Full-cycle SEOSEO AuditSERMLink BuildingiGaming

Natural Links Case Study:
SEO Services for iGaming Brand

100K

Growth from 1K to over 100K monthly visitors in 1.5 years

3x

Increase in user retention rate by 3 times over the same period

Case Study: SEO Services for iGaming Brand

Client Overview

This betting brand (under NDA) is working with Natural Links since 2020. They started growing the backlink profile in January 2020. They have decided to promote their live score resource with outreach articles, forum mentions, and on-page improvements. These directions of cooperation also required separate, detailed strategies.

Main Goals & Challenges

01

Build Organic Traffic into a Revenue Channel

Key competitors have already launched organic traffic for leads and conversions. The Client wanted to turn this channel into a revenue-generating one, but lacked a step-by-step plan.

02

Improve Platform Conversions Quickly

The сlient’s platform had inconsistent conversions. The main goal was to increase conversion rates within a relatively short timeframe.

03

Boost Customer Retention

The brand faced high churn and low engagement from new customers. The goal was to increase retention in the upcoming quarter.

Strategy and Implementation: What was done for the client
step-by-step

01

SEO Audit & On-Page Optimization

To evaluate the current condition of the brand’s website and content, a detailed SEO audit with technical requirements for developers was performed. On-page optimization improved time on site, increased customer retention, and significantly lowered bounce rate.

02

Page Speed Improvements

We optimized website speed to enhance user experience and conversions. This led to a confirmed +15% boost in conversions.

03

Website Structure & Internal Linking

Diversified website pages with a clear site map and implemented an internal linking strategy covering all pages for better navigation and SEO performance.

04

Long-Term Link-Building Strategy

Developed a balanced, long-term strategy combining outreach and crowd links to strengthen organic traffic growth.

05

Continuous Outreach & SERM Activities

Established a pipeline for ongoing guest posting, outreach, and SERM activities, further reinforcing the organic traffic channel.

What the client got while working
with Natural Links

Results:

Results:

  • Growth from 1K visitors per month to over 100K per month in 1.5 years.
  • Steady growth curve with minimal impact from major Google updates.
  • Retention rate increased threefold during the campaign period.
  • Monthly revenue from organic visitors grew tenfold, transferred to the commercial brand from the live score resource.

Client Testimonials

Read more reviews on Clutch and Trustpilot

NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the "authority" of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.

Sofiia Yanul

Services: Link Building Industry: Digital Marketing

I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.

NDA

Services: Backlinking Industry: Automation Software

Thanks to NaturalLinks' efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we've achieved good results and strengthened the site's position through link building, among other things.

NDA

Services: Link Building & Content Writing Industry: iGaming

We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages

NDA

Services: Link Building Solutions Industry: Advertising & Marketing

Interested in the

same results for

your business?

<h3>Interested in the</h3><h3>same results <strong>for </strong></h3><h3><strong>your business?</strong></h3>

Get in touch with our experts. Our team of SEO

professionals is here to help you!

Ready to boost your visibility?

Drop your details - we will come back with a plan.

Blog

From 800 to 3.8k Organic Traffic for Crypto Analytical Blog in 11 months
SEO Case
1 year ago

From 800 to 3.8k Organic Traffic for Crypto Analytical Blog in 11 months

Example of Natural Links complex SEO services in Crypto niche. Niche: Crypto Geo: Latin America (Chile) Target Language: ESP, ENG...

Read now
X4 Organic Traffic for Trading Platform in Sweden
SEO Case
1 year ago

X4 Organic Traffic for Trading Platform in Sweden

Full-cycle SEO case studies provided by Natural Links for the Trading industry. Niche: Trading Geo: Sweden Target Language: ENG Domain...

Read now
X7 Increase in Organic Traffic for Crypto Exchange
SEO Case
1 year ago

X7 Increase in Organic Traffic for Crypto Exchange

Example of Natural Links complex SEO services in Crypto niche Niche: Crypto Geo: France Target Language: ENG & FR Domain...

Read now
Link copied to clipboard