Brand Protection & Reputation Management
Link Building
Choose your niche and get a better idea of what you can expect from working with us
View all marketsFrom 0 to 10K monthly traffic growth from organic visitors in 1 year
3x conversion rate growth from organic visitors from 3.54% to 10.84%
The project came to us right at the moment when the market started heating up. The Client is a decentralized exchange - a DEX platform operating in fast-moving markets where demand for digital assets grows almost overnight. The specific details are under NDA, but the essence is clear: they needed not just more traffic, but traffic that converts.
When the next crypto “rally” kicked in, their team realized that the usual acquisition channels were no longer delivering the same results. It became obvious that the strategy had to shift, and the strongest, most predictable channel had to be strengthened.
We started working together in August 2020. The main challenge this DEX platform had at that moment was to make an organic traffic channel a main revenue-generating one. This meant the company had to launch a set of steps to improve its organic traffic and generate enough opportunities to convert such traffic into revenue. Before talking to the NaturalLinks team, they struggled to convert organic traffic compared to the similar platforms of their competitors.
Build Revenue from Organic Search
Turn organic traffic into a stable revenue-generating channel and strengthen search presence across EU and LATAM markets.
Improve Organic Conversion Rates
Increase conversion rates from organic users and close the gap with competing platforms that convert more efficiently.
Reach TOP-5 Keyword Rankings
Achieve TOP-5 positions for the core keyword pool and secure strong long-term visibility in competitive SERPs.
Initial Analysis
The initial stage involved a comprehensive audit of the content and SEO health of the DEX blockchain platform. During this analysis we identified underrepresented topics, high-potential keywords aligned with user intent, issues with meta tags, inefficient keyword usage and the lack of proper localization across target markets. These findings shaped the foundation for the next steps.
Strategic Focus Definition
To address the issues revealed during the audit we outlined two core work directions. The primary focus included enhanced content creation, SEO improvements on landing pages and extensive localization. The secondary focus included building a long-term engagement pipeline, implementing crowd-marketing activities and developing a structured SERM process to strengthen the platform’s reputation in search.
On-page & Technical SEO Implementation
After completing the initial audit we switched to the implementation phase. The work included refining meta titles and descriptions to improve relevance, optimizing content to strengthen keyword signals, improving page speed to support user experience and localizing the website into ten additional languages to expand international reach.
Post-initial Website Improvements
Following the core implementations we expanded the website with dedicated pages for key exchange pairs, coins and pricing to identify high-performing areas and improve conversions. We also established a continuous workflow for outreach, crowd-marketing, guest posting and SERM to support sustainable organic growth.
Content Strategy Development
The next step was building a content marketing system focused on lead generation. We launched a regular blog publishing process to keep content fresh and engaging. Over the first twelve months the blog received detailed guides, informative articles and visual content aimed at educating and attracting the target audience.
Tools and Software We Used
For ongoing analysis, content management and performance monitoring throughout the cooperation period we used SEMrush for SEO insights, Ahrefs for backlink and keyword tracking and Google Analytics for real-time traffic and behavior analysis.
Read more reviews on Clutch and Trustpilot
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the "authority" of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Thanks to NaturalLinks' efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we've achieved good results and strengthened the site's position through link building, among other things.
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
Get in touch with our experts. Our team of SEO
professionals is here to help you!
Drop your details - we will come back with a plan.
From 800 to 3.8k Organic Traffic for Crypto Analytical Blog in 11 months
Example of Natural Links complex SEO services in Crypto niche. Niche: Crypto Geo: Latin America (Chile) Target Language: ESP, ENG...
Read now
X4 Organic Traffic for Trading Platform in Sweden
Full-cycle SEO case studies provided by Natural Links for the Trading industry. Niche: Trading Geo: Sweden Target Language: ENG Domain...
Read now
X7 Increase in Organic Traffic for Crypto Exchange
Example of Natural Links complex SEO services in Crypto niche Niche: Crypto Geo: France Target Language: ENG & FR Domain...
Read now
Brand Protection & Reputation Management
Link Building
Choose your niche and get a better idea of what you can expect from working with us
View all markets
