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View all marketsorganic traffic increased fourfold, growing from 15,000 to 60,000 monthly visitors.
the platform expanded search visibility across several European regions.
The project began in July 2023 for a crypto casino operating across several European markets. The platform had already been active for several years and offered a wide range of slot games and cryptocurrency payment options.
Despite having a solid domain history and some naturally acquired backlinks, the website struggled to compete with large crypto gambling platforms dominating search results.
The main issue was the lack of a structured SEO strategy. Many pages had duplicate content, internal linking was weak, and the site architecture made it difficult for search engines to properly crawl and index the content.
A dedicated SEO team was assigned to the project, including a team lead, SEO specialists, and an outreach expert. Their objective was to restructure the website, expand keyword coverage, and strengthen the platform’s authority across multiple European markets.
Increase Organic Traffic
Attract more users searching for crypto casino platforms through organic search.
Improve Website Structure
Ensure the website architecture and internal linking allow search engines to efficiently crawl and index all important pages.
Expand Search Visibility
Increase rankings and search presence across multiple European markets.
Technical Website Audit
A comprehensive technical audit identified critical issues including broken links, duplicate content, crawl errors, and weak internal linking.
Market and Competitor Analysis
Competitor research helped identify high-performing crypto casino platforms and their SEO strategies across European markets.
Keyword Research and Clustering
A large semantic core was built, focusing on low and medium-frequency keywords for different geographic regions.
Content Strategy Development
Duplicate content was removed and rewritten. New page concepts were introduced based on keyword clusters and regional search demand.
Site Architecture Optimization
A new site structure was implemented, introducing additional page types based on game categories, geolocation, and keyword groups.
Technical SEO Improvements
Multiple technical fixes were implemented including redirect corrections, sitemap implementation, and improved indexing setup.
Speed and UX Optimization
The navigation system, menu, filters, and internal search were redesigned to improve user experience and content accessibility.
Link Building Campaign
A large-scale link-building campaign was launched including guest posts in multiple languages, niche edits, and community links from gambling-related platforms.
The SEO campaign significantly improved the platform’s organic visibility across European markets. Technical issues were resolved, the website structure was redesigned, and new content opportunities were introduced.
At the same time, the backlink profile expanded through targeted outreach and multilingual link-building efforts.
Together, these improvements helped the crypto casino strengthen its authority in the competitive iGaming niche and attract a significantly larger audience through organic search.
Contact us and let’s build a strategy that puts your brand ahead.
Read more reviews on Clutch and Trustpilot
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the "authority" of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Thanks to NaturalLinks' efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we've achieved good results and strengthened the site's position through link building, among other things.
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
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SEO Services
Brand Protection & Reputation Management
Link Building Services
Choose your niche and get a better idea of what you can expect from working with us
View all markets
