Brand Protection & Reputation Management
Link Building
Choose your niche and get a better idea of what you can expect from working with us
View all marketsUnique referring domains with the links to the clients website appeared as a result of all our work in the index of Google search engine
After 8 months, most keywords started ranking and driving traffic. In competitive iGaming niche, even low-frequency queries are valuable.
This case study delves into an iGaming brand, under NDA, that operates in the online gambling sector, offering sports betting and casino games globally, with a strategic emphasis on expanding into the North American market.
The brand faced challenges in a highly competitive niche, where even low-frequency keywords are of significant value. The primary hurdles included enhancing search engine visibility for low-frequency key queries related to online casino games and expanding the backlink profile to build domain authority.
Improve Search Visibility
Strengthen SERP positions for low-frequency, brand-related casino queries to secure stable organic presence.
Enhance Domain Authority
Grow the backlink profile with high-quality, crowd-sourced links to boost trust and overall ranking potential.
Increase Qualified Organic Traffic
Attract more relevant users by improving topical relevance and authority across priority pages.
Initial Analysis
The SEO team expanded the customer’s technical specifications to include additional low-frequency semantics for the anchor list, ensuring a more robust targeting of niche-specific queries.
On-page SEO
Adjustments were made to the website’s content to better align with the identified low-frequency keywords, optimizing both visibility and relevance in search results.
Content Strategy
The strategy involved crafting content that resonated with the target demographic in the North American market, focusing on the distinct aspects of online casino games and sports betting.
Link Building
Over 6 months, 1200 crowd-sourced links were strategically placed on platforms meeting specific criteria: a Domain Rating (DR) over 50 and minimum monthly organic traffic of 5,000, primarily from the USA and Canada. The campaign saw 25 posts either rejected by moderators or withdrawn by the client, which were promptly replaced, ensuring the continuity and integrity of the link-building efforts.
Technical SEO
The technical aspects of SEO were meticulously managed to support the content and link-building strategies, ensuring optimal site performance and indexation.
Tools and Software Used
Tools like Ahrefs were essential for selecting platforms, tracking domain ratings, analyzing organic traffic, and monitoring the growth of backlinks and keyword rankings.
The SEO campaign successfully met its objectives by securing high rankings for valuable keywords and significantly expanding the backlink profile, directly impacting the brand’s visibility and engagement in its target market.
Post implementation of the SEO strategies, the brand witnessed substantial traffic growth, especially from low-frequency keywords, crucial for its niche in iGaming.
There was a significant expansion in the backlink profile, with 1098 unique referring domains linking to the client's website, all indexed in Google's search engine, marking a robust enhancement in domain authority.
The brand aims to continue refining its SEO strategies, exploring new keywords, and further enhancing its backlink profile to maintain and improve its competitive edge.
A high-ranking executive from the iGaming brand expressed satisfaction, stating, “The strategic focus on low-frequency keywords and high-quality backlinks significantly positioned us better in the competitive North American market.”
Contact us and let’s build a strategy that puts your brand ahead.
Read more reviews on Clutch and Trustpilot
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the "authority" of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Thanks to NaturalLinks' efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we've achieved good results and strengthened the site's position through link building, among other things.
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
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Brand Protection & Reputation Management
Link Building
Choose your niche and get a better idea of what you can expect from working with us
View all markets
