Natural Links case study of SEO services for PureKana

4x
Achieved x4 organic traffic growth in high-competitive niche
TOP 100
Keyword positions are showing solid constant growth from TOP 100 to TOP 10 of Google

About company

About company

PureKana is a popular and trusted source for quality, affordable wellness products made from hemp-derived CBD. Based in Scottsdale, Arizona, PureKana is dedicated to providing you with the highest quality, most affordable hemp CBD products on the market.

Purekana hemp CBD products can be used in the form of capsules, beverage enhancers, topical salves, edibles, vape devices, and more. They also offer hemp CBD products and treats for your pets!

We started working with Purekana in early November 2021, after Purakana traffic drop and long-lasting plateau.

Main goals

Grow the volume of Google search traffic x3 in the needed GEO
Increase conversion rates from traffic
Grow the number of quality referring domains
Increase brand awareness, strengthen online reputation and run PR activities gaining authority in the CBD niche

What was done for the client, step by step:

We have run a comprehensive audit identifying organic traffic points of growth and developed a complex strategy to achieve the needed goals in accordance with clients’ urgence and budgets.
We found out that the most critical problems limiting organic growth were related to global Core Google Update which focused on E-A-T (Expertise, Authoritativeness, and Trustworthiness) of the project.
We developed and implemented recommendations on project optimization in line with the official Google technical manual evaluating website parameters in accordance with E-A-T.
For key traffic generating pages (main, catalog, landing pages) we identified wide clusters of search request keywords and naturally implemented those in existing content.
We developed a diverse link building strategy (guest post articles, crowd (forum) links, PBN’s). Main focus was to promote commercial keywords which allowed to empower traffic volume and conversion rate.
We managed to launch a blog content machine. Main goal was to set up a process of regular articles posting in accordance with SEO technical assignments. Also developed a plan on constant product updates and reviews.
We managed to launch a blog content machine. Main goal was to set up a process of regular articles posting in accordance with SEO technical assignments. Also developed a plan on constant product updates and reviews.

Results

  • Achieved x4 organic traffic growth in high-competitive niche
  • Keyword positions are showing solid constant growth from TOP 100 to TOP 10 of Google
  • Organic traffic growth clearly states Google considers the website as fully optimized in accordance to E-A-T standards
  • Achieved x3 conversion rate increase, from 4% to 12%
  • Achieved x4 increase in brand traffic thanks to SERM and PR activities

Client Testimonials

Levitas
They are reliable partners and I like their management style.
Crypto Exchange company team
The level of their responsibility and time management is impressive.
Andriy Lykhodid
Their style of work is impressive. Every task was done just in time and with high quality.
Denys Rudik
We use naturallinks to promote our website ;) They post links at good websites with DR>30. I am very pleased with the cooperation.
Svitlana
I am a CBDO at a game development studio (one of our portfolio companies), and we have used Natural Links for organic promotion. As a result, organic channel occupies 25% of our sales funnel at the moment. We're building a new site and plan to continue with Natural Links at a new site for sure.
NDA
I have been working with the company for over 2 years. Completely satisfied with the result, links are placed in time and in sufficient quantity. There is a guarantee of removal. I recommend everyone!
Anna
Recommend NaturalLinks to those seeking solutions for their crowd link-building campaign. They use only trusted and natural methods. I have already ordered three times and do not plan to stop.
F. Kyle
Great link building service, would recommend to anyone. Fast turn around. Nice Skype communication.
Igaming company team
Great service, very good communication, corrected minor preferences promptly & efficiently. Good service so far!
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