From 800 to 3.8k Organic Traffic for Crypto Analytical Blog in 11 months

Example of Natural Links complex SEO services in Crypto niche.

Niche:	Crypto
Geo:	Latin America (Chile)
Target Language:	ESP, ENG
Domain Age:	3 years
Project Start:	October  2023

Client’s Goals

1. Fix Site Errors: Address issues related to the recent site migration that caused a significant drop in traffic.
2. Eliminate Traffic Sagging: Restore and surpass the previous levels of organic traffic.
3. Increase Audience: Expand the blog's readership, particularly in the Latin American market, and increase reader engagement.
4. Relevant keywords and topics: Enhancing relevance through strategic selection of keywords and topics.  

Start point

Project Advantages

• The client’s domain had been active for over three years, establishing some level of domain age and trust During this period, the domain accumulated 524 referring domains, with an average Domain Rating (DR) of 36 and a Trust Flow of 22.
• A dedicated niche focusing on cryptocurrency market analysis, with some existing readership.
• The site had naturally acquired backlinks from relevant sources.
• The project had some audience of returning readers and subscribers.

Main Issues

• The traffic drop occurred after the site migrated to a new engine in October 2023.
• Numerous technical SEO issues, including 3xx and 4xx errors, were affecting the site’s performance. After the changes, the site required the creation of a proper redirect map to ensure all redirects were set up correctly. Additionally, there were still remaining 404 errors that needed to be addressed to fully optimize the site’s technical SEO and improve its performance.
• The blog lacked proper mobile optimization, hindering its accessibility to mobile users in the region.
• The content structure, including category tags and site search, was not optimized for user experience or search engine indexing.
• Comprehensive keyword research was needed to better target the Latin American audience, particularly with Spanish-language content.

Project Team

• SEO Team Lead
• Middle SEO Specialist
• Outreach and Guest Blogging Specialist
• Junior SEO

Research & SEO Strategy Development Stage

The team adopted a structured and methodical approach to tackle the identified issues and achieve the client's goals. The strategy development phase included several vital steps:

Technical Website Audit:

• Conducted a thorough audit to identify issues caused by the site migration, such as improper redirects and numerous 3xx and 4xx errors and other technical issues.
• Created a detailed technical requirements (TR) document for developers to fix these issues promptly.

Competitor and Market Analysis:

• Analyzed the competitive landscape in the crypto niche within Latin America, focusing on the Chilean market.
• Evaluated the top competitors and emerging crypto blogs to identify best practices and areas of opportunity.

Keyword Research and Clustering:

• Conducted extensive keyword research, focusing on Latin American Spanish and relevant crypto-related keywords.
• Clustered keywords to optimize the content strategy, focusing on categories and articles that would resonate with the target audience.

Content Strategy Development:

• Developed detailed SEO requirements for upcoming blog articles, ensuring they were optimized for both search engines and the blog's target audience.
• Prioritized topics that had high search potential and aligned with the interests of crypto enthusiasts in the region.

Competitor Backlink Analysis and Strategy:

Analyzed competitors' backlinks and developed a link placement strategy and anchor text list to improve link building, identifying the best opportunities for acquiring high-quality backlinks and enhancing the site's authority.

Natural Links Services:

SEO Audit On-Page SEO Services Link Building Services Content Requirements

SEO Strategy Execution

With a clear strategy in place, the project moved into the execution phase, which involved several critical activities:

Technical SEO Fixes:

• Implemented the technical fixes identified during the audit, including repairing or replacing pages with 3xx and 4xx errors.
• Improved the site’s mobile optimization, ensuring the layout and content display were responsive and user-friendly.
• Payed special attention to CTA blocks through content pages, menu display and tags system.
• We strategically acquired high-quality regional backlinks for our client, significantly enhancing their site's link profile and improving their SEO performance.

Page Speed Optimization:

Worked closely with the client’s web development team to enhance the site’s loading speed, particularly on mobile devices.

Structural Optimization:

• Optimized the site’s category tags and search functionality to improve user experience and enhance internal linking.
• Refined the content structure to ensure that key topics were easily accessible and well-organized.

Content and SEO Optimization:

• Rolled out the new content strategy, focusing on high-potential keywords and topics.
• Enhanced existing content to improve clarity, readability, and SEO performance. Over 50 articles required optimization to align with targeted keywords and SEO best practices for improved rankings and user engagement.

Results

The comprehensive SEO strategy yielded significant results, showcasing the effectiveness of the implemented tactics:

Traffic Growth: The site experienced a remarkable increase in organic traffic, growing x4 (from 800 to 4k)  in just 11  months.

Improved Rankings: The blog's position in search engine results pages (SERPs) improved significantly, with several targeted high-volume crypto-related keywords now ranking on the first page for Chile.

Increased Readership and Engagement:

• The blog saw a growth in loyal readers, with a notable increase in the percentage of returning visitors.
• Subscriptions to the blog increased, indicating a growing and engaged audience.