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View all marketsincrease in branded mentions across AI-generated responses in target query categories over 6 months
to achieve consistent presence in generative search results for high-intent B2B payment queries
A European fintech provider specializing in business payment solutions, acquiring international transfers, and multi-currency accounts for SMB and enterprise clients, came to us with an increasingly urgent problem. Despite a strong product and solid traditional search rankings, the client's brand was not part of AI overview and answers from ChatGPT.
Competitors with more aggressive content strategies were being systematically cited by LLMs, while the client remained invisible in the channel that was quietly influencing purchase decisions.
LLM Citation Presence
Achieve consistent brand mentions in ChatGPT, Claude, and Google AI Overviews for high-intent B2B payment queries, including comparisons and service recommendations.
Thought Leadership
Establish the brand as an authoritative expert source in the B2B payments industry credible to both search algorithms and the LLM models trained on web data.
Funnel Impact
Drive growth in inbound leads from AI-assisted discovery channels, tracked via UTM parameters and "how did you hear about us" intake surveys.
LLM Visibility Baseline Audit
Before any execution, we ran systematic testing of 150+ B2B payment queries across ChatGPT (GPT-4), Perplexity, Claude, and Google AI Overviews. Results at baseline: the brand appeared in 7% of Perplexity responses and fewer than 3% of ChatGPT answers. Top-3 competitors were present in 40–65% of responses to the same queries.
Entity Authority Building
LLMs "know" companies through their footprint across authoritative web sources indexed prior to model training. We executed a structured publication program across high-authority fintech outlets (Forbes Fintech, Payments Dive, Finextra, The Paypers) - 28 pieces over 6 months, each featuring direct brand mentions in expert commentary contexts, under verified real-author bylines.
Comparison & "Best Of" Content
We produced 40+ pages of detailed comparison guides and “best payment solution” content for SMBs and enterprises, covering pricing, features, and use-case scenarios. Each page was structured around common questions and clear, scannable answers so generative models could extract and summarize them easily.
Schema & Structured Signals
Deployed FinancialProduct Schema, FAQPage, HowTo, and SoftwareApplication markup across product pages. Added speakable markup to key comparison and informational content.
Original Research as Citable Data
Commissioned and published two original research reports - "SMB Payment Trends 2025" and a "Cross-Border Payment Cost Index" with full public data. Original data is among the most reliable pathways to LLM citation: models are trained on unique data sources and tend to reference them when answering analytical questions.
Wikipedia & Wikidata Presence
Ensured accurate brand representation in Wikidata as a verified fintech entity, with structured attributes: headquarters, founding year, industry classification, notable products. This directly influences how LLMs identify, describe, and contextualize the company in generated responses.
Over 6 months, the brand’s mention rate in ChatGPT and Google AI Overviews across target B2B payment queries grew significantly. Traffic to comparison and “best of” pages increased 189%.
Survey data from inbound leads showed the share of respondents citing “ChatGPT / AI search” as their discovery channel grew from 4% to 19% over the campaign period.
The sales team reported a measurable improvement in lead quality: prospects arriving via AI-assisted channels came with a clearer understanding of the product and competitive positioning, reducing the average deal cycle by 22%.
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Read more reviews on Clutch and Trustpilot
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the "authority" of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Thanks to NaturalLinks' efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we've achieved good results and strengthened the site's position through link building, among other things.
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
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SEO Services
Brand Protection & Reputation Management
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Choose your niche and get a better idea of what you can expect from working with us
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