Natural Links Case Study: SEO Services for Decentralized Crypto Exchange Platform

0 to 10K
From 0 to 10K monthly traffic growth from organic visitors in 1 year
3x conversion rate growth from organic visitors from 3.54% to 10.84%
NaturalLinks SEO Services Case for Cryptocurrency Brand



This case is under NDA on the particular details, yet the key facts are:

  • This is a decentralized exchange cryptocurrency platform (DEX) focused on prior markets for digital money assets.
  • The core request was focused on the growth of both traffic and conversion.
  • The crypto “rally” became a signal of changing the strategy for different channels responsible for acquiring new customers, and the SEO-determined traffic was one of the top channels of interest for the DEX management.
  • This platform started working with us in August 2020.


Main Goals & Challenges

Main Goals & Challenges

The main challenge this DEX platform had at that moment was to make an organic traffic channel a main revenue-generating one. This meant the company had to launch a set of steps to improve its organic traffic and generate enough opportunities to convert such traffic into revenue. Before talking to the NaturalLinks team, they struggled to convert organic traffic compared to the similar platforms of their competitors.

Primary Goals

Make an organic traffic channel a main revenue-generating one. Grow positions and presence in search results of EU and LATAM regions
Improve the conversions from organic traffic as they struggled to convert less than similar platform
Achieve TOP-5 in rankings for a pool of keywords

Strategy and Implementation

Initial Analysis

The initial stage involved a comprehensive audit of the content and SEO health of the DEX blockchain platform. The audit revealed several key areas requiring intervention:

Content Gaps and Opportunities: We identified underrepresented topics and high-potential keywords that align closely with user search intent.

SEO Technicalities: Analysis of the existing Landing Pages revealed issues such as poor meta tag optimization, inefficient use of keywords, and inadequate localization for target markets.
To address these, we structured our strategy around two main tiers:

1. Primary Focus of Tasks: Enhanced content creation, SEO optimizations on landing pages, and extensive localization.

2. Secondary Focus of Tasks: Development of a separate pipeline for sustained engagement, implementing crowd-marketing tactics, and managing the search engine reputation (SERM) for the platform of the Client.
On-page & Technical SEO:

After the initial stage and analysis, we switched to the Implementation phase. It included several steps to be concluded:

Meta Tags and Content Optimization: We adjusted meta titles and descriptions, incorporating targeted keywords to boost relevance and search rankings.
Page Speed Enhancements: Optimization efforts were intensified to improve load times, crucial for retaining user interest and enhancing user experience.
Localization: The website was localized into 10 additional languages, broadening the platform’s reach and accessibility to key international markets.
After that, we switched to the Post-initial optimizations:

Diversified Web Pages: Created specific pages for main exchange pairs, coins, and pricing, which helped us identify high-performing pages and optimize them for better conversions.
Established a set of repeated SEO Activities: A sustainable pipeline for outreach, crowd marketing, guest posting, and SERM was set up to maintain and build upon initial gains.
Content Strategy

The next step in our team’s work was to develop proper Content Marketing focused on the leads as results. Content development included:

Blog Development: Initiated a regular posting schedule to maintain a fresh and engaging blog, vital for driving and sustaining traffic. The Blog should become a source
Comprehensive Content Plan: Over the first 12 months, we developed a variety of content formats. As a result, the Client’s blog got detailed guides, informative blog posts, and engaging infographics designed to attract and educate the target audience.
Tools and Software We Used

For our regular analysis, content management, and performance tracking of the changes we’ve made during the period of cooperation with this Client, we utilized a suite of advanced tools:

SEMrush: For in-depth SEO analytics and competitive insights.
Ahrefs: For monitoring backlinks and keyword rankings.
Google Analytics: For real-time traffic analysis and behavior tracking.


What The Client Has Got While Working With NaturalLinks

NaturalLinks SEO Services Case for Cryptocurrency Brand
  • The focused SEO efforts significantly boosted the platform’s visibility.
  • From 0 to 10K monthly traffic growth from organic visitors in 1 year, showcasing the effectiveness of our targeted content and SEO strategies
  • 3x conversion rate growth from organic visitors from 3.54% to 10.84%
NaturalLinks SEO Services Case for Cryptocurrency Brand

Organic traffic

  • 4x conversion growth from target markets after localization
  • 2x users conversion to the second exchange
  • From an initial rate of 3.54%, we achieved a growth up to 10.84%, demonstrating a threefold increase in effectiveness in converting visitors to active users.
Interested In Getting The Same Progress For Your Business?

Client Testimonials

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Sofiia Yanul (Industry: Digital Marketing) (Services: Link Building)
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the “authority” of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
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NDA (Industry: iGaming) (Services: Link Building & Content Writing)
Thanks to NaturalLinks’ efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we’ve achieved good results and strengthened the site’s position through link building, among other things.
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NDA (Industry: Advertising & Marketing) (Services: Link Building Solutions )
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
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NDA (Industry: Automation Software) (Services: Backlinking)
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
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Valeriia Zapolska (Industry: NDA) (Services: SEO, Link-Building)
Collaborating with has been a seamless and rewarding experience. They excel in delivering work efficiently and punctually, surpassing expectations with their dedication to excellence. Their meticulous approach and professionalism make them an invaluable partner. I highly recommend for their outstanding service quality.
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Artem (Industry: NDA) (Services: Link-Building)
NaturalLinks’ link-building campaign increased our domain authority from 55 to 63 within two years, driving a 20% uptick in web traffic and enhancing our site’s credibility.
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Anastasiia (Industry: NDA) (Services: Link-Building)
I’ve been collaborating with this link placement agency for some time now, focusing primarily on crowd and outreach efforts. I must say, the feedback from the crowd has consistently been overwhelmingly positive. The team at this agency exhibits exceptional quality in their work, showing not only a deep understanding of link placement strategies but also an unwavering commitment to meeting the needs of their clients.
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Alexandern(Industry: NDA) (Services: Backlinks, Crowd-Marketing)
I have been working with Natural Links for over 2 years now. During this time, I was given more than 10,000 links. The prices are affordable, and the service is top-notch. I can confidently recommend this company as a reliable partner.
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