Brand Protection & Reputation Management
Link Building
Choose your niche and get a better idea of what you can expect from working with us
View all marketsAchieved x4 organic traffic growth in high-competitive niche
Keyword positions steadily improved from TOP 100 to TOP 10 in Google
PureKana is a well-known and trusted provider of high-quality, affordable wellness products made from hemp-derived CBD. Based in Scottsdale, Arizona, PureKana offers a diverse range of hemp CBD products, including capsules, beverage enhancers, topical salves, edibles, vape devices, and even treats for pets.
In early November 2021, PureKana approached Natural Links after experiencing a significant drop in traffic and a prolonged plateau in their website’s performance.
Increase Traffic & Conversion Rates
Grow the volume of Google search traffic by 3x in the target geographies. Boost conversion rates from organic traffic by at least 3x.
Expand Referring Domains
Grow the number of high-quality referring domains pointing to the main website.
Enhance Brand Authority
Increase brand awareness, strengthen online reputation, and run PR activities to gain authority in the CBD niche.
Initial Analysis
No decisions should take place without data. So we have performed the initial SEO audit to collect and prioritize technical SEO issues, and content gaps as well as evaluate the quality and quantity of backlinks for the сlient’s website.
Identify Growth Points
We pinpointed key areas for organic traffic growth and developed a comprehensive strategy aligned with the client’s urgency and budget constraints.
Address Core Google Update Issues
The critical issues hampering organic growth were related to Google’s Core Update focusing on E-A-T (Expertise, Authoritativeness, and Trustworthiness). We implemented optimization recommendations in line with Google’s technical manual, ensuring website parameters met E-A-T standards.
Keyword Optimization
For key traffic-generating pages (main, catalog, landing pages), we identified wide clusters of search request keywords and naturally incorporated them into existing content.
Project Optimization Implementation
We developed and implemented recommendations on project optimization in line with the official Google technical manual evaluating website parameters following E-A-T.
Link-Building Strategy
We developed a multifaceted link-building strategy, including guest post articles, crowd (forum) links, and Private Blog Networks (PBNs). The focus was on promoting commercial keywords to boost traffic volume and conversion rates.
Tools and Software Used
To achieve the results we expected for PureKana, we used a classical set of tools including Moz, Ahrefs, SEMRush, Google Analytics, and various other content-generating and optimizing tools. To define whether they were effective, let’s look at the results below.
Read more reviews on Clutch and Trustpilot
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the "authority" of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Thanks to NaturalLinks' efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we've achieved good results and strengthened the site's position through link building, among other things.
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
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Brand Protection & Reputation Management
Link Building
Choose your niche and get a better idea of what you can expect from working with us
View all markets
