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View all marketssignups from organic search over 3 months of the project
first deposits per month driven by organic search traffic
This case study covers a satellite project built around a crash game targeting Brazilian casino audiences, under NDA. The objective was not broad organic growth but precise, conversion-focused visibility - getting the right pages in front of users actively searching for crash game content in Brazil and turning that traffic into measurable player registrations and first deposits.
Crash games occupy a specific and fast-growing niche within the Brazilian iGaming market. The query is distinct from general casino searches, with a concentrated set of game-specific and brand-adjacent terms that carry high commercial intent. Ranking for these queries required native content that matched local search behavior and a link-building strategy capable of establishing authority in a short three-month window.
Achieve Top Search Positions for Crash Game Queries
Rank the satellite in top-10 positions for game-specific and related keywords targeting Brazilian users actively searching for crash game content.
Drive Qualified Registrations from Organic Search
Convert improved search visibility into measurable player signups, targeting users at the point of highest intent in the crash game discovery and evaluation journey.
Generate Consistent First Deposit Volume
Move beyond registration counts and deliver first deposits as the primary conversion metric, demonstrating that organic traffic quality matched commercial expectations.
Satellite Setup & Launch
We built and launched a dedicated satellite focused on crash game queries in Brazil. We defined page structure, mapped conversion paths, and set up the domain to support fast indexing and ranking from the start.
Game-Specific Keyword Targeting
We mapped the full query landscape around crash games in Brazil covering branded game terms, gameplay-related informational queries, and high-intent searches from users evaluating where to play. Keywords were prioritized by conversion proximity, focusing the content and link strategy on terms most likely to deliver players at registration rather than casual browsers.
Native Content Production
High-quality content was produced natively in Portuguese, written specifically for Brazilian crash game audiences. The content covered game mechanics, strategy guides, platform comparisons, and bonus content relevant to local players. Each piece was built to match the search intent of the target queries while establishing the credibility signals that support both rankings and conversion rates.
Multi-Layered Link Building
A three-type backlink strategy was implemented to build authority efficiently within the three-month timeline. The campaign combined editorial placements on relevant Brazilian iGaming and casino publications, niche directory and review platform links for category-level trust, and crowd marketing placements across Brazilian forums and communities for natural link diversity and engagement signals.
SERP Position Monitoring and Optimization
Keyword positions were tracked closely throughout the campaign. As rankings moved, on-page adjustments and additional link support were directed toward queries showing strong movement but not yet in top-10 positions, maximizing the number of terms contributing conversion-ready traffic within the project period.
The project generated +495 signups from organic search within 3 months and delivered 173 first deposits per month, showing strong conversion from targeted crash game queries. 37 keywords reached top-10 positions, and the average SERP position improved to 9 across tracked terms.
Organic traffic grew by 275% over the project period, supported by focused keyword targeting and fast authority building. The satellite approach allowed us to capture high-intent traffic quickly and convert it into measurable player actions within a short timeframe.
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Read more reviews on Clutch and Trustpilot
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the "authority" of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Thanks to NaturalLinks' efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we've achieved good results and strengthened the site's position through link building, among other things.
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
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