How to Get Permanent Backlinks for Your Brand?

Not all backlinks are equal. Some don’t last long and cannot provide a long-term SEO value. Others stay much longer and continue to send positive SEO signals to search engines, nudging their ranking algorithms.

This post will focus on the advantages of permanent backlinks and explore five proven ways to get them for your brand. A separate focus will be given to how to protect and maintain your backlinks to enable them to last much longer and make them more resilient to algorithm updates.

Backlinks lose value all the time, so let’s not waste any more of your time and get right to business.

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What Are Permanent Backlinks and Why They Matter

Knowing the difference between permanent and temporary backlinks is a good motivational starting point. After all, how are you going to pursue something if you don’t clearly understand what makes it valuable in the first place? 

Permanent links vs. temporary links

We’ve been labeling things so far, but it’s time to clarify what's what.

A permanent backlink is the link that stays inside a piece of content for an extended period of time. Usually, this type of backlink exhibits the following qualities:

• Placed inside high-quality, editorial content.
• Not time-limited by contracts, subscriptions, or renewals.
• Intended to remain live as long as the page exists.
• Usually part of informational or contextual content.

Permanent links don’t require ongoing payments to stay on. They also tend to accumulate SEO value over time and support long-term authority growth.

It’s called permanent because the intention and the prerequisites for its indefinite stay inside a page, article, or blog are all there; however, web life is even more unpredictable than real life. Entire websites may be gone due to change of the business plans, broken contracts, and virus activity. Editors may go crazy deleting stuff intentionally, or by mistake. 

But at least you know that your “permanent” backlink stands a far better chance of surviving this havoc than a temporary one.

A temporary backlink is one that doesn’t have as long a life or even half-life as its resilient counterpart. 

Temporary backlinks are usually placed in banners, widgets, or footers, as well as inside user-generated comments. They are oftentimes sponsored and require recurring payments to stay on. These things make temporary backlinks fragile, and search engines’ algorithms usually devalue them for that.

Temporary backlinks exhibit the following characteristics:

• Are removed after a fixed time period.
• Often tied to paid placements, rentals, or ads.
• Can disappear without warning.
• Provide short-term ranking or traffic boosts.

Temporary backlinks often also have the “nofollow” attribute, as compared to the “dofollow” that is more frequently associated with the permanent backlinks. Temporary ones are easier to place and easier to remove.

Long-term SEO and brand authority benefits

Permanent links are worth pursuing because of the pronounced long-term SEO and brand authority benefits:

• Keep working in the background long after publication. They withstand content updates, page and website changes, as well as progress in search algorithms.
• Hold their value while weaker links quietly disappear. Permanent editorial mentions continue to send high-trust signals and generate link equity (value, also known as link “juice”).
• Make your brand easier to recognize and remember. Because of their extended life inside fixed, high-authority resources, permanent placements stick to the users’ minds and acquire strong, positive associations.
• Support growth that doesn’t rely on constant intervention. Natural placement and editorial stability mean that your links will support your long-term SEO growth and will continue to send organic traffic to your website/pages.

Permanent homepage backlinks may take more time to generate, position, and place, but their long-term benefits make them a far better choice for any strategically-minded SEO practitioner. 

5 Proven Ways to Get Permanent Backlinks

You can get permanent links to your pages fairly quickly by taking these actions.

1. Guest posting on authoritative industry websites

Guest posting outreach is a tried-and-true method of acquiring permanent links. The latter lives on quality, editorial content, and that’s the key aspect to understand and improve your outreach.

Your posts and articles need to be carefully researched, thought-through, and positioned on relevant publishing resources. Only the combination of these factors will guarantee your links a long life, respected by users and search engines alike.

A typical guest posting process stipulates:

1. Compiling a database of potential outreach recipients (collecting their emails, sorting by importance, etc.).
2. Crafting high quality, evergreen content with links strategically and naturally positioned for higher search engine ranking.
3. Reaching out to the potential editors/publishers with a targeted pitch, where you present the value of your offer in a professional and concise manner.
4. Establishing lasting relationships and following up with the editors.

For some teams, this may look like a lot of manual work, especially when compared to cheap, or free but unstable alternatives. A far better approach is to buy access to a guest posting service that provides a list with detailed site metrics to evaluate relevance, authority, and long-term link stability. This is the best way to safeguard yourself from costly outreach mistakes and improve its efficacy.

2. Publishing link-worthy content assets

Permanent backlinks thrive inside valuable content assets. Link-builders call them link-worthy assets. Examples include:

• Original research with insights, novel facts, and practical tips. 
• Survey data with your authentic interpretation.
• In-depth guides that solve a specific, recurring problem of your customers.
• Comparisons, benchmarks, and expert reviews of tools, services, or products.
• Visual assets such as charts, diagrams, or infographics
• Case studies documenting real success stories of your brand.

It also matters where you publish such assets. The best places include your brand's niche reports, popular news feeds, industry directories, thought leaders’ personal pages, and authoritative resources in general.

3. Building partnerships and brand mentions

In marketing and in SEO, there is hardly any better way to secure long-term growth and stable performance than building partnerships. Lasting partnerships, grounded in mutual respect and benefits, ensure your brand can sustain market fluctuations and continue to uphold its reputation no matter what.

Partnerships work equally well in the case of acquiring branded backlinks. When markets experience turbulence, and clients shift their preferences overnight, you always have your reliable partners to guarantee your content a secure place on their trusted resources.

By positioning the brand mentioned inside partner content, you drive traffic to your website and signal to Google and other search engines that your website is associated with credible sources and long-standing professional relationships. 

4. Leveraging digital PR and data-driven campaigns

Digital PR is another way to build a broad network of high-quality mentions and backlinks across authoritative publications and media outlets. 

Rather than relying on direct communications, as with building partnerships, digital PR targets a wider coverage and uses proven mass-communication techniques to run ongoing, permanent link building campaigns:

• Sharing original data that others can reference.
• Turning internal insights into media-ready stories.
• Offering expert quotes when journalists need context.
• Supplying visuals that make articles easier to build.
• Publishing opinion pieces in niche publications.

Digital PR also implies a quick reaction to news with relevant commentary. It’s an active strategy that requires you to constantly stay on your toes to any negative (as well as positive) mentions of your brand, and to provide crisis mitigation actions. 

5. Reclaiming unlinked brand mentions

We’ve talked extensively about brand mentions and how important they are for your permanent backlinks. However, this approach does not only rely on embedding the name of your brand in content on high authority sites; it also implies ongoing monitoring and reclamation of unlinked brand mentions.

It works as follows: you actively monitor and find mentions of your brand that don’t actually contain any backlinks to your website. Then you reach out to the webmasters/site owners and politely ask them to collaborate and link your brand mentions to your site.

You don’t have to do this work manually. Modern technology allows for easy, 24/7 monitoring of the web for unlinked mentions of your brand. Here are a few ideas on the best tools to use:

• Google Alerts.
• Ahrefs Content Explorer.
• SEMrush Brand Monitoring.
• Mention.

Google Alerts come free of charge, while other solutions require a paid subscription. However, you pay for improved functionality and more powerful monitoring.  

How to Protect and Maintain Your Backlinks

Getting backlinks on authoritative resources is not where the story ends. There is hardly any endpoint in building permanent links. Let’s remind ourselves of what we discussed earlier. Namely, that the word “permanent” is somewhat conditional, and even the strongest of backlinks must be monitored and maintained for a prolonged life.

In practice, there are three effective strategies you can use to maintain your backlinks:

1. Monitoring backlink status and link health. Use Ahrefs to track live, lost, and broken backlinks and keep the history of your findings. SEMrush Backlink Analytics allows you to do all the above, but with a more granular focus, detecting and flagging potentially harmful website changes.
2. Avoiding link loss from site changes or penalties. Even high-quality backlinks can disappear when websites update editorial policies or prune older content. Reducing link loss starts with identifying these risks early and responding before links are impacted.
3. Reinforcing backlinks with ongoing content promotion. To increase the lifespan of your links, make sure the content where they reside retains its value. This strategy requires you to review and update content, rewrite certain parts and sections, and promote the content by means of digital PR, SEO, and paid ad campaigns.

Editors may work out new publication rules and requirements, site policies change, and search engine algorithms change even faster. But if you take precautionary measures to promote the content with your backlinks and protect your brand, they’ll become more resilient to changes, and in case of an emergency, you’ll have more time to prepare and act.

The Bottom Line

There are different types of backlinks, but all of them can be divided into two large categories: temporary and permanent. The latter category usually resides in high-quality, editorial content for an extended period of time. It provides more SEO benefits and promises your brand lasting visibility supported by consistent, trusted signals.  

For a backlink to acquire a status of “permanent,” it requires some hard work and dedication. This normally includes:

• Preparing link-worthy content assets, e.g., original research findings, useful statistics, infographics, survey data, etc. 
• Running guest posting campaigns to place content with quality backlinks on authoritative resources.
• Building partnerships with credible publications and your brand niche influencers.
• Launching digital PR campaigns to secure a wider reach and ongoing promotion of your link-carrying assets.
• Reclaiming unlinked brand mentions — a technique that costs you less effort and money than the ground zero link-building campaigns, but provides just as many, if not more, benefits.

Therefore, link permanency is the function of the strength of your brand multiplied by the long-term relevance of both your content and your outreach strategy. You can essentially prolong the life and value-generation by your links indefinitely, if you make permanent link building an ongoing process with well-established feedback loops.

Denis Dementienko

CEO and co-founder of Natural Links

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