From Zero to 12k traffic in 6 month: Launching a Crypto Payment Platform in Canada

Explore Natural Links' full-cycle SEO services for the crypto niche.

Introduction

The crypto payment solutions market is growing fast, driven by the rise of digital currencies and the need for secure payment systems. To succeed in this competitive space, having a strong SEO strategy from the start is crucial. In this case study, we look at how we developed an effective SEO campaign for a crypto payment solution provider before their product launch in March 2024. We started a project in advance in January 2024 to have enough time to prepare carefully for website launch.

By working with us early, the provider made sure their new website was fully optimized for search engines from day one. Our approach focused on on-page optimization and targeted link-building, helping them enter the market with a strong online presence.

Client’s Goals

• Launch a Website Fully Optimized for SEO: They wanted the website to be ready for search engines right from the start, with strong SEO in place to support long-term growth.
• Increase Organic Traffic: Build a growing organic traffic channel by creating valuable, SEO-optimized content that will steadily drive more visitors to the site over time.
• Rank High in Canadian Search Results: The client aimed  to focus on long-tail keywords. These less competitive but highly targeted search terms will help the site steadily increase visibility and attract the right audience in Canada as its rankings improve over time.

Start point

Project Advantages

• Early Involvement: Working with the client from the pre-launch phase allowed us to plan a comprehensive SEO strategy tailored to their needs and goals.
• Focused Niche: The crypto payment market is rapidly growing, and we were able to capitalize on this trend by targeting relevant, high-potential keywords.
• Responsive Development Team: The client has a dedicated team of developers ready to implement changes quickly, ensuring that SEO adjustments are made promptly and efficiently.

Main Issues

• Highly Competitive Market: The crypto payment solutions market is extremely competitive, making it challenging to rank for high-value keywords.
• Localized Targeting: Achieving top rankings in the Canadian market required a strong focus on local SEO, which included acquiring backlinks from relevant local sources and optimizing the site for Canadian search queries.
• Time-Intensive Link-Building: Building a strong backlink profile in such a competitive niche required a well-planned and executed link-building strategy, which took time to show results.
• New Website: As a newly launched site, adjustments are still possible as the product may evolve, requiring continuous SEO updates to maintain relevance and competitiveness.

Project Team

• SEO Strategist
• Technical SEO Specialist
• Link-Building Expert
• Analytics Specialist
• Content Writers

Project’s Strategy Development

Our team developed a comprehensive SEO strategy tailored to the client's goals of launching an optimized website and growing organic traffic in the Canadian crypto payment solutions market. The strategy included:

Thorough Keyword Research:

We conducted extensive research to identify the most relevant and high-potential keywords for the Canadian crypto payment market. This formed the foundation of our SEO efforts.

Optimized Website Structure:

Using insights from keyword research, we designed a clear and intuitive site structure that would be easy for both users and search engines to navigate.

SEO-Friendly Page Layouts:

We carefully planned each page layout to maximize SEO potential, including strategic placement of headings, meta tags, and internal links.

Content Strategy:

We developed detailed content guidelines and briefs for each page, ensuring all content would be SEO-optimized and aligned with target keywords.

Analytics Setup:

We implemented Google Tag Manager and Google Analytics 4 to track website performance and gather crucial user interaction data. We also set up Google Search Console (GSC) to monitor search performance, indexing issues, and keyword rankings.

Link-Building Plan:

We created a targeted link-building strategy to increase the site's authority, focusing on acquiring high-quality backlinks from reputable sources.

Local SEO Focus:

Our strategy included working with local listings and Canadian websites to improve local search visibility and rankings.

This comprehensive approach was designed to ensure the client's website would launch with a strong SEO foundation and be well-positioned for long-term growth in organic traffic and search rankings in the Canadian market.

Natural Links Services:

SEO Audit On-Page SEO Services Link Building Services Content Requirements

Work on the Project

Keyword Research:

We started by gathering a list of the most important keywords for the Canadian market, making sure we knew what terms potential customers were searching for. We organized keywords through semantic clustering, grouping related keywords into themes. This approach helped us structure content around specific topics, making it easier to target multiple related search terms and improve SEO relevance for each cluster.

Building the Website Structure:

Using the results of our keyword research, we created a clear and organized site structure. We made sure everything was organized in a way that would be easy to navigate for both users and search engines. The main types of pages we emphasized include: Home page, Feature pages, How It Works, Educational blog.

Designing Page Layouts:

We planned out each page carefully, making sure the design was not only user-friendly but also optimized for search engines. This included placing headings, meta tags, and links in the right spots.

Content Guidelines:

We put together detailed content briefs for each page, specifying which keywords to use and what topics to cover. This helped ensure that all the content was SEO-friendly and aligned with our strategy.

Setting Up Google Tag Manager:

We configured Google Tag Manager to handle all the tracking codes and scripts on the site. This made it easier to manage and track user actions on the site.

Implementing Google Analytics 4:

We set up Google Analytics 4 to monitor how the website performs. This tool gives us valuable insights into things like where visitors are coming from and how they interact with the site, which is crucial for ongoing improvements. We also configured Google Search Console (GSC) to track search performance, monitor indexing issues, and analyze keyword rankings. Together, these tools provide a comprehensive view of both user behavior and search visibility, helping us make informed decisions for optimization.

Creating and Executing a Link-Building Strategy:

We developed a strategic link-building plan aimed at increasing the website’s authority. This included acquiring high-quality backlinks from reputable sources. The main types of links we focused on were: Guest Posts, Crowd Links, Niche edits.

Working with Local Listings and Sites:

To further boost local SEO, we collaborated with local listings and websites to secure relevant backlinks, enhancing the website’s visibility and ranking in local search results.

Results

When the website was launched and before it was indexed, it already had key content in place, which helped it gain fast visibility and rankings in search engines. This made it easier for the site to start ranking high within a few months.

• Launch a Website Fully Optimized for SEO: The website was fully optimized for SEO by March 2024, laying the groundwork for future growth. After the initial months of technical SEO implementation, significant improvements became visible by the end of March.
• Increase Organic Traffic: Organic traffic saw a sharp rise starting in March 2024, steadily increasing from zero to over 12,000 monthly visitors by August 2024. This reflects the success of the SEO content strategy aimed at driving consistent traffic growth.

• Rank High in Canadian Search Results:  Referring domains also grew in parallel with traffic, reaching over 1,200 by August 2024. This improved the site’s authority and ranking, particularly for long-tail keywords in Canadian search results.

Summary

Natural Links successfully laid the foundation with strong technical SEO, followed by an effective content strategy. The results reflect consistent improvements in both organic traffic and domain authority, showing substantial growth over the span of a few months. These factors are critical for long-term success in search engine rankings.

Erik Ivanov

Co-Founder in Natural Links

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