SERMCrowd MarketingLink BuildingHealth & Wellness

Natural Links Case Study: Crowd Marketing, Link-Building & SERM for a Nutrition Brand

25%

Brand-related queries grew by 25% over the campaign period.

15k to 36k

Organic traffic increased from 15k to 36k monthly unique visitors in one year.

Case Study: Crowd Marketing, Link-Building & SERM Services for a Nutrition Brand

Client Overview

The nutrition supplement company (under NDA) has a goal to find innovative solutions to some of the most complex problems facing the nutrition, health, and food markets. The company delivers top-quality customized ingredient systems and products for its customers, operating in the North America and EMEA markets.

They started working with Natural Links in May 2021, having around 15k unique website visitors per month. Initially, the company faced challenges including low brand awareness, underwhelming organic traffic, and a limited backlink profile, which affected its domain trust in highly competitive markets.

Primary Goals 

01

Grow Domain Trust

Diversify and expand the backlink profile to strengthen overall authority.

02

Increase Brand Awareness

Improve visibility across target audiences and key market segments.

03

Boost Organic Traffic

Scale monthly unique visitors from 15,000 to 30,000 and beyond.

04

Improve Conversion Rates

Lift the website’s conversion rate by at least 2% through better UX and intent alignment.

05

Strengthen Market Position

Monitor competitors and adjust the SEO strategy to stay ahead in high-competition segments.

Strategy and Implementation: What was done for the client
step-by-step

01

Initial Analysis

The team at Natural Links conducted detailed niche and competitor audits to determine the optimal number and type of links needed for steady growth. This foundational work guided the subsequent SEO strategy tailored specifically for the nutrition supplement sector.

02

On-page SEO

Meta tags and site structure were optimized to target relevant keywords better, enhancing the site’s visibility and search engine compatibility.

03

Content Strategy

The content strategy was revamped to include engaging blog posts, guides, and infographics, directly addressing the interests and needs of the target demographic in the health and nutrition markets.

04

Link Building

Over the year, the link-building strategy involved: 21,600 crowd marketing links and 480 SERM posts to enhance domain trust. 1200 unique referring domains were added to the backlink profile, including 350 guest posts and 850 crowd-marketing links, significantly raising the domain’s authority and trust.

05

Technical SEO

Technical improvements were implemented to boost site speed, ensure mobile optimization, and rectify crawl errors, enhancing overall site performance.

06

Tools and Software Used

SEMrush, Ahrefs, and Google Analytics were integral tools used for SEO analysis, content management, and performance tracking.

What the client got while working
with Natural Links

Results:

Results:

  • Brand queries saw a 25% increase, reflecting improved brand awareness and enhanced SERP positions for targeted keywords
  • The website's conversion rate goals were met, with an increase of 2%, directly contributing to higher sales and customer engagement.
  • The backlink profile strengthened with a consistent flow of high-authority links, increasing domain trust and improving overall ranking stability.
  • Organic visibility across core service pages improved significantly, with multiple targets entering the top-10 and stabilizing in high-intent positions.

Client Testimonials

Read more reviews on Clutch and Trustpilot

NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the "authority" of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.

Sofiia Yanul

Services: Link Building Industry: Digital Marketing

I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.

NDA

Services: Backlinking Industry: Automation Software

Thanks to NaturalLinks' efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we've achieved good results and strengthened the site's position through link building, among other things.

NDA

Services: Link Building & Content Writing Industry: iGaming

We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages

NDA

Services: Link Building Solutions Industry: Advertising & Marketing

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