From 800 to 3.8k Organic Traffic for Crypto Analytical Blog in 11 months

Last updated in November 2024

Example of Natural Links complex SEO services in Crypto niche.

Niche:	Crypto
Geo:	Latin America (Chile)
Target Language:	ESP, ENG
Domain Age:	3 years
Project Start:	October 2023

Client’s Goals

Fix Site Errors: Address issues related to the recent site migration that caused a significant drop in traffic.
Eliminate Traffic Sagging: Restore and surpass the previous levels of organic traffic.
Increase Audience: Expand the blog’s readership, particularly in the Latin American market, and increase reader engagement.
Relevant keywords and topics: Enhancing relevance through strategic selection of keywords and topics.

Start point

Project Advantages

The client’s domain had been active for over three years, establishing some level of domain age and trust During this period, the domain accumulated 524 referring domains, with an average Domain Rating (DR) of 36 and a Trust Flow of 22.
A dedicated niche focusing on cryptocurrency market analysis, with some existing readership.
The site had naturally acquired backlinks from relevant sources.
The project had some audience of returning readers and subscribers.

Main Issues

The traffic drop occurred after the site migrated to a new engine in October 2023.
Numerous technical SEO issues, including 3xx and 4xx errors, were affecting the site’s performance. After the changes, the site required the creation of a proper redirect map to ensure all redirects were set up correctly. Additionally, there were still remaining 404 errors that needed to be addressed to fully optimize the site’s technical SEO and improve its performance.
The blog lacked proper mobile optimization, hindering its accessibility to mobile users in the region.
The content structure, including category tags and site search, was not optimized for user experience or search engine indexing.
Comprehensive keyword research was needed to better target the Latin American audience, particularly with Spanish-language content.

Project Team

SEO Team Lead
Middle SEO Specialist
Outreach and Guest Blogging Specialist
Junior SEO

Research & SEO Strategy Development Stage

The team adopted a structured and methodical approach to tackle the identified issues and achieve the client’s goals. The strategy development phase included several vital steps:

Technical Website Audit:

Conducted a thorough audit to identify issues caused by the site migration, such as improper redirects and numerous 3xx and 4xx errors and other technical issues.
Created a detailed technical requirements (TR) document for developers to fix these issues promptly.

Competitor and Market Analysis:

Analyzed the competitive landscape in the crypto niche within Latin America, focusing on the Chilean market.
Evaluated the top competitors and emerging crypto blogs to identify best practices and areas of opportunity.

Keyword Research and Clustering:

Conducted extensive keyword research, focusing on Latin American Spanish and relevant crypto-related keywords.
Clustered keywords to optimize the content strategy, focusing on categories and articles that would resonate with the target audience.

Content Strategy Development:

Developed detailed SEO requirements for upcoming blog articles, ensuring they were optimized for both search engines and the blog’s target audience.
Prioritized topics that had high search potential and aligned with the interests of crypto enthusiasts in the region.

Competitor Backlink Analysis and Strategy:

Analyzed competitors’ backlinks and developed a link placement strategy and anchor text list to improve link building, identifying the best opportunities for acquiring high-quality backlinks and enhancing the site’s authority.

Natural Links Services:

SEO Audit On-Page SEO Services Link Building Services Content Requirements

SEO Strategy Execution

With a clear strategy in place, the project moved into the execution phase, which involved several critical activities:

Technical SEO Fixes:

Implemented the technical fixes identified during the audit, including repairing or replacing pages with 3xx and 4xx errors.
Improved the site’s mobile optimization, ensuring the layout and content display were responsive and user-friendly.
Payed special attention to CTA blocks through content pages, menu display and tags system.
We strategically acquired high-quality regional backlinks for our client, significantly enhancing their site’s link profile and improving their SEO performance.

Page Speed Optimization:

Worked closely with the client’s web development team to enhance the site’s loading speed, particularly on mobile devices.

Structural Optimization:

Optimized the site’s category tags and search functionality to improve user experience and enhance internal linking.
Refined the content structure to ensure that key topics were easily accessible and well-organized.

Content and SEO Optimization:

Rolled out the new content strategy, focusing on high-potential keywords and topics.
Enhanced existing content to improve clarity, readability, and SEO performance. Over 50 articles required optimization to align with targeted keywords and SEO best practices for improved rankings and user engagement.

Results

The comprehensive SEO strategy yielded significant results, showcasing the effectiveness of the implemented tactics:

Traffic Growth: The site experienced a remarkable increase in organic traffic, growing x4 (from 800 to 4k) in just 11 months.

Improved Rankings: The blog’s position in search engine results pages (SERPs) improved significantly, with several targeted high-volume crypto-related keywords now ranking on the first page for Chile.

Increased Readership and Engagement:

The blog saw a growth in loyal readers, with a notable increase in the percentage of returning visitors.
Subscriptions to the blog increased, indicating a growing and engaged audience.

Full-cycle SEO case studies provided by Natural Links for the Trading industry.

Niche:	Trading
Geo:	Sweden
Target Language:	ENG
Domain Age:	5 years
Project Start:	August 2023

Client’s Goals

Increase Organic Traffic: Grow the number of warm target visitors landing on the site from search engines.
Support Website Rankings: Maintain and strengthen the website’s ranking positions.
Establish a Healthy Link Profile: Focus on creating a balanced and healthy backlink profile that aligns with the client’s long-term objectives.

Start point

Project Advantages

A domain with a trust level and a 5-year age.
A good number of 220 acquired backlinks.
Several blog articles and descriptive content already present on the website.
Experienced content writers on the client’s side, ready to create optimized material.

Main Issues

Highly competitive market with established and known platforms in the trading niche.
Search engine spots are already dominated by top trading platforms.
The site suffered from inadequate Search Engine Optimization (SEO) and poor internal relinking.
There were a significant number of 404 errors, duplicate content, and unindexed pages.
Content was not optimized for SEO, with low attention to middle and low-frequency keyword queries.
Several technical SEO issues were negatively affecting indexation and visibility.
Weak backlink profile, needing targeted efforts to improve authority.
UI/UX improvements were required to enhance user engagement and satisfaction.

Project Team

SEO Specialist
Content Strategist
Link-Building Specialist
Analytics Specialist
Graphic Designer

Project’s Strategy Development

A detailed, methodical approach was required to solve the client’s SEO problems and meet their goals. Key elements of the strategy included:

Technical Website Audit

We conducted an in-depth technical audit to identify and fix core issues that impacted the website’s visibility and functionality. The audit revealed numerous problems that were addressed:

Elimination of 404 errors and the setup of proper redirects for improved user experience and SEO.
Cleaning up “junk” pages and outdated content, either removing them from the site or de-indexing irrelevant pages.
Resolving duplicate content issues through canonical tags and restructuring the site hierarchy.
Mobile and desktop page speed optimizations were prioritized to ensure a seamless experience for users.
Addressing other technical issues.

Competitor and Market Analysis

We performed an extensive analysis of the trading niche in Sweden, benchmarking the client’s site against top competitors. The analysis provided insights into:

Ranking strategies of leading trading platforms.
Identification of fast-growing, young platforms and their growth tactics.
Best practices in content structure and link-building strategies from successful competitors.

Keyword Research and Clustering

We revised the semantic core of the website to focus on medium and low-frequency keywords, which provided more accessible opportunities for growth. This included:

Keyword clustering for each website section, optimizing existing pages and blog posts.
Developing a unified page structure that allows proper keyword integration across the site.
Detailed content plans and technical guidelines (TOR) were prepared for the client’s content team to ensure that future content adhered to SEO best practices.

Link Building Strategy

A one-year link-building plan was devised to enhance the site’s domain authority. The plan included:

Outreach to niche trading websites for high-quality backlinks.
Securing backlinks from regional Swedish sites to improve local relevance.
Acquisition of crowd links from forums and social platforms to create diverse backlink sources.
Brand protection strategies to ensure the client’s trading platform maintained a strong online reputation.

Natural Links Services:

SEO Audit On-Page SEO Services Link Building Services Content Requirements

Execution and Key Activities

With the strategy in place, we executed several key tasks to improve the client’s SEO performance:

Technical SEO Fixes:

Fixing indexing errors and ensuring that the website was fully accessible to search engines.
Addressing broken links and 4xx/3xx status code pages, replacing or repairing them.
Implementing GA, Tag Manager, and Search Console to enable tracking and reporting for data-driven decision-making.

Page Speed and UI/UX Optimizations

Conducted multiple iterations of page speed optimizations for both desktop and mobile, improving load times across the site.
Restructured the website’s layout to improve navigation, enhancing user interaction with menus, headers, and footers.

Structural & Content Improvements

Overhauled the blog content by revising and optimizing existing articles, focusing on improving keyword targeting and adding new, authoritative content.
Implemented tagging and categorization systems for blog articles to boost content discoverability.
Introduced author profiles to build content credibility and trust.
Created filtering options for trading-related pages and added sections like “Trending” or “Popular” to engage visitors with fresh content.

Link Building

Executed the first phase of the link-building strategy, targeting specific keywords with outreach and crowdfunding efforts.
Secured backlinks from trading review portals, high DA & DR sites, and niche trading forums.

Results

The strategy yielded significant improvements across the board, providing measurable SEO success:

Organic Traffic Growth

Organic traffic grew dramatically within 12 months, with warm target visitors increasing from 2,500 to over 9,000. This surge reflected improved visibility and successful ranking for targeted keywords. As a result, conversion rates also increased by 25%, demonstrating the effectiveness of attracting a more engaged audience.

Improved Search Rankings

Keyword positions improved significantly, with many medium and low-frequency keywords moving from page 3-4 to top 5 positions in search engine results.
Brand-related queries stabilized, ensuring better brand protection in search results.

Enhanced Link Profile

The website’s Domain Rating (DR) improved by several points, owing to the new mix of backlinks from niche trading websites, regional sources, and social platforms.

UI/UX Enhancements and Better User Engagement

Improved user experience, as evidenced by a reduction in bounce rate and increased session duration on optimized pages.

Example of Natural Links complex SEO services in Crypto niche

Niche:	Crypto
Geo:	France
Target Language:	ENG & FR
Domain Age:	5 years
Project Start:	March 2023

Client’s Goals

Increase Organic Traffic: Bring in more visitors who are searching for a reliable and safe crypto exchange.
Increase the percentage of loyal exchange users who frequently use the crypto exchange for their day-to-day transactions and exchanges.
Improve Local Search Visibility: Make the website more visible in local search results, focusing on reaching potential customers in France, particularly in the cities of Paris, Lyon, Marseille, and Le Havre, which are crucial for their business.

Start point

Project Advantages

The domain is 5 years old, with a solid reputation and high trust level.
The website had a history of some naturally appearing backlinks.
Some descriptive content pages were already on the site.
More than 20 cryptocurrencies that can be exchanged on the platform.

Main Issues

Сompetitors already occupied key positions in search engine results.
The website struggled with slow page load times, which negatively affected both user experience and search engine rankings.
The website had a disorganized structure, making it difficult for search engines to properly crawl and index the site, and for users to navigate effectively.
Numerous pages with duplicate content and content of poor quality.
The majority of the website’s pages were built without focusing on SEO or ensuring the content was relevant and meaningful.

Project Team

Lead SEO Specialist
Business Analyst
Technical SEO Analyst
Content Writer
Outreach and Guest Blogging specialist

Research & SEO Strategy Development Stage

To address the client’s challenges and achieve their goals of increasing organic traffic and improving local search visibility, we took a systematic approach. We carefully planned and executed several key steps to develop an effective SEO strategy.

Comprehensive Market Research:

The first step involved an in-depth analysis of the crypto exchange industry in Europe, including a detailed study of market trends and competitor strategies. This also included understanding user behavior and identifying opportunities for differentiation. Key insights from top competitors and emerging trends were used to shape the SEO strategy.

Target Audience and Geographic Analysis:

A thorough examination of the target audience was conducted, creating detailed user personas to tailor the content and SEO efforts effectively. Geographic targeting was also analyzed to focus on potential customers in specific cities, informing the development of localized SEO strategies.

Keyword Research and Optimization:

An extensive keyword research process was undertaken to identify high-, middle- and low-value keywords relevant to the crypto exchange market. Local keywords were also identified to enhance visibility in targeted regions. Through this research, we discovered that over 40% of the relevant keywords were not previously utilized by the client. This research helped in clustering keywords and defining the optimal structure for all website pages.

Content Strategy Development:

We conducted a content gap analysis to identify areas needing improvement and created a content plan to address these gaps. The analysis revealed that around 30% of the website pages required significant improvements to better align with user intent and SEO best practices.

On-Page SEO Planning:

We created detailed requirements to improve the website structure, navigation and search engine crawlability. This included optimizing meta tags, headers, and URLs to align with targeted keywords and enhance click-through rates and other important aspects.

Technical SEO Assessment:

A comprehensive technical audit was performed to identify and resolve technical issues impacting SEO performance, such as page load times and site accessibility and many other important aspects.

Recommendations were provided for necessary technical improvements.

Link-Building Strategy:

We created a detailed plan to get more links to the website. This plan was designed to make the site more trusted and improve its rankings in search results. We focused on getting good quality links from respected sources to make the site more trustworthy and rank higher in search results. The strategy included the following distribution of links by percentage:

Guest Posts: 40% of the total links (strong, contextually relevant backlinks)
Crowd Links: 60% of the total links (focused on building diverse, natural link profiles)

This approach aimed to enhance the site’s authority and improve its search engine rankings.

Natural Links Services:

SEO Audit On-Page SEO Services Link Building Services Content Requirements

Work on the Project

After finalizing the strategy, we moved on to implementing it. This involved several important activities.

Analysis of Competitors’ Link-Building Strategies:

We conducted a thorough analysis of competitors’ SEO strategies to understand their link-building practices. This allowed us to create a robust link-building base for websites to acquire high-quality backlinks. After additional analysis, we detailed our strategy, developed an anchor text list, and proceeded with the implementation of the plan.

Creation of Coin Exchange Pair Pages:

We developed dedicated pages for various coin exchange pairs, providing detailed information about each coin in pairs and facilitating user engagement.

SEO Benefits:

These pages are optimized with relevant keywords to improve search engine visibility, making it easier for users searching for specific exchange options to find and access the platform.

As a result, this contributed to an additional increase in traffic.

Creation of Fiat-to-Crypto Exchange Pages:

We designed and implemented pages specifically for different fiat-to-crypto exchanges, improving the site’s coverage of key exchange options. This led to a 15% increase in traffic, as it attracted more users searching for detailed information on popular exchange platforms.

Site Structure Optimization:

We redesigned the header with a cleaner menu and dropdown categories. The footer was updated to include quick links, resources, and a newsletter signup. We also developed new page templates for broader content coverage, such as cryptocurrency comparison pages and top-performing coin listings. These changes aim to enhance user navigation and boost the site’s search engine performance.

Content Structure Expansion:

We expanded the content on existing pages by incorporating growth charts and detailed cryptocurrency descriptions, enriching user experience and providing valuable information.

Page Load Speed Improvement:

We focused on optimizing page load speeds for desktop and mobile to enhance user experience and reduce bounce rates, addressing any technical issues impacting performance. As a result, we elevated the PageSpeed Insights score from 65 to 92 on desktop and from 58 to 88 on mobile, significantly improving site performance and user engagement.

Blog Enhancement:

We suggested increasing the blog’s authority by involving credible authors, creating special pages for each author and connecting them to real social media accounts of authors, and ensuring regular posting of high-quality articles. We also analyzed competitor content to address content gaps and enhance the blog’s trustworthiness These initiatives were proposed to align with E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) requirements, ensuring that the blog meets industry standards for credibility and reliability.

Results

7x Increase in Organic Traffic in 12 months: We achieved a remarkable increase in organic traffic, growing from 5,000 to 35,000 visitors. This significant boost underscores the success of our SEO efforts in driving more users to the platform.

Top Rankings for Key Keywords: The site saw a substantial improvement in search visibility. The number of keywords ranking in the top 10 surged from 300 to 1,900, ensuring the site appears prominently for local and industry-specific search terms, leading to more targeted traffic.

Improved Local Traffic from Key Cities: Our targeted SEO efforts resulted in a significant rise in traffic from key cities such as Paris, Lyon, Marseille, and Le Havre, where the exchange has offline branches. This increase in targeted local traffic from these strategic locations further supported the client’s business objectives by driving more relevant users to the platform.

Case study by Natural Links: full-cycle SEO services for the Forex niche.

Niche:	Forex
Geo:	Philippines
Target Language:	ENG
Domain Age:	1 year
Project Start:	September 2022

The client, a trading school specializing in Forex trading education, engaged our SEO agency to launch and promote their new information product targeted at the Philippine market.

Client’s Goals

Website Development: The client aimed to optimize and enhance their website to make it a key destination for potential customers. This included improving user experience (UX), ensuring the site was mobile-friendly, and applying on-page SEO best practices.
Content Creation: The client sought to develop a content strategy that would attract and engage their target audience. They wanted to create valuable, SEO-optimized content, including blog posts, guides, and tips, that would cater to both beginner and advanced traders.
Driving Organic Traffic: The client’s goal was to generate organic traffic that would lead to the purchase of their information product. This involved implementing a strong SEO strategy, focusing on keyword research, building backlinks, and applying SEO techniques to reach their local audience in the Philippines.

Start point

Project Advantages

Link-building opportunity: Referring domains at the start were low, creating significant potential for backlink acquisition and growth.
Growth potential: Industry with rising demand, providing long-term opportunities for SEO and content marketing.
No negative SEO impact: No existing content or backlinks that could harm SEO efforts or user experience.
Scalability: Significant potential to expand into other regions as organic growth increases.

Main Issues

No Existing Traffic: The website is starting from zero, so building traffic from scratch will take time and effort through SEO and content marketing.
Local SEO Needs: While English is widely spoken in the Philippines, the content must be adapted to fit local preferences and search behavior.
Lack of Backlinks: The website doesn’t yet have any authority in terms of backlinks, which will be crucial for improving its SEO performance.

Project Team

SEO Specialist
Content Strategist
Copywriter
Web Developer
Link-Building Specialist
Project Manager
Analytics Specialist

Research & SEO Strategy Development Stage

To achieve the client’s objectives of launching and promoting their new information product targeted at the Philippine market, we developed a comprehensive strategy based on thorough research and SEO optimization. Our approach included the following key stages:

Market and Target Audience Research

We started by thoroughly studying the Forex trading market in the Philippines. We analyzed who the target audience is, what their needs and preferences are, and how they search for information. We also looked at competitors to identify opportunities to stand out.

Competitor Research

As the Forex market in the Philippines is competitive, we planned to take a deep dive into what the key players are doing. This included looking into their SEO performance, the type of content they publish, and how they interact with their audience on social media. We also wanted to check the overall experience of using their websites.

This research helped us find opportunities to stand out and position the new product more effectively.

Keyword Research and Clustering

Next, we conducted keyword research to find the most relevant search terms that the target audience uses when looking for Forex trading information. We focused on both popular keywords and long-tail phrases that are specific to the Philippine market, ensuring that the content would be easily found by potential customers. Additionally, we used keyword clustering, grouping similar keywords together. This helped us create content that targets different user needs and improves SEO by covering a wider range of relevant searches.

Website Optimization (On-Page SEO)

Based on the research, we created detailed recommendations for launching the client’s website and designing its structure. We also included clear recommendations on how to optimize important elements like titles, headers, and images to match the chosen keywords. This would help the website rank better on search engines and attract more visitors from the start. Additionally, we developed key visitor flow funnels, guiding users from landing on the site to converting into customers, and proposed a comprehensive data analytics system to track site performance.

Content Strategy

We developed a content strategy to attract and engage the target audience by creating useful, SEO-friendly content. This included blog posts, guides, and tips that were tailored to both beginners and advanced traders. The content was designed to answer common questions and provide valuable insights, helping to position the client as a trusted expert in Forex trading. Additionally, we ensured that all content adhered to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles.

Driving Organic Traffic and Local SEO

Finally, we implemented strategies to guarantee a quick start and first traffic to the website. This included optimizing for local search terms and creating content specifically for the Philippine market, with quality backlinks gradually being added to the site after its launch. We also optimized the client’s presence on local platforms like Google My Business by ensuring the profile was fully completed with accurate information, incorporating relevant local keywords, encouraging customer reviews, adding high-quality photos, and posting regular updates to engage with potential customers.

Natural Links Services:

SEO Audit On-Page SEO Services Link Building Services Content Requirements

Work on the Project

To achieve the client’s goals, we focused on several key tasks to ensure everything was executed effectively. Here’s what we did:

Competitor Analysis and Link Profile Audit

We analyzed competitors in the Philippine Forex education market to see what was working for them and where they had weaknesses. We studied their backlink profiles to find high-quality sites they were linked to and identified tactics we could use. We also looked for content gaps—topics that competitors weren’t covering—so we could create content to fill those gaps and attract more traffic.

Website Structure and Content Optimization

We reviewed the structure of the client’s website and provided recommendations to improve it. This included advice on better site navigation, how to place content on pages for maximum engagement, and improving the internal search function so users could easily find what they needed. Our goal was to make the website more user-friendly and appealing to search engines.

Technical Improvements

We made technical recommendations to improve the website’s performance. This included speeding up page load times by optimizing images and scripts, ensuring the site worked well on mobile devices, and setting up analytics to track user behavior and website performance.

Link Building Strategy

We developed a link-building strategy focused on the Philippine market. This involved researching local keywords, acquiring backlinks from reputable sites and forums in the Forex and financial education space, and working with local influencers. We also helped get positive reviews on review platforms to build trust and credibility for the client’s product.

This approach ensured the client’s website and online presence were fully optimized to attract and convert customers in the competitive Forex trading education market.

Results

Organic Traffic and Sales Growth

One of the most significant achievements was the steady growth of organic traffic over the course of two years. Starting from zero, we successfully grew the site’s traffic to around 10,000 monthly visitors by September 2024. This consistent increase was the result of a well-executed SEO strategy, targeted content creation, and optimization for local search, all of which contributed to the site’s strong online presence. Importantly, this traffic wasn’t just high in volume; it was also highly relevant, with a significant portion converting into product purchases. This demonstrates the effectiveness of our SEO efforts in driving qualified leads that ultimately led to an increase in sales from organic traffic.

Website Development and Optimization

We successfully optimized the client’s website, improving its structure, speed, and mobile responsiveness. These improvements made the site more user-friendly and accessible, leading to a better overall user experience. This also contributed to a decrease in bounce rate and an increase in the time visitors spent on the site, both of which are important indicators of a well-optimized website.

Content Creation and Engagement

We implemented a robust content strategy that involved creating SEO-optimized blog posts, guides, and tips tailored to both beginner and advanced Forex traders. This content not only attracted more visitors but also engaged them more effectively. As a result, the website became a key destination for valuable information, helping to establish the client as a trusted resource in the Forex trading community.

Overall, our work helped the client achieve their goals of developing a high-performing website, creating engaging content, and driving organic traffic that converts into sales, leading to sustained business growth in the competitive Forex education market.

Explore Natural Links’ full-cycle SEO services for the crypto niche.

Niche:	Crypto
Geo:	Canada
Target Language:	ENG
Domain Age:	1 year
Project Start:	January 2024

Introduction

The crypto payment solutions market is growing fast, driven by the rise of digital currencies and the need for secure payment systems. To succeed in this competitive space, having a strong SEO strategy from the start is crucial. In this case study, we look at how we developed an effective SEO campaign for a crypto payment solution provider before their product launch in March 2024. We started a project in advance in January 2024 to have enough time to prepare carefully for website launch.

By working with us early, the provider made sure their new website was fully optimized for search engines from day one. Our approach focused on on-page optimization and targeted link-building, helping them enter the market with a strong online presence.

Client’s Goals

Launch a Website Fully Optimized for SEO: They wanted the website to be ready for search engines right from the start, with strong SEO in place to support long-term growth.
Increase Organic Traffic: Build a growing organic traffic channel by creating valuable, SEO-optimized content that will steadily drive more visitors to the site over time.
Rank High in Canadian Search Results: The client aimed to focus on long-tail keywords. These less competitive but highly targeted search terms will help the site steadily increase visibility and attract the right audience in Canada as its rankings improve over time.

Start point

Project Advantages

Early Involvement: Working with the client from the pre-launch phase allowed us to plan a comprehensive SEO strategy tailored to their needs and goals.
Focused Niche: The crypto payment market is rapidly growing, and we were able to capitalize on this trend by targeting relevant, high-potential keywords.
Responsive Development Team: The client has a dedicated team of developers ready to implement changes quickly, ensuring that SEO adjustments are made promptly and efficiently.

Main Issues

Highly Competitive Market: The crypto payment solutions market is extremely competitive, making it challenging to rank for high-value keywords.
Localized Targeting: Achieving top rankings in the Canadian market required a strong focus on local SEO, which included acquiring backlinks from relevant local sources and optimizing the site for Canadian search queries.
Time-Intensive Link-Building: Building a strong backlink profile in such a competitive niche required a well-planned and executed link-building strategy, which took time to show results.
New Website: As a newly launched site, adjustments are still possible as the product may evolve, requiring continuous SEO updates to maintain relevance and competitiveness.

Project Team

SEO Strategist
Technical SEO Specialist
Link-Building Expert
Analytics Specialist
Content Writers

Project’s Strategy Development

Our team developed a comprehensive SEO strategy tailored to the client’s goals of launching an optimized website and growing organic traffic in the Canadian crypto payment solutions market. The strategy included:

Thorough Keyword Research:

We conducted extensive research to identify the most relevant and high-potential keywords for the Canadian crypto payment market. This formed the foundation of our SEO efforts.

Optimized Website Structure:

Using insights from keyword research, we designed a clear and intuitive site structure that would be easy for both users and search engines to navigate.

SEO-Friendly Page Layouts:

We carefully planned each page layout to maximize SEO potential, including strategic placement of headings, meta tags, and internal links.

Content Strategy:

We developed detailed content guidelines and briefs for each page, ensuring all content would be SEO-optimized and aligned with target keywords.

Analytics Setup:

We implemented Google Tag Manager and Google Analytics 4 to track website performance and gather crucial user interaction data. We also set up Google Search Console (GSC) to monitor search performance, indexing issues, and keyword rankings.

Link-Building Plan:

We created a targeted link-building strategy to increase the site’s authority, focusing on acquiring high-quality backlinks from reputable sources.

Local SEO Focus:

Our strategy included working with local listings and Canadian websites to improve local search visibility and rankings.

This comprehensive approach was designed to ensure the client’s website would launch with a strong SEO foundation and be well-positioned for long-term growth in organic traffic and search rankings in the Canadian market.

Natural Links Services:

SEO Audit On-Page SEO Services Link Building Services Content Requirements

Work on the Project

Keyword Research:

We started by gathering a list of the most important keywords for the Canadian market, making sure we knew what terms potential customers were searching for. We organized keywords through semantic clustering, grouping related keywords into themes. This approach helped us structure content around specific topics, making it easier to target multiple related search terms and improve SEO relevance for each cluster.

Building the Website Structure:

Using the results of our keyword research, we created a clear and organized site structure. We made sure everything was organized in a way that would be easy to navigate for both users and search engines. The main types of pages we emphasized include: Home page, Feature pages, How It Works, Educational blog.

Designing Page Layouts:

We planned out each page carefully, making sure the design was not only user-friendly but also optimized for search engines. This included placing headings, meta tags, and links in the right spots.

Content Guidelines:

We put together detailed content briefs for each page, specifying which keywords to use and what topics to cover. This helped ensure that all the content was SEO-friendly and aligned with our strategy.

Setting Up Google Tag Manager:

We configured Google Tag Manager to handle all the tracking codes and scripts on the site. This made it easier to manage and track user actions on the site.

Implementing Google Analytics 4:

We set up Google Analytics 4 to monitor how the website performs. This tool gives us valuable insights into things like where visitors are coming from and how they interact with the site, which is crucial for ongoing improvements. We also configured Google Search Console (GSC) to track search performance, monitor indexing issues, and analyze keyword rankings. Together, these tools provide a comprehensive view of both user behavior and search visibility, helping us make informed decisions for optimization.

Creating and Executing a Link-Building Strategy:

We developed a strategic link-building plan aimed at increasing the website’s authority. This included acquiring high-quality backlinks from reputable sources. The main types of links we focused on were: Guest Posts, Crowd Links, Niche edits.

Working with Local Listings and Sites:

To further boost local SEO, we collaborated with local listings and websites to secure relevant backlinks, enhancing the website’s visibility and ranking in local search results.

Results

When the website was launched and before it was indexed, it already had key content in place, which helped it gain fast visibility and rankings in search engines. This made it easier for the site to start ranking high within a few months.

Launch a Website Fully Optimized for SEO: The website was fully optimized for SEO by March 2024, laying the groundwork for future growth. After the initial months of technical SEO implementation, significant improvements became visible by the end of March.
Increase Organic Traffic: Organic traffic saw a sharp rise starting in March 2024, steadily increasing from zero to over 12,000 monthly visitors by August 2024. This reflects the success of the SEO content strategy aimed at driving consistent traffic growth.

Rank High in Canadian Search Results: Referring domains also grew in parallel with traffic, reaching over 1,200 by August 2024. This improved the site’s authority and ranking, particularly for long-tail keywords in Canadian search results.

Summary

Natural Links successfully laid the foundation with strong technical SEO, followed by an effective content strategy. The results reflect consistent improvements in both organic traffic and domain authority, showing substantial growth over the span of a few months. These factors are critical for long-term success in search engine rankings.

Why Any SEO Update Is Important

The fast-paced nature of SEO means that strategies that were effective yesterday might not yield the same results today. A wrong strategy might even harm your site’s visibility in search engines. If you know that, it enables you to anticipate changes, adapt your strategies promptly, and seize opportunities that arise from new trends. It’s about being proactive rather than reactive, ensuring that your SEO efforts are compliant with current best practices. (more…)