Full-cycle SEOLink BuildingSEO AuditSoftDev

Natural Links Case Study:
SEO Services for a Software Development Company

55×

Brand organic traffic grew across multiple GEOs: x30 in the first year and x55 within the next six months.

2%

The targeted conversion rate for user queries was reached and maintained.

Case Study: SEO Services for Software Development Company

Client Overview

The software development company (under NDA), which provides digital transformation and IT consulting services for mid-sized and enterprise businesses worldwide, was founded in 2014. They are committed to a custom approach to every client, successfully completed hundreds of projects, and have more than 20 reviews on Clutch with an average of 4.9/5 stars.

Main Goals & Challenges

01

Increase Organic Traffic

Reach the traffic level of direct competitors, targeting at least 10K monthly unique visitors.

02

Improve Conversion Performance

Achieve a minimum 2% conversion rate from organic traffic based on the projected volume.

03

Strengthen Search Visibility

Secure stable rankings for priority keywords to ensure consistent growth and long-term competitiveness.

Strategy and Implementation: What was done for the client
step-by-step

01

Road Map Creation

Created a Road Map outlining all SEO steps, including niche and competitor analysis, website recommendations, content and link building plan, 1-year promotion strategy, and ongoing monthly SEO activities.

02

Website Improvement Recommendations

Developed a set of recommendations to improve the website, including new blocks on service pages, blog optimization for usability, and compliance with Google’s E-A-T requirements.

03

Blog Layout Optimization

Optimized blog post layouts to increase engagement and redirect traffic to internal service pages, adding special blocks with CTAs, promotional offers, and internal text links.

04

Content Expansion

Expanded the website with new service pages and added 52 informational articles to the blog within a year, following our content plan and custom terms of reference.

05

Technical Audit

Conducted a technical audit to ensure a solid foundation for effective SEO and support further optimization efforts.

06

Link Building Strategy

Executed a 1-year link building strategy, adding 1,200 unique referring domains, 350 guest posts and 850 crowd-marketing links boosting the domain’s authority and trust.

What the client got while working
with Natural Links

software development

Results:

  • Within 1 year of work on SEO, the client's website organic traffic grew from 400 unique visitors to 12 thousand per month. Six months later, during another Google Core Update, positions for many keywords have increased significantly and organic traffic grew to 22 thousand per month.
  • With such a small initial amount of organic traffic, conversions were almost non-existent. As a result of the work performed, 2% of the total organic traffic from the blog was converted into queries, and 15% of these queries were converted into the sale of a service.
  • Direct search traffic to service pages, had a much higher conversion rate to requests - 14%. But due to the low frequency of keywords it had a low volume. Accordingly, the number of people who converted into sales from the blog was higher.

Client Testimonials

Read more reviews on Clutch and Trustpilot

NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the "authority" of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.

Sofiia Yanul

Services: Link Building Industry: Digital Marketing

I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.

NDA

Services: Backlinking Industry: Automation Software

Thanks to NaturalLinks' efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we've achieved good results and strengthened the site's position through link building, among other things.

NDA

Services: Link Building & Content Writing Industry: iGaming

We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages

NDA

Services: Link Building Solutions Industry: Advertising & Marketing

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