You have to create unique content on a regular basis. Because search engines look at how often the site is updated and whether it actually contains something of interest to users. If you create unique content, then you have the chance that organic promotion increases decently. In most cases, the text uniqueness depends on the subject and the presence of the text wording that can not be changed. Text content has an acceptable uniqueness rating of 85 percent, although it is better to get at least 90 percent. Articles full of phrases and words that do not carry any meaning are likely to be filtered by search engines.

6. Using Related Words

For the text to appeal to the reader, it must be varied by alternating long sentences with shorter ones, changing the sequence of words, and most importantly, using alternate keywords. Related keywords are variations, synonyms, or semantically related terms to the main keywords you are targeting and trying to rank for in SERPs. In some cases, these are variants of long-tail keywords. In other cases, these will be alternative keywords that your audience uses to find businesses similar to yours. The main reason for using synonyms and related keywords in text is that they make the text easier to read.

7. Linking to High-Quality Sites

Links to reliable and trustworthy resources show that your content is blue-chip and accurate.

The types of links include:

  • Internal links to articles and publications on your website.
  • External links to third-party resources.
  • Inbound links when your platform is mentioned on other websites.

The more inbound links, the higher your ranking is, as Google views your site as a trustworthy and relevant resource.

Citations work similarly to inbound links. Search engines track mentions of your brand, e.g. your company name or the name of an expert. The more you build up these mentions, especially in a positive context, the more likely you are to promote your site to the top of search engines.

8. Using Varied Content Types

Texts supplemented with pictures, infographics, and videos are better accepted by any audience than just an array of words. The sheer number of formats extends the reach of your brand and satisfies even specific audience preferences. You have the ability to distribute content across multiple channels at once and attract different segments of your target customers.

This approach also allows you to always share information in the best way possible. For example, a large list of statistics is better understood with a visual infographic, a customer success story is made clearer with a video interview, and a blog post is easier to share on social media.

9. Writing Meta Information

A meta description is a preview, a small enticing text that appears in the search engine results below the link to the page. By reading the description, a user determines whether they should visit the site or not.

The presence of an intriguing meta-description encourages people to click from search results to your site.

Please follow these five tips to create meta descriptions quickly and easily:

  • Supplement the text in the title tag;
  • Match your search intent;
  • Use strong incentive sentences;
  • Keep it short;
  • Embed the meta description in the page code.

The recommended length of the meta description is 155-160 characters. If search engines find your meta description inaccurate, they may replace it with their own.

10. Using Headings and subheadings

When used correctly, headings and subheadings improve search engine ranking, influence the readability of the text, structure long materials. and help you understand in a few seconds what the article is about, whether it is worth reading or not. Each subheading shall be thoroughly worked out.

Users are not only attracted to subheadings but also to the first lines of paragraphs after them. Therefore, each paragraph after a subheading should be based on the principle of an inverted pyramid that the important thing is on the first line.

The main requirements for the headings on the page include the presence of keywords in the title, distinct H1 with the main key, all subtitles must go strictly after each other and the title tag should not duplicate H1. 

The Bottom Line

The conclusion is that SEO content is important for a website, both for attracting information traffic and building brand loyalty, increasing the company’s visibility. This is why you should approach this issue in detail, form an action plan and follow it. While preparing the plan, the seasonality of demand should be taken into account.

And do not forget about the pool of “evergreen” content, which will keep attracting traffic to your site for years.

Although content creation takes time and effort, it is a worthwhile investment in potential traffic and conversions. Therefore, you should not skimp on SEO promotion. The key is to remember that content is not created for search engines, but for people, and if it is interesting to users, it will get into the top 10 and bring traffic.

Thus, you have to keep up to date with the latest trends and algorithm updates and keep testing and optimizing your site for the best results.

If your work is directly related to marketing, you are familiar with Neil Patel and at least once have turned to his blog for professional inspiration.

If for some reason this name sounds unfamiliar, we intend to change that and introduce this genius of digital marketing to you. (more…)

Before we start discussing the high-competitive niches, I’d like to ask you: how many low-competitive niches do you know?

Based on my experience, if the niche is low-competitive, it is just non-profitable. Do you remember the joke?

– Who was that?
– It was Joe the Uncatchable.
– Is it that difficult to catch him?
– Oh, not at all. Nobody wants to.

However, if it is possible to make some money on this product, you’ll never stay alone in the niche. Thousands of your competitors look for new goods to earn, and no one can hide from them. So, let us assume every profitable niche is highly competitive. If you find the latest market niche with a few players, reject the hope that it will stay uninhabited for long.

Is it so bad? I don’t think so

I can find many positive sides to active competition. When considering promotion under competitive pressure, you know that all possible strategies and solutions have already been tested. Before you invent something principally new (if you are lucky enough), you can just copy the most effective methods.

You can learn what works and what does not without wasting time and budget for testing hypotheses. Of course, there are some minuses. All prospective channels are occupied with other players. The conversion is minimal, and the PPC budget or traffic acquisition price is skyrocketing. So, you have little choice: you either search for new channels and opportunities or increase brand awareness and build a loyal community.

The task becomes more complicated if you work in grey or black niches: the pharmaceutical industry, blockchain and cryptocurrencies, food supplements, diet products, etc. You do not need to be a criminal to face sanctions on the Internet. Facebook and Instagram can close my eyes on many suspicious activities — once I saw false banknote advertising — but they ban any effort to promote food supplements, pharma, or cryptocurrency.

Google follows the trend. I have already mentioned in earlier blogs that Google has transformed into a global censor.

The work of SEO professionals looks like astrology: they try to calculate the regularities in the chaotic environment that continually changes. The promotion of highly competitive niches is still possible.

Again, we turn to organic traffic and crowd-marketing solutions. It takes time, yet it creates human capital, a value that can hardly be overvalued. One of the strategies is tiered link building.

Tiered Link Building Strategy: How to Build It

Tiered link building is the process of building the link profile based on various sites that are tied to the target site. Many SEO professionals consider tiered link building a black hat practice. Really, tiered link building can quickly boost page rank, but Google does not praise the sudden growth.

A well-thought-out linking strategy that supports the link profile’s smooth growth can be incorporated into the white link-building strategy.

Tiered Link Building Scheme Picture

Tiered Link Building Scheme

1 Tier

The first level of the tiered network includes the donor sites that provide outbound links to your target site. This level should consist of relevant, contextual, non-aggressive links: sites on the domains.edu .edu and .gov, blogs on blogspot.com, and wordpress.com, You’ve got the idea. You can place quality content, like guest articles, on high-ranking sites, and add links from wikis and social networks related to your niche in the first tier.

2 Tier

The second tier supports the sites of the first tier. It can also include social networks, articles, directories, forums, etcetera. It works as follows: you post a guest article on the high-ranking site and add the outbound link for the first tier. To increase your article’s engagement, you repost and advertise it on the forums and social networks. On the second level, you care about the quantity but still maintain some degree of relevance and context. The inbound links increase the weight of a high-ranking site, and it pass part of its ranking to your target.

3 Tier

After you have developed the second tier of links, you can go deeper and build the third tier. This level is mostly for quantity. Here you can use the aggressive links from blog comments, forum posts, reviews, guestbooks, image comments, and so on.

Effective Tiered Link Building

In SEO, we can measure effectiveness with the following metrics: the number of visitors, new and returning, average time on the page, the number of inbound links, etcetera. The smooth growth is optimal for all metrics. If we register it, it is possible to conclude the strategy is successful.

Let us discuss how we build success.

Here is what you can do on the upper level.

  • Put the link-building process under your control. You can manage the process by yourself or hire a reliable contractor; in any case, do not forget to check the reports and compare the metrics.
  • Tie your target site to only quality and relevant sites. In Tier 1, the weight of donor sites influences the positions of the acceptor.
  • Use contextual backlinking; support your backlink with a good piece of relevant content. It will live longer and have a more positive impact.
  • Avoid search engine penalties at your tier network. The penalties from Google Zoo – Penguin, Panda, and Hummingbird — can annihilate most of your efforts.

Tier-1. White Hat Only

Let us start from the target site and tier one, the sites directly tied with your target site by the backlinks. I believe most of my readers know this but declare it once again: only white technologies on the upper level! Invest your time and efforts in the well-thought-out site architecture, create or order unique content, and place anchors and links in the right places. Do your best for this level. Only one mistake can kill the campaign, so act carefully and do not be in a rush.

Tier-2. Still Unique Content

The networks of second-level sites should be more extensive, so the entry-level is lower. Of course, it is better to avoid the sites under Google penalties and post your backlinks on relevant resources.

I also recommend using unique content for Tier 2. Search engines increase copyright violation control: you’d better prevent the problem than later remove it.

The good news is you can use low-quality content.

Tier -3. Fruitful Soil

On the lower level, you should create a broad field that will nurture the sites on Tier 2. Moving forward with my agricultural metaphor, you should add some nutrients for better productivity. Some of them smell bad, like organic manure. In terms of backlinks, I mean forums with weak moderation and free blogs. You can use it or switch to a more effective mineral fertilizer; I mean natural crown links. It costs a little more, but you need less of it.

Anyway, it works; it is practical and safe.

Tips for Getting More Backlinks

  • Create shareable content — viral videos, funny jokes, reviews, and expert articles can bring a substantial volume of new backlinks legally and for free! Do not undervalue this tool.
  • Go to the influencers – even nano bloggers with an audience of fewer than 10k subscribers can add value to the backlink profile. Influencers with an audience of 100k and more can make your site a star, but it will cost a budget.
  • Contribute as a guest author – posting the articles on third-party resources is one of the white link-building methods. Besides, you can attract organic traffic to the target site.
  • Commit to social networks. People on social networks love to open interesting sites if they find a good lead and attractive pictures.
  • Use communities and forums. The quality of backlinks from forums and communities is lower than for outreach links from influencers or viral content. However, they add value to the link profile and work well in combination with different types of links.

Crowd Links as a Part of Tiered Link-Building

Crowd marketing is another technique of link building; the links to the target resource appear in the forum posts, reviews, Q&A sites, and other resources. To distinguish crowd links and spam links, remember that crowd links are placed on the relevant resources together with a piece of useful content.

That is why my business’s name is Natural Links: we put lots of effort into making them natural. Let us review two main crowd-marketing benefits.

Healthy Profile Diversification

When you build the link profile for your target resource, Google and other search engines can put sanctions on it because of the inbound links’ homogeneous nature. The natural crowd links dilute and diversify the backlink profile and make it healthy.

Safe Growth of The Backlink Profile

Natural links in the topics tailored to the target resource attract additional traffic and support steady and safe profile growth. Sharp peaks can be suspicious for search engines, and crowd links help smooth the growth tempo.

Crown marketing can be effectively used in combination with tier link building, especially in high-competitive niches. Natural links improve the Tier strategy and make the structure look more natural for search engines. This statement is not just words: I can prove it with the cases.

Use Cases with Tiered Link-Building and Crowd Marketing

CASE 1. Dating agency Overview

The dating portal started working with Natural Links in September 2019. The brand developed the following strategy of tier linking: the multiple non-commercial sites supply traffic for one target resource, and the commercial site generates the income.

Solution

Tier 3 (low-level) links – strengthen third-party websites linked to the client’s non-commercial sites.

Tier 2 (middle level) links – backlink profile growth and positions of the non-commercial sites managed by the client.

Tier 1 (high-level) links – increase and diversify the backlinks profile of the commercial site.

Outcome

  • Organic traffic multiplied by x2.5 within one year.
  • No significant impact of the May 2020 Google update on the client’s business.
  • Traffic indicators keep showing stable gradual growth.

Case 1: Tiered link building and crowd marketing for Dating niche

CASE 2. CBD Shop Overview

The client addressed Natural Links in December 2019. At that moment, the client registered 15,598 organic visitors per month and 864 backlinks.

Solution

Tier 3 (low level) links – find the third-party websites, create the Tier network to improve the profile for Tier 2 sites
Tier 2 (middle level) links – create the network of the tied sites to improve the link weight of each one.
Tier 1 (high-level) links – a combination of outreach links and natural links.
Also: additional work on the site content, the creation of new useful pieces of content.

Outcome

  • Smooth link profile growth from 100 per month to 800-1000 per month
  • Up to 29k backlinks in profile at a moment
  • A well-balanced link profile consisted of outreach links and tier links.

Case 2: Tiered link building and crowd marketing for CBD niche

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