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View all marketsAI-powered SERP features captured (Featured Snippets, PAA boxes, SGE citations)
until first stable brand mentions appeared in generative responses across Google and ChatGPT
An international iGaming operator in Tier-1 markets (UK, Canada, Germany) faced a growing visibility gap in AI-powered search. While the brand ranked well in traditional organic search, generative AI tools like Google SGE, Bing Chat, and ChatGPT were citing competitors in answer blocks for key “best/how-to” queries.
The client needed a solution to capture brand authority in AI search and ensure that potential players encountered the brand when asking high-intent informational questions.
AI Visibility
Secure consistent brand and product mentions in generative AI search engines: Google SGE, Bing Chat, and ChatGPT.
Authority Signals
Build a content foundation that LLM models recognize as an authoritative source within the iGaming vertical.
Answer Capture
Own informational answer blocks for high-volume "best/how to choose/what is" queries in the iGaming niche.
AEO Audit & Gap Analysis
We conducted a comprehensive audit mapping what questions users ask AI-powered search engines about online casino and sports betting topics and whose sources were being cited in the answers. We identified 214 question clusters where the client had zero presence in PAA boxes or SGE-generated responses.
Entity & Knowledge Graph Optimization
We worked to establish the brand as a recognized entity within Google's semantic graph: structured and verified third-party Wikipedia presence, implemented Schema.org markup (Organization, FAQPage, BreadcrumbList, Review), and ensured full consistency of brand attributes across Wikidata.
Conversational Content Architecture
We built a new content layer - an "Answer Hub" on a subdomain comprising 180+ pages structured around specific question-intent clusters (What / How / Which / Is). Each page was engineered to deliver a direct, concise answer within the first 40–60 words, a critical factor for AI snippet capture.
Authoritative Source Building (GEO)
To ensure LLM models "knew" the brand, we placed expert content under verified real-author profiles on authoritative iGaming publications (DR 70+). A total of 43 placements featured the brand in the context of expert answers to common player questions - the format that generative models pull from when constructing responses.
Structured Data & Indexation
Implemented speakable Schema, FAQPage, and HowTo markup across priority pages. Configured IndexNow for near-instant indexation of new content.
Within five months, the brand became a reliable source for 89 priority informational iGaming queries in AI search. Across Google SGE, Bing Chat, and ChatGPT, answer block captures reached 347 features, up from zero, and the Answer Hub’s organic traffic grew 218%. AI-driven sessions delivered registrations with a conversion rate 31% above site average.
By month four, the brand was appearing in competitive “best casino” queries, establishing a solid presence in generative search across key markets.
Contact us and let’s build a strategy that puts your brand ahead.
Read more reviews on Clutch and Trustpilot
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the "authority" of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Thanks to NaturalLinks' efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we've achieved good results and strengthened the site's position through link building, among other things.
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
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SEO Services
Brand Protection & Reputation Management
Link Building Services
Choose your niche and get a better idea of what you can expect from working with us
View all markets
