Marketing Specialist

Support and execute marketing initiatives across content, social, email, and SEO channels. Deliver high-quality campaigns, improve engagement, and ensure smooth coordination across marketing and SEO teams.

Key Responsibilities (Action-Oriented):

Content & SEO Support

• Coordinate blog publishing: briefs, copywriters, editors, and WordPress uploads.
• Research guest post opportunities and draft initial outlines.
• Help manage the SEO Wiki / Content Hub, updating glossary pages and articles.

Social Media & Brand Presence

• Draft and schedule posts for company and team LinkedIn profiles.
• Research new content ideas and assist in creating visuals with designers.
• Monitor engagement and track performance metrics.

Email & Lead Nurture Campaigns

• Assist in designing and launching lead magnets (guides, cheat sheets).
• Help set up automated email sequences and newsletters.
• Draft and format campaign emails under the Marketing Director’s guidance.

Platform & Community Marketing

• Support Reddit and directory activities (profile setup, post scheduling, updates).
• Track brand mentions and maintain marketing spreadsheets.

Events & Collateral

• Prepare marketing materials for conferences (pitch decks, banners, one-pagers).
• Coordinate updates and formatting of internal marketing documents.

Success Metrics / KPIs:

• Taking ownership of one or several marketing channels and strong understanding of others.
• Helping increase key metrics – MQLs, conversion rate, traffic
• Increased engagement across LinkedIn, Reddit, and blog.
• Growth in email subscribers and campaign performance.
• Smooth coordination between SEO, content, and design teams.

Qualifications:

• 2+ years of experience in digital marketing, content coordination, or SEO.
• Experience in conversion optimization, marketing funnels.
• Experience with PPC campaigns, understanding of CPC, CTR, CAC
• Experience working in B2B, ideally both product and service companies 
• Understanding of main product metrics and user acquisition
• Solid understanding of content marketing, outreach, and social platforms (LinkedIn, Reddit, Medium, Quora).
• Basic knowledge of SEO and copywriting principles.
• Experience with WordPress, Google Analytics, or SEO tools (Ahrefs, SEMrush) is a plus.
• Strong written English and communication skills.
• Detail-oriented, organized, and proactive team player.
• Comfortable managing multiple projects and deadlines.

What We Offer:

• Remote-first culture with an international team
• Direct exposure to multi-channel marketing and SEO strategies.
• Real ownership and measurable impact on campaigns and company growth.
• Fast-paced, feedback-driven environment fostering learning and innovation.
• 30 business days of paid time off