Brand Protection & Reputation Management
Link Building
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View all marketsThe SERM activities delivered the first measurable results within three months.
The website’s conversion rate increased from 4% to 11% over the optimization period.
This case study discusses a confidential brand within the esports industry, dedicated to enhancing engagement through the provision of turn-key solutions for esports competitions. The brand’s services help esports marketing agencies, sports organizations, and brands engage gamers via online tournaments, making it a pivotal player in the esports community.
The primary challenges faced by the brand included establishing trust and credibility within the esports community and drawing attention to a new product through strategic SERM (Search Engine Reputation Management) posts.
Increase Product Visibility
Boost awareness of the brand’s new product through targeted SERM activity and controlled search presence.
Strengthen Brand Credibility
Build trust and authority within the esports market by shaping a consistent, positive brand narrative.
Drive Engaged Audience Interest
Attract qualified users who actively explore the product, reinforcing both visibility and long-term brand recognition.
Initial Analysis
To kickstart the campaign, the team identified and selected thematic websites known for their influence within the esports community. This targeted approach was designed to maximize impact and reach the most relevant audience.
On-page SEO
SEO-optimized texts were crafted to ensure maximum visibility and impact of the posts on selected niche sites, including popular forums and Q&A platforms like Reddit and Quora.
Content Strategy
The content strategy was focused on creating engaging and informative PR posts and press releases that highlight the brand’s unique value proposition and its new offerings within the esports domain.
Link Building
Over 3 months: 300 SERM posts were placed on well-regarded, truthful resources within the esports community. 20 press releases were distributed, further solidifying the brand’s presence and credibility.
Technical SEO
Alongside content-driven strategies, technical optimizations were also made to enhance the SERM efforts, ensuring the content’s maximum online reach and engagement.
The campaign utilized advanced SEO tools and software for content management, performance tracking, and engagement analysis to continually adapt and refine strategies based on real-time data. Google Analytics, Moz, Microsoft Clarity, and Ahrefs were among the tools used.
The strategic use of SERM posts and press releases successfully addressed the initial challenges, significantly enhancing the brand’s credibility and drawing attention to its new product in the competitive esports market.
The brand plans to continue leveraging targeted content strategies to sustain the momentum of trust and engagement, exploring new platforms and innovative content approaches.
Contact us and let’s build a strategy that puts your brand ahead.
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NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the "authority" of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Thanks to NaturalLinks' efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we've achieved good results and strengthened the site's position through link building, among other things.
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
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Brand Protection & Reputation Management
Link Building
Choose your niche and get a better idea of what you can expect from working with us
View all markets
