Glenn Gabe and His Role in Today’s SEO Community
Disclaimer: this article is aimed at sharing one of the most famous SEO career stories. This is not intended to demonstrate any affiliation or relation of a described personality to NL Tech or any part of Natural Links and its affiliates. Glenn Gabe is a specialized author, marketer, entrepreneur, and blogger. His contributions to the SEO community directly reflect his extensive experience of more than 25 years in digital marketing. He has held leading positions in various reputable companies, developed strong SEO-related knowledge, and helped his customers boost their online visibility.
The following sections cover who Glenn Gabe is and his contribution to the SEO community.
- Specialization: Author, Entrepreneur, Marketer, and Blogger
- Website: Glenn Gabe
- Social: Twitter, Facebook, LinkedIn
Who Is Glenn Gabe?
Glenn Gabe has been working in digital marketing for more than 25 years. He has more recently been dedicating his time to helping various companies enhance their organic ranking on search engines.
Glenn is currently an SEO consultant at G-Squared Interactive, aiding his customers in a broad range of SEO-related areas, including audits, training, and many more. He has worked in numerous industries, including finance, e-commerce, publishing, real estate, and even the military. His passion for the web debuted at an early stage. After graduating from college, he was one of the few lucky participants in a presentation at the IBM conference center. It was conducted by a marketing professional regarding the best-performing retail companies in the US. Although many participants left the room, Glenn was attracted.
He knew back then that the Internet would turn into a decisive force for the marketing and advertising industries, so he wanted to be a part of the change as soon as possible.
Career
For almost a decade, Glenn worked for the Perrier Group of America, now known as Nestle Waters. He focused on creating and improving websites, and applications. He also worked more as new technologies appeared on the market, such as PHP, Flash, SQL, and others. He contributed to several Nestle Waters divisions’ well-being, especially those whose performance was staggering.
In 2001, Glenn Gabe established G-Squared Interactive LLC, a firm aimed at helping other businesses take advantage of state-of-the-art technologies for marketing and advertising purposes. He developed an e-marketing platform, known as Heighten Marketing Technology, focusing on teaching customers to use a flash video application to boost their revenues. It also tracked critical activities in a .NET back-end.
As a result, Heighten proved a success for different verticals. They included video production services, online auctions, health, fitness, etc. As his company’s list of customers continued to grow considerably due to the increasing popularity of the Internet, he was required to provide services beyond video-based marketing. The new demands turned his focus to areas such as SEO, Social Media Marketing, and others. In addition, he started to include web analytics packages in his work.
About Glenn Gabe’s Blogging Career
Glenn Gabe is a passionate blogger. He is the talented writer behind G-Squared Interactive’s blog, the Internet Marketing Driver, which discusses SEO strategy’s latest practices. He explores a broad array of relevant topics for website owners who want to increase their traffic. For instance, he discusses Google Search Console rankings, the SERP feature, image migrations, and the complexity of broad core algorithm updates, among others.
He is also working at Search Engine Land, where he explores various subjects regarding advanced SEO. Previously, Glenn worked as a columnist for Search Engine Watch and Search Engine Journal.
Contribution to the SEO Community
Glenn started his SEO-based work early in his career. He worked for Yellowbook, a website with almost 20 million web pages that was based in Philadelphia. He was in charge of all their SEO-related operations. He was the Vice President and Director of Search Strategy at McCann Relationship Marketing Worldwide, a global agency headquartered in New York City. In addition, he held several key leadership positions for the US Army and Lunesta, among others.
Moreover, he helped craft search capabilities at a global level, as McCann Relationship Marketing was working in more than 30 countries worldwide. Finally, Glenn offers SEO training via a course he developed. This covers a wide range of highly relevant topics, as it was designed to provide precious help to business owners, designers, marketing professionals, and developers.
The course helps various professionals develop a solid understanding of SEO, and enhance traffic. It also boosts the visibility of their products and services in search engine results. His “Last Year in Search” presentation covers the last 12 months of changes in the Search industry. It’s always updated with the hottest trends, helping site owners stay up to speed on the latest Google changes.
There is an abundance of information that tackles the latest changes, how these could impact companies, and how they affect the bottom line.
Other Useful Resources
Glenn has developed numerous resources for the SEO community. Some examples include:
- The article helps to improve Web Story tracking and analyze user progress through the story; this leads to a better understanding of user engagement, finally leading to improved traffic
- The case study discusses the problem caused by handling robots.txt files by both protocol and subdomain, which can result in conflicting crawling instructions
- One more useful article that explains why mobile organic search traffic remained strong in comparison to desktop
- The content piece that approaches the discrepancies between impressions and positions in Google Search Console
- The article that approaches the differences in performance when comparing desktop to mobile
- The article discusses how long site owners can wait until images lose signals after flawed URL migration; too much elapsed time results in the fact that the URLs have to build up rankings just like new ones for web search
Conclusion
Glenn Gabe has made a substantial contribution to the SEO community. Apart from his interest in the web, which debuted more than 25 years ago, he has employed a unique mindset to address his clients’ needs. He associates specialized skills with marketing and sales expertise to handle all of his projects with a professional attitude.
This article highlights and provides an in-depth look into the life and career of Dr. Marie Haynes, as she has made significant contributions to the world of SEO. Marie is a leader and entrepreneur in the SEO world who helps new websites engage to their utmost capacity and potential. Marie has played a vital role in establishing the idea that SEO can be a stable and relevant career path. Before we take a deeper look into Marie’s personality, let’s take a quick look at her profile.
- Specialization: Author, Entrepreneur, Marketer, and Blogger
- Website: Marie Haynes
- Social: Twitter, LinkedIn, YouTube
Who Is Dr. Marie Haynes?
Dr. Marie Haynes is an author, businesswoman, blogger, and accomplished Search Engine Optimization practitioner. Marie is the grandmaster of SEO and is recognized for tackling Google’s Penguin algorithm. She holds extensive knowledge in site traffic management and site engagement.
As an entrepreneur, she is the founder of Marie Haynes Consulting, helping businesses improve their online presence and ranking on search engines. Dr. Haynes also regularly updates her followers on Twitter with the latest information and general advice on SEO and digital marketing.
Dr. Marie Haynes’s Blogging Career
Before becoming a leader in the SEO industry, Marie earned a medical degree from the University of Guelph. Marie discovered the SEO community in 2008 while gearing up for the launch of her website. Marie soon became curious as to why her site was getting less traffic than its competitors.
Out of sheer interest, she figured out Google’s Penguin algorithm, becoming one of the very few to do so. Suddenly, Marie witnessed her website visitor count magnify from 100 to a massive 12,000 in less than a day, owing solely to her research surrounding algorithms.
Marie decided to apportion the information she had learned by providing advice, interviews, and articles to help other site owners rank on search engines, manage traffic, and break the algorithm. With time, the demand for her services and expertise grew as more and more people wanted Marie to help them rank on search engines and optimize their websites.
Eventually, Marie established her own company by the name of Marie Haynes Consulting, Inc. Marie hired and trained a team of experts to help her tackle the considerable demand for SEO services.
In addition to being an entrepreneur, she has written numerous articles for Search Engine Watch and Search Engine Land about Google algorithms. Dr. Haynes has been featured in Forbes, as well as other top business magazines.
Books and Podcasts
She authored an informative book, Unnatural Links: The Complete Guide to Recovery, which provides information on unnatural penalty links and link evaluation to improve site traffic.
Due to her significant list of achievements and broad mastery of SEO, Marie is a frequent honorable guest at conventions like Pubcon and SMX. She has used her established position in the SEO community to further her career. She expanded her reach on several platforms accessible to a wider range of people and not just those present in the SEO community.
In addition to her book, Dr. Haynes has also published case-study-backed SEO data in her Google’s Quality Raters’ Guidelines and Medical Consensus whitepaper. Her research is in-depth and highly informative, containing tips for establishing and improving Google’s trust in medical-based websites. In addition to her work as an author and consultant, Marie also hosts her very own podcast that provides updates on current affairs in the search engine community and offers personal input, opinions, and valuable information on improving website quality. She hosts this podcast alongside individuals who play essential roles in her field of work, such as John Mueller from Google.
What Is Her Contribution to the SEO Industry?
Dr. Marie Haynes has been a regular contributor to the SEO community by keeping it updated on any developments in search engine optimization. She has also created a list of changes that affect traffic to websites, which significantly helps both established and new websites keep track of and increase their audience engagement.
This list holds excellent value, as it engages websites to show up on search engines more frequently and puts sites on the internet “map.” Alongside these efforts, Marie has also created a full guide on E-A-T (Expertise, Authoritativeness, and Trustworthiness) and SEO.
This concept is explained in great depth with informative quotas in Google’s Quality Raters’ Guidelines. Dr. Marie Haynes frequently describes how the E-A-T concept holds critical importance in ensuring a site’s success, both locally and professionally, as it provides more visitor interaction, as well as a front for Google to intercept in terms of website quality.
Dr. Haynes places a fair amount of importance and trust in it.
Dr. Marie Haynes: Useful Articles, Interviews, Videos, and Podcasts
As Dr. Marie Haynes holds great value in the SEO community, she has a robust online presence that contributes to her beliefs and opinions, which can help a website turn successful within days.
A few particularly poignant articles and interviews are:
1. Her SNYCU podcast with John Mueller
4. Her interview with Search Engine Watch on the E-A-T concept
5. Her interview on YouTube by SEMrushLive called 60 Minutes with Marie Haynes
Conclusion
Dr. Marie Haynes’s contribution to the SEO industry is laudable. She is an expert in her field and has managed to do what many others have failed to accomplish. Marie plays an important role in helping website owners overcome any SEO challenges.
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