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organic traffic increased from 800 to 3,800 in 11 months for the crypto analytics blog in Chile
The project kicked off in October 2023 for a crypto-focused website targeting Latin America, mainly Chile, with content in Spanish and English. The site already had three years of history, a small but loyal audience, and naturally acquired backlinks, providing a solid foundation for growth.
After migrating to a new engine, traffic dropped noticeably. Technical issues like 3xx and 4xx errors appeared, some redirects were misconfigured, and a few pages still returned 404s. The mobile experience was weak, the content structure unclear, and site search and categories weren’t optimized for users or search engines. On top of that, the site needed better keyword targeting to reach the Spanish-speaking audience effectively.
The project was handled by a dedicated SEO team: a lead overseeing the process, supported by a middle SEO specialist, an outreach and guest blogging expert, and a junior SEO. Together, they worked on fixing technical problems, optimizing content, and improving site visibility to bring back the audience and set the stage for sustained growth.
Fix Site Errors & Traffic Sagging
Address issues related to the recent site migration that caused a significant drop in traffic.
Increase Audience
Expand the blog's readership, particularly in the Latin American market, and increase reader engagement.
Relevant Keywords and Topics
Optimize the site around carefully selected keywords and topics to make sure the content performed well in search.
Initial Analysis
The SEO team conducted a comprehensive technical audit to identify issues from the recent site migration, including improper redirects and numerous 3xx and 4xx errors. A detailed technical requirements document was prepared for developers to ensure all problems were fixed efficiently.
Competitor and Market Research
The team analyzed the crypto niche in Latin America, focusing on the Chilean market. Top competitors and emerging crypto blogs were evaluated to uncover best practices and potential opportunities for growth.
Keyword Research and Clustering
Extensive keyword research was carried out, prioritizing Latin American Spanish crypto keywords. Keywords were clustered to inform the content strategy, ensuring categories and articles would resonate with the target audience.
Content Strategy Development
Detailed SEO requirements were created for upcoming blog articles, aligning them with both search engine optimization and audience interests. Topics with high search potential were prioritized to attract engaged readers in the region.
Backlink Analysis and Link-Building Strategy
Competitor backlink profiles were analyzed, and a strategic plan was developed for acquiring high-quality regional backlinks. Anchor texts and placement opportunities were selected to enhance the site’s authority and organic visibility.
Technical SEO Fixes
All technical issues from the audit were addressed, including repairing or replacing pages with errors. Mobile optimization was improved, and CTA blocks, menus, and tag systems were refined to enhance user experience and on-page SEO performance.
Page Speed Optimization
The team collaborated with developers to improve site loading times, particularly on mobile devices, supporting better user experience and search engine performance.
Structural Optimization
Category tags and search functionality were optimized for easier navigation and internal linking. Content structure was refined so key topics were clear and easily accessible.
Content and SEO Optimization
The new content strategy was implemented across the site. Existing content (over 50 articles) was optimized to target high-potential keywords, improve readability, and follow SEO best practices, boosting rankings and user engagement.
The SEO project for the crypto-focused blog successfully stabilized the site after migration issues and laid the foundation for sustainable growth. Technical errors were fixed, mobile optimization was improved, and the content structure was refined.
Over 50 articles were optimized for high-potential keywords, a strategic backlink plan was implemented, and user experience was enhanced through better internal linking, category tags, and site search. The coordinated efforts of technical SEO, content optimization, and link-building allowed the site to recover lost traffic and increase audience engagement across Latin America.
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Read more reviews on Clutch and Trustpilot
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the "authority" of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Thanks to NaturalLinks' efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we've achieved good results and strengthened the site's position through link building, among other things.
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
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