Natural Links case study of SEO services for software development company

Increased brand organic traffic in various GEO's. During the first year traffic was boosted x30, another 6 months we managed to boost it - x55.
Conversion rate into queries was achieved.

About company

About company

The software development company (under NDA), which provides digital transformation and IT consulting services for mid-sized and enterprise businesses worldwide, was founded in 2014. They are committed to a custom approach to every client, successfully completed hundreds of projects, and have more than 20 reviews on Clutch with an average of 4.9/5 stars.

Main goals

Increase the amount of organic traffic to the level of the client’s direct competitors - at least 10 thousand unique visitors per month
Achieve at least a 2% conversion rate from organic traffic

What was done for the client, step by step:

The first thing we did was to create a Road Map and identify the actions to be performed at all SEO work steps. In short, the document consisted of the following main steps: а) Niche analysis and competitors analysis for identification of the main points of growth b) Recommendations for improving the website based on competitor analysis c) Content + link building plan d) Development of a strategy for the promotion within 1 year e) Technical audit of the website f) Monthly SEO work activities that cover the previous steps
Based on our analysis, we put together a document with recommendations for improvements to the project. The information included: the implementation of new blocks on the services' pages, optimization of the blog for usability, as well as compliance with the website's E-A-T (Expertise, Authoritativeness, and Trustworthiness) Google requirements.
Since the blog is the main source of organic traffic (it was determined during the niche analysis), we worked out the layout of the page posts to improve engagement with the client's services and redirect traffic to the internal services pages. Special blocks with a call to action, promotional offers, and text linking were added.
We added new pages of services, thus expanding the coverage of important search queries. According to the content plan, 52 informational articles were added to the blog within 1 year, written according to special terms of references made by us.
Conducted a technical audit which helped to ensure a solid foundation for the most effective further SEO works possible.
As part of the link building strategy for 1 year, 1200 unique referring domains were added to the backlink profile. Of these, 350 were guest posts and 850 were crowd marketing links. A large number of guest posts gave a significant increase in the domain's authority and trust.
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  • Within 1 year of work on SEO, the client’s website organic traffic grew from 400 unique visitors to 12 thousand per month. Six months later, during another Google Core Update, positions for many keywords have increased significantly and organic traffic grew to 22 thousand per month.
  • With such a small initial amount of organic traffic, conversions were almost non-existent. As a result of the work performed, 2% of the total organic traffic from the blog was converted into queries, and 15% of these queries were converted into the sale of a service.
  • Direct search traffic to service pages, had a much higher conversion rate to requests – 14%. But due to the low frequency of keywords it had a low volume. Accordingly, the number of people who converted into sales from the blog was higher.

Client Testimonials

They are reliable partners and I like their management style.
Andriy Lykhodid
Their style of work is impressive. Every task was done just in time and with high quality.
Denys Rudik
We use naturallinks to promote our website ;) They post links at good websites with DR>30. I am very pleased with the cooperation.
I am a CBDO at a game development studio (one of our portfolio companies), and we have used Natural Links for organic promotion. As a result, organic channel occupies 25% of our sales funnel at the moment. We're building a new site and plan to continue with Natural Links at a new site for sure.
I have been working with the company for over 2 years. Completely satisfied with the result, links are placed in time and in sufficient quantity. There is a guarantee of removal. I recommend everyone!
Recommend NaturalLinks to those seeking solutions for their crowd link-building campaign. They use only trusted and natural methods. I have already ordered three times and do not plan to stop.
F. Kyle
Great link building service, would recommend to anyone. Fast turn around. Nice Skype communication.
Igaming company team
Great service, very good communication, corrected minor preferences promptly & efficiently. Good service so far!
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