10K Organic Traffic Boost: SEO Success for Forex Education in the Philippines

Case study by Natural Links: full-cycle SEO services for the Forex niche.

Niche:	Forex
Geo:	Philippines
Target Language:	ENG
Domain Age:	1 year
Project Start:	September  2022

The client, a trading school specializing in Forex trading education, engaged our SEO agency to launch and promote their new information product targeted at the Philippine market.

Client’s Goals

• Website Development: The client aimed to optimize and enhance their website to make it a key destination for potential customers. This included improving user experience (UX), ensuring the site was mobile-friendly, and applying on-page SEO best practices.
• Content Creation: The client sought to develop a content strategy that would attract and engage their target audience. They wanted to create valuable, SEO-optimized content, including blog posts, guides, and tips, that would cater to both beginner and advanced traders.
• Driving Organic Traffic: The client’s goal was to generate organic traffic that would lead to the purchase of their information product. This involved implementing a strong SEO strategy, focusing on keyword research, building backlinks, and applying SEO techniques to reach their local audience in the Philippines.

Start point

Project Advantages

• Link-building opportunity: Referring domains at the start were low, creating significant potential for backlink acquisition and growth.
• Growth potential: Industry with rising demand, providing long-term opportunities for SEO and content marketing.
• No negative SEO impact: No existing content or backlinks that could harm SEO efforts or user experience.
• Scalability: Significant potential to expand into other regions as organic growth increases.

Main Issues

• No Existing Traffic: The website is starting from zero, so building traffic from scratch will take time and effort through SEO and content marketing.
• Local SEO Needs: While English is widely spoken in the Philippines, the content must be adapted to fit local preferences and search behavior.
• Lack of Backlinks: The website doesn’t yet have any authority in terms of backlinks, which will be crucial for improving its SEO performance.

Project Team

• SEO Specialist
• Content Strategist
• Copywriter
• Web Developer
• Link-Building Specialist
• Project Manager
• Analytics Specialist

Research & SEO Strategy Development Stage

To achieve the client’s objectives of launching and promoting their new information product targeted at the Philippine market, we developed a comprehensive strategy based on thorough research and SEO optimization. Our approach included the following key stages:

Market and Target Audience Research

We started by thoroughly studying the Forex trading market in the Philippines. We analyzed who the target audience is, what their needs and preferences are, and how they search for information. We also looked at competitors to identify opportunities to stand out.

Competitor Research

As the Forex market in the Philippines is competitive, we planned to take a deep dive into what the key players are doing. This included looking into their SEO performance, the type of content they publish, and how they interact with their audience on social media. We also wanted to check the overall experience of using their websites.

This research helped us find opportunities to stand out and position the new product more effectively.

 Keyword Research and Clustering

Next, we conducted keyword research to find the most relevant search terms that the target audience uses when looking for Forex trading information. We focused on both popular keywords and long-tail phrases that are specific to the Philippine market, ensuring that the content would be easily found by potential customers. Additionally, we used keyword clustering, grouping similar keywords together. This helped us create content that targets different user needs and improves SEO by covering a wider range of relevant searches.

Website Optimization (On-Page SEO)

Based on the research, we created detailed recommendations for launching the client’s website and designing its structure. We also included clear recommendations on how to optimize important elements like titles, headers, and images to match the chosen keywords. This would help the website rank better on search engines and attract more visitors from the start. Additionally, we developed key visitor flow funnels, guiding users from landing on the site to converting into customers, and proposed a comprehensive data analytics system to track site performance.

Content Strategy

We developed a content strategy to attract and engage the target audience by creating useful, SEO-friendly content. This included blog posts, guides, and tips that were tailored to both beginners and advanced traders. The content was designed to answer common questions and provide valuable insights, helping to position the client as a trusted expert in Forex trading. Additionally, we ensured that all content adhered to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles.

Driving Organic Traffic and Local SEO

Finally, we implemented strategies to guarantee a quick start and first traffic to the website. This included optimizing for local search terms and creating content specifically for the Philippine market, with quality backlinks gradually being added to the site after its launch. We also optimized the client’s presence on local platforms like Google My Business by ensuring the profile was fully completed with accurate information, incorporating relevant local keywords, encouraging customer reviews, adding high-quality photos, and posting regular updates to engage with potential customers.

Natural Links Services:

SEO Audit On-Page SEO Services Link Building Services Content Requirements

Work on the Project

To achieve the client’s goals, we focused on several key tasks to ensure everything was executed effectively. Here’s what we did:

Competitor Analysis and Link Profile Audit

We analyzed competitors in the Philippine Forex education market to see what was working for them and where they had weaknesses. We studied their backlink profiles to find high-quality sites they were linked to and identified tactics we could use. We also looked for content gaps—topics that competitors weren’t covering—so we could create content to fill those gaps and attract more traffic.

Website Structure and Content Optimization

We reviewed the structure of the client’s website and provided recommendations to improve it. This included advice on better site navigation, how to place content on pages for maximum engagement, and improving the internal search function so users could easily find what they needed. Our goal was to make the website more user-friendly and appealing to search engines.

Technical Improvements

We made technical recommendations to improve the website’s performance. This included speeding up page load times by optimizing images and scripts, ensuring the site worked well on mobile devices, and setting up analytics to track user behavior and website performance.

Link Building Strategy

We developed a link-building strategy focused on the Philippine market. This involved researching local keywords, acquiring backlinks from reputable sites and forums in the Forex and financial education space, and working with local influencers. We also helped get positive reviews on review platforms to build trust and credibility for the client’s product.

This approach ensured the client’s website and online presence were fully optimized to attract and convert customers in the competitive Forex trading education market.

Results

Organic Traffic and Sales Growth

One of the most significant achievements was the steady growth of organic traffic over the course of two years. Starting from zero, we successfully grew the site’s traffic to around 10,000 monthly visitors by September 2024. This consistent increase was the result of a well-executed SEO strategy, targeted content creation, and optimization for local search, all of which contributed to the site's strong online presence. Importantly, this traffic wasn’t just high in volume; it was also highly relevant, with a significant portion converting into product purchases. This demonstrates the effectiveness of our SEO efforts in driving qualified leads that ultimately led to an increase in sales from organic traffic.

Website Development and Optimization

We successfully optimized the client’s website, improving its structure, speed, and mobile responsiveness. These improvements made the site more user-friendly and accessible, leading to a better overall user experience. This also contributed to a decrease in bounce rate and an increase in the time visitors spent on the site, both of which are important indicators of a well-optimized website.

Content Creation and Engagement

We implemented a robust content strategy that involved creating SEO-optimized blog posts, guides, and tips tailored to both beginner and advanced Forex traders. This content not only attracted more visitors but also engaged them more effectively. As a result, the website became a key destination for valuable information, helping to establish the client as a trusted resource in the Forex trading community.

Overall, our work helped the client achieve their goals of developing a high-performing website, creating engaging content, and driving organic traffic that converts into sales, leading to sustained business growth in the competitive Forex education market.