Case Study: SERM Services for Esports Tournament Platform

Last updated in May 2024

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Natural Links Case Study: SERM Services for Esports Tournament Platform

3 months

It took 3 months to receive results from investment into SERM activity

4% to 11%

Conversion rate boost from 4% to 11%

Background Information

This case study discusses a confidential brand within the esports industry, dedicated to enhancing engagement through the provision of turn-key solutions for esports competitions. The brand’s services help esports marketing agencies, sports organizations, and brands engage gamers via online tournaments, making it a pivotal player in the esports community.

Key Challenge

The primary challenges faced by the brand included establishing trust and credibility within the esports community and drawing attention to a new product through strategic SERM (Search Engine Reputation Management) posts.

Primary Goals For The Client

Increase visibility and draw attention to the brand’s new product via SERM posts.

Build and enhance the trust and credibility of the brand within the esports market.

Strategy and Implementation

Initial Analysis

To kickstart the campaign, the team identified and selected thematic websites known for their influence within the esports community. This targeted approach was designed to maximize impact and reach the most relevant audience.

On-page SEO

SEO-optimized texts were crafted to ensure maximum visibility and impact of the posts on selected niche sites, including popular forums and Q&A platforms like Reddit and Quora.

Content Strategy

The content strategy was focused on creating engaging and informative PR posts and press releases that highlight the brand’s unique value proposition and its new offerings within the esports domain.

Link Building

Over 3 months: 300 SERM posts were placed on well-regarded, truthful resources within the esports community. 20 press releases were distributed, further solidifying the brand’s presence and credibility.

Technical SEO

Alongside content-driven strategies, technical optimizations were also made to enhance the SERM efforts, ensuring the content’s maximum online reach and engagement.

Tools and Software Used

The campaign utilized advanced SEO tools and software for content management, performance tracking, and engagement analysis to continually adapt and refine strategies based on real-time data. Google Analytics, Moz, Microsoft Clarity, and Ahrefs were among the tools used.

Conclusion

Summary of Achievements

The strategic use of SERM posts and press releases successfully addressed the initial challenges, significantly enhancing the brand’s credibility and drawing attention to its new product in the competitive esports market.

The brand plans to continue leveraging targeted content strategies to sustain the momentum of trust and engagement, exploring new platforms and innovative content approaches.

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Results

The SERM activities significantly boosted brand visibility in targeted esports communities, as evidenced by qualitative feedback from community members and quantitative engagement metrics.

In total, we achieved an increase in traffic from the search for branded queries almost from 0 to 1500 hits per month. This result is impressive as for SaaS product.
It took 3 months to receive results from investment into SERM activity.
Referral traffic appeared as an additional bonus

There was a remarkable improvement in conversion rates, jumping from 4% to 11% as a result of the targeted SERM efforts. This not only shows a significant increase in engaged users but also a higher rate of conversion to actual product users.

Feedback

The marketing director noted, “The strategic SERM activities were crucial in positioning our new product effectively within the esports community, leading to an unprecedented uplift in our engagement metrics.”

Client Testimonials

Sofiia Yanul (Industry: Digital Marketing) (Services: Link Building)

NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the “authority” of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.

NDA (Industry: iGaming) (Services: Link Building & Content Writing)

Thanks to NaturalLinks’ efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we’ve achieved good results and strengthened the site’s position through link building, among other things.

NDA (Industry: Advertising & Marketing) (Services: Link Building Solutions )

We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages

NDA (Industry: Automation Software) (Services: Backlinking)

I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.

Valeriia Zapolska (Industry: NDA) (Services: SEO, Link-Building)

Collaborating with Naturallinks.net has been a seamless and rewarding experience. They excel in delivering work efficiently and punctually, surpassing expectations with their dedication to excellence. Their meticulous approach and professionalism make them an invaluable partner. I highly recommend Naturallinks.net for their outstanding service quality.

Artem (Industry: NDA) (Services: Link-Building)

NaturalLinks’ link-building campaign increased our domain authority from 55 to 63 within two years, driving a 20% uptick in web traffic and enhancing our site’s credibility.

Anastasiia (Industry: NDA) (Services: Link-Building)

I’ve been collaborating with this link placement agency for some time now, focusing primarily on crowd and outreach efforts. I must say, the feedback from the crowd has consistently been overwhelmingly positive. The team at this agency exhibits exceptional quality in their work, showing not only a deep understanding of link placement strategies but also an unwavering commitment to meeting the needs of their clients.

Alexandern(Industry: NDA) (Services: Backlinks, Crowd-Marketing)

I have been working with Natural Links for over 2 years now. During this time, I was given more than 10,000 links. The prices are affordable, and the service is top-notch. I can confidently recommend this company as a reliable partner.

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Natural Links Case Study: All-in-one SEO Services for Osome

40x

Organic traffic growth – now there’s 40K+ unique visitors per month

conversion rate growth from organic visitors from 5.14 % to 10.84 %

Introduction

Background Information:

OSOME.com is a SaaS company that offers online management of clients’ accounting, secretary, and incorporation services. Founded in 2017, OSOME.com began gaining significant market traction and dynamics starting in March 2019.

By August 2019, the Client’s team has partnered with Fintech Booster, with the goal of enhancing their online presence and improving their marketing effectiveness. At the start of this collaboration, OSOME.com had below 1000 unique users per month.

Main Goals & Challenges

Increase User Traffic: Boost the number of unique users per month.

Enhance Online Visibility: Improve the site’s visibility for key services and solutions. The main focus was on EU countries.

Boost Conversions: Increase conversion rates through improved user experience and SEO efforts.

Handle PR activities to boost online presence and gain a reputation of promising financial startup. This should also influence both business results and relations with potental investors and partners accordingly.

Grow the number of backlinks organically for the main website as well as expand the Market Reach: Localize content to target specific geographic regions without losing traffic or optimization benefits.

Stay Competitive: Continuously monitor competitors and industry trends to stay ahead in the market.

Strategy and Implementation: What was done for the client, step by step

Diversified Website Pages: We created dedicated pages for each of OSOME.com’s main solutions and services. This allowed us to identify which pages ranked best and had the highest conversion rates.

Content Development: Launched a blog and built a pipeline for consistent article posting. This effort laid the foundation for increasing the site’s visibility and attracting organic traffic.

On-Site SEO: Implemented core on-site SEO optimizations, including meta tags, keyword optimization, internal linking, and content enhancements. Established a pipeline for ongoing crowd marketing, guest posting, Search Engine Reputation Management (SERM), and public relations (PR) activities to build authority and backlinks.

Page Speed Improvements: Focused on improving the website’s loading speed. This initiative resulted in a 15% increase in conversions, confirming our hypothesis that faster page speeds enhance user experience and drive higher conversion rates.

Localization: Localized website pages and articles to target specific geographic regions, ensuring that traffic, optimization, and link equity were maintained.

Competitive Analysis: Conducted constant monitoring of competitors’ statistics, trends, and keywords. Used insights from this analysis to improve content strategy and stay ahead in the market.

Results

What The Client Has Got While Working With NaturalLinks

40x organic traffic growth – now there’s 40K+ unique visitors per month
Organic traffic has become one of the factors for revenue growth – the startup got profitable in 2020 already
Our SEO and content strategies led to a significant increase in organic traffic. OSOME.com experienced a dramatic growth in unique users per month, rising from below 1000 to over 5000 within six months.
By diversifying website pages and enhancing content, we achieved top rankings for several key phrases related to accounting, secretary, and incorporation services. These improvements boosted the company’s visibility in search engine results.

2x conversion rate growth from organic visitors from 5.14 % to 10.84 %
The company has achieved international traction, recognition and trust which has become one of the arguments a an investment round. The company successfully finished its raise from AltaIR and XA Network.
The focus on page speed improvements contributed to a 15% increase in conversion rates. Enhanced user experience and faster load times played a crucial role in converting visitors into clients.

Beginner's Guide to Link-Building in iGaming

— Working with NaturalLinks has been transformative for our business. The comprehensive SEO strategies and continuous content efforts significantly increased our online visibility and user engagement. The results boosted our KPIs for organic traffic.

Marketing Director of the Client’s Company

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