From 800 to 3.8k Organic Traffic for Crypto Analytical Blog in 11 months

Example of Natural Links complex SEO services in Crypto niche.

Niche:	Crypto
Geo:	Latin America (Chile)
Target Language:	ESP, ENG
Domain Age:	3 years
Project Start:	October  2023

Client’s Goals

1. Fix Site Errors: Address issues related to the recent site migration that caused a significant drop in traffic.
2. Eliminate Traffic Sagging: Restore and surpass the previous levels of organic traffic.
3. Increase Audience: Expand the blog’s readership, particularly in the Latin American market, and increase reader engagement.
4. Relevant keywords and topics: Enhancing relevance through strategic selection of keywords and topics.  

Start point

Project Advantages

• The client’s domain had been active for over three years, establishing some level of domain age and trust During this period, the domain accumulated 524 referring domains, with an average Domain Rating (DR) of 36 and a Trust Flow of 22.
• A dedicated niche focusing on cryptocurrency market analysis, with some existing readership.
• The site had naturally acquired backlinks from relevant sources.
• The project had some audience of returning readers and subscribers.

Main Issues

• The traffic drop occurred after the site migrated to a new engine in October 2023.
• Numerous technical SEO issues, including 3xx and 4xx errors, were affecting the site’s performance. After the changes, the site required the creation of a proper redirect map to ensure all redirects were set up correctly. Additionally, there were still remaining 404 errors that needed to be addressed to fully optimize the site’s technical SEO and improve its performance.
• The blog lacked proper mobile optimization, hindering its accessibility to mobile users in the region.
• The content structure, including category tags and site search, was not optimized for user experience or search engine indexing.
• Comprehensive keyword research was needed to better target the Latin American audience, particularly with Spanish-language content.

Project Team

• SEO Team Lead
• Middle SEO Specialist
• Outreach and Guest Blogging Specialist
• Junior SEO

Research & SEO Strategy Development Stage

The team adopted a structured and methodical approach to tackle the identified issues and achieve the client’s goals. The strategy development phase included several vital steps:

Technical Website Audit:

• Conducted a thorough audit to identify issues caused by the site migration, such as improper redirects and numerous 3xx and 4xx errors and other technical issues.
• Created a detailed technical requirements (TR) document for developers to fix these issues promptly.

Competitor and Market Analysis:

• Analyzed the competitive landscape in the crypto niche within Latin America, focusing on the Chilean market.
• Evaluated the top competitors and emerging crypto blogs to identify best practices and areas of opportunity.

Keyword Research and Clustering:

• Conducted extensive keyword research, focusing on Latin American Spanish and relevant crypto-related keywords.
• Clustered keywords to optimize the content strategy, focusing on categories and articles that would resonate with the target audience.

Content Strategy Development:

• Developed detailed SEO requirements for upcoming blog articles, ensuring they were optimized for both search engines and the blog’s target audience.
• Prioritized topics that had high search potential and aligned with the interests of crypto enthusiasts in the region.

Competitor Backlink Analysis and Strategy:

Analyzed competitors’ backlinks and developed a link placement strategy and anchor text list to improve link building, identifying the best opportunities for acquiring high-quality backlinks and enhancing the site’s authority.

Natural Links Services:

SEO Audit On-Page SEO Services Link Building Services Content Requirements

SEO Strategy Execution

With a clear strategy in place, the project moved into the execution phase, which involved several critical activities:

Technical SEO Fixes:

• Implemented the technical fixes identified during the audit, including repairing or replacing pages with 3xx and 4xx errors.
• Improved the site’s mobile optimization, ensuring the layout and content display were responsive and user-friendly.
• Payed special attention to CTA blocks through content pages, menu display and tags system.
• We strategically acquired high-quality regional backlinks for our client, significantly enhancing their site’s link profile and improving their SEO performance.

Page Speed Optimization:

Worked closely with the client’s web development team to enhance the site’s loading speed, particularly on mobile devices.

Structural Optimization:

• Optimized the site’s category tags and search functionality to improve user experience and enhance internal linking.
• Refined the content structure to ensure that key topics were easily accessible and well-organized.

Content and SEO Optimization:

• Rolled out the new content strategy, focusing on high-potential keywords and topics.
• Enhanced existing content to improve clarity, readability, and SEO performance. Over 50 articles required optimization to align with targeted keywords and SEO best practices for improved rankings and user engagement.

Results

The comprehensive SEO strategy yielded significant results, showcasing the effectiveness of the implemented tactics:

Traffic Growth: The site experienced a remarkable increase in organic traffic, growing x4 (from 800 to 4k)  in just 11  months.

Improved Rankings: The blog’s position in search engine results pages (SERPs) improved significantly, with several targeted high-volume crypto-related keywords now ranking on the first page for Chile.

Increased Readership and Engagement:

• The blog saw a growth in loyal readers, with a notable increase in the percentage of returning visitors.
• Subscriptions to the blog increased, indicating a growing and engaged audience.

Example of Natural Links complex SEO services in Crypto niche

Niche:	Crypto
Geo:	France
Target Language:	ENG & FR
Domain Age:	5 years
Project Start:	March 2023

Client’s Goals

• Increase Organic Traffic: Bring in more visitors who are searching for a reliable and safe crypto exchange.
• Increase the percentage of loyal exchange users who frequently use the crypto exchange for their day-to-day transactions and exchanges.
• Improve Local Search Visibility: Make the website more visible in local search results, focusing on reaching potential customers in France, particularly in the cities of Paris, Lyon, Marseille, and Le Havre, which are crucial for their business.

Start point

Project Advantages

• The domain is 5 years old, with a solid reputation and high trust level.
• The website had a history of some naturally appearing backlinks.
• Some descriptive content pages were already on the site.
• More than 20 cryptocurrencies that can be exchanged on the platform.

Main Issues

• Сompetitors already occupied key positions in search engine results.
• The website struggled with slow page load times, which negatively affected both user experience and search engine rankings.
• The website had a disorganized structure, making it difficult for search engines to properly crawl and index the site, and for users to navigate effectively.
• Numerous pages with duplicate content and content of poor quality.
• The majority of the website’s pages were built without focusing on SEO or ensuring the content was relevant and meaningful.

Project Team

• Lead SEO Specialist
• Business Analyst
• Technical SEO Analyst
• Content Writer
• Outreach and Guest Blogging specialist

Research & SEO Strategy Development Stage

To address the client’s challenges and achieve their goals of increasing organic traffic and improving local search visibility, we took a systematic approach. We carefully planned and executed several key steps to develop an effective SEO strategy.

Comprehensive Market Research:

The first step involved an in-depth analysis of the crypto exchange industry in Europe, including a detailed study of market trends and competitor strategies. This also included understanding user behavior and identifying opportunities for differentiation. Key insights from top competitors and emerging trends were used to shape the SEO strategy.

Target Audience and Geographic Analysis:

A thorough examination of the target audience was conducted, creating detailed user personas to tailor the content and SEO efforts effectively. Geographic targeting was also analyzed to focus on potential customers in specific cities, informing the development of localized SEO strategies.

Keyword Research and Optimization:

An extensive keyword research process was undertaken to identify high-, middle- and low-value keywords relevant to the crypto exchange market. Local keywords were also identified to enhance visibility in targeted regions. Through this research, we discovered that over 40% of the relevant keywords were not previously utilized by the client. This research helped in clustering keywords and defining the optimal structure for all website pages.

Content Strategy Development:

We conducted a content gap analysis to identify areas needing improvement and created a content plan to address these gaps.  The analysis revealed that around 30% of the website pages required significant improvements to better align with user intent and SEO best practices.

On-Page SEO Planning:

We created detailed requirements to improve the website structure, navigation and search engine crawlability. This included optimizing meta tags, headers, and URLs to align with targeted keywords and enhance click-through rates  and other important aspects.

Technical SEO Assessment:

A comprehensive technical audit was performed to identify and resolve technical issues impacting SEO performance, such as page load times and site accessibility and many  other important aspects.

Recommendations were provided for necessary technical improvements.

Link-Building Strategy:

We created a detailed plan to get more links to the website. This plan was designed to make the site more trusted and improve its rankings in search results. We focused on getting good quality links from respected sources to make the site more trustworthy and rank higher in search results.  The strategy included the following distribution of links by percentage:

• Guest Posts: 40% of the total links (strong, contextually relevant backlinks)
• Crowd Links: 60% of the total links (focused on building diverse, natural link profiles)

This approach aimed to enhance the site’s authority and improve its search engine rankings.

Natural Links Services:

SEO Audit On-Page SEO Services Link Building Services Content Requirements

Work on the Project

After finalizing the strategy, we moved on to implementing it. This involved several important activities.

Analysis of Competitors’ Link-Building Strategies:

We conducted a thorough analysis of competitors’ SEO strategies to understand their link-building practices. This allowed us to create a robust link-building base for websites to acquire high-quality backlinks. After additional analysis, we detailed our strategy, developed an anchor text list, and proceeded with the implementation of the plan.

Creation of Coin Exchange Pair Pages:

We developed dedicated pages for various coin exchange pairs, providing detailed information about each coin in pairs and facilitating user engagement.

SEO Benefits:

These pages are optimized with relevant keywords to improve search engine visibility, making it easier for users searching for specific exchange options to find and access the platform.

 As a result, this contributed to an additional increase in traffic.

Creation of Fiat-to-Crypto Exchange Pages:

We designed and implemented pages specifically for different fiat-to-crypto exchanges, improving the site’s coverage of key exchange options.  This led to a 15% increase in traffic, as it attracted more users searching for detailed information on popular exchange platforms.

Site Structure Optimization:

We redesigned the header with a cleaner menu and dropdown categories. The footer was updated to include quick links, resources, and a newsletter signup. We also developed new page templates for broader content coverage, such as cryptocurrency comparison pages and top-performing coin listings. These changes aim to enhance user navigation and boost the site’s search engine performance.

Content Structure Expansion:

We expanded the content on existing pages by incorporating growth charts and detailed cryptocurrency descriptions, enriching user experience and providing valuable information.

Page Load Speed Improvement:

We focused on optimizing page load speeds for desktop and mobile to enhance user experience and reduce bounce rates, addressing any technical issues impacting performance.  As a result, we elevated the PageSpeed Insights score from 65 to 92 on desktop and from 58 to 88 on mobile, significantly improving site performance and user engagement.

Blog Enhancement:

We suggested increasing the blog’s authority by involving credible authors, creating special pages for each author and connecting them to real social media accounts of authors, and ensuring regular posting of high-quality articles. We also analyzed competitor content to address content gaps and enhance the blog’s trustworthiness  These initiatives were proposed to align with E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) requirements, ensuring that the blog meets industry standards for credibility and reliability.

Results

• 7x Increase in Organic Traffic in 12 months: We achieved a remarkable increase in organic traffic, growing from 5,000 to 35,000 visitors. This significant boost underscores the success of our SEO efforts in driving more users to the platform.

• Top Rankings for Key Keywords: The site saw a substantial improvement in search visibility. The number of keywords ranking in the top 10 surged from 300 to 1,900, ensuring the site appears prominently for local and industry-specific search terms, leading to more targeted traffic.

1. Improved Local Traffic from Key Cities: Our targeted SEO efforts resulted in a significant rise in traffic from key cities such as Paris, Lyon, Marseille, and Le Havre, where the exchange has offline branches. This increase in targeted local traffic from these strategic locations further supported the client’s business objectives by driving more relevant users to the platform.

In this article, we’re delving into the core of SEO, where top-notch content is the key and achieving a solid return, on investment is crucial. Let me explain it to you:

1. Google’s Preference: Imagine Google as that friend who only associates with the crowd. Well, guess what? Providing high-quality content acts as your pass to Google’s circle. When you present content Google takes notice. Rewards you with improved rankings and increased visibility. It’s like communicating in Google’s way –. Let me tell you it’s a language worth mastering.

2. Engaging Users: Here’s the deal; users are like explorers hunting for content. By offering top-tier content, you’re not just attracting attention – you’re keeping them engaged on your website. Think of bounce rates time spent on the site, and satisfied visitors all around. Do you know what that leads to? Improved rankings!

3. Valuable Backlinks: Ah, backlinks – the currency of SEO success. Looking to secure quality backlinks from sites? Well, my buddy, high-quality content is your ticket, to achieving that.

Creating informative and captivating content can attract attention from websites, leading to them sharing links, to your site. These backlinks act as a boost, for your SEO strategies helping you climb the ranks in search engine results.

(more…)

Content writing is the process of researching, planning, writing, editing, and publishing content for the Internet. It can be a blog post, a script for a video, or a sales page. i.e. anything that is published online. SEO content writing is important because content helps you attract and retain customers.

If a webmaster neglects to competently fill up a web resource, sooner or later, worse ranking will occur. A carefully balanced article helps attract traffic by increasing conversion rates and making users take the target action. In this article, we will consider practical tips which you can apply to your content creation for SEO.

What is SEO Content?

SEO content is the articles that are placed on the pages of a website helping with its promotion to the top of the search engine rankings. These articles have to meet certain quantitative and qualitative characteristics and capture the interest of both search engines and the users, who visit a particular resource.

You have to take into account a number of features of the top-grade content, which include

• effective solution to a specific problem. The text should be of interest not only to search engines but also to users;
• depth of the material, an unconventional approach to solving standard problems;
• relevant information;
• clear logic;
• maximum semantic originality;
• thematic subsections with subheadings;
• concise, informative title;
• optimal size;
• incoming links from other sites;
• numbered and bulleted lists;
• natural anchors without overtly advertising nature;
• photo and the name of the author of the material;
• examples for a better understanding of the meaning;
• links to the source code.

Types of SEO content

Filling the site regularly with various materials is quite important for its promotion. Frequency of updates and uniqueness are extremely important for search engines, but users instead can only have a vested interest in attractive and useful text and graphics relevant to the subject matter of the site.

Having analyzed Google`s top-ranked sites, we would like to indicate the following types of SEO content to be applied when optimizing any resource:

• Balanced product pages play both a significant role in your sales and also act as SEO content. They encourage people to press the cherished ‘buy’ button.
• Blog posts are often used to attract organic traffic through content that matches the general queries of the audience, and tend to engage more inbound links in comparison with product pages.
• Articles are the main type of content. They include short or long texts, news, interviews, or feature stories, which give the most complete answer to a user’s questions.
• A guide is a detailed content on several pages about how to do something. You can give your audience tips in the form of an article, video, or infographic.

• Videos make up a large part of media consumption and web traffic today

• They are more engaging than any article or infographic and can be a great way to engage your audience. You can always add a text transcription of your video if necessary.
• Infographics (often in the form of graphs or charts) allow you to visualize almost any data easily. Since much of the content is embedded in the image and therefore cannot be read by search engines as text, it is important to carefully optimize the rest of the page.
• A well-compiled glossary can be a good way to attract some search traffic, especially in terms of some specialized fields of industry.
• A directory is a useful taxonomy of links to sites or resources on a particular topic, influencing all sources of traffic. 

Build SEO Content Strategy

To draw attention to your brand, you have to create a thoughtful content strategy to help drive traffic, and audience, as well as to increase sales via the content to achieve key business objectives. This is a detailed plan for creating, posting, and promoting your content with set budgets and performance metrics. The key to every successful content marketing strategy is high-quality content creation.

Creating a website promotion strategy is a rather extensive task that needs to be handled responsibly in order to promote your website effectively. Thus, the focus should be on the following:

• Defining a goal, measuring current performance, and setting a timeline to achieve a desired ROI.
• Conducting an audit of the site to identify a list of all the technical, visual, and other problems.
• Analyzing competitors to find out what should be used on your own site to add interface elements, category information, subcategories, and keywords. Obtaining information on the reference mass of a competitor`s site and a list of donor sites.
• Choosing an individual SEO content strategy based on the topic of the site, a budget for promotion, and the desired timing for gaining results.
• Making internal optimization based on identified issues and a semantic kernel created and external promotion through the purchase of eternal and rented links, analyzing their effectiveness.

How to Create SEO Content that Helps You Rank Higher in SERP?

How does your website look in search engine results? Are you satisfied with its clickability? So that people will be more likely to convert to your website, it shall be attractive. This can be achieved in a variety of ways. Below we will focus on the specific techniques to help your website rank higher in SERPs and thus drive more traffic to your website such as

• Writing for Humans
• Comprehending the Google’s Algorithm
• Choosing Keywords
• Writing a Long Content
• Making a Unique Content
• Using Related Words
• Linking to High-Quality Sites
• Using Varied Content Types
• Writing meta-information
• Using Headings and Subheadings

1. Writing for Humans

The SEO-optimized text should be written intelligently and clearly for a reader. Most users prefer a simple presentation. They do not want to unravel complex language constructions and professional jargon.

Google tracks how much time users spend on a website. And if the content is easy to read, it keeps customers’ attention on the page longer, which increases its search engine ranking.

Even if a person doesn’t find a comprehensive expert answer to their question in an article, they will still end up on your website. Further on, the user can follow menu links, look up products/services, read other articles, etc. In this way, even a simple SEO article attracts traffic, provided quality keywords are used.

2. Comprehending the Google Algorithm

Google is the world’s most popular online search engine, used by billions of people, answering tens of thousands of queries per second.

Google’s search results are generated by an algorithm that works according to a formula with a large number of variables. Google search robots evaluate a web resource based on many parameters, including security features (SSL certificate), page load speed, mobile friendliness, useful texts, and links.

Key features of Google’s search engine are the following:

• There is no strict regional binding to cities. In fact, for Google, the country is considered the region. But for local organizations, there is a very strong binding to a geographic location within a kilometer;
• contextual advertising service;
• Accelerated Mobile Pages (AMP) proprietary technology to load pages instantly directly from mobile search results.

3. Choosing Keywords

Keywords and search phrases are entered by a user into search engines to be matched with relevant content.

Keywords should be included in page titles, meta tags, text, and URLs. However, overuse of keywords should be avoided as this can lead to a downgrade of the site.

If you feel that a certain search phrase can no longer be mentioned in the content of your site (organically), you may try adding more content to the site. Please make sure that these additions benefit your site visitors.

Each search phrase should contain 1 to 4 words.

You have to consider the number of competitors for a given keyword or search phrase and try to use specific and unique phrases.

4. Writing a Long Content

The recommended word count for blogs and articles is between 1,000 and 2,600 words. Shorter texts tend to drop down in search engine rankings.

An informative blog or an article with detailed, accurate, and valuable information will keep readers on the page longer. Insightful and useful texts that provide users with detailed answers to their questions are the key to promoting a project. If the articles do not meet the audience’s demands, the bounce rate will increase. And vice versa, if the content is of high quality, the user who has gone to the site will quit seeking further similar information somewhere else.

5. Making a unique content

Writing basic text with keywords is not enough. You have to create unique content on a regular basis. Because search engines look at how often the site is updated and whether it actually contains something of interest to users. If you create unique content, then you have the chance that organic promotion increases decently. In most cases, the text uniqueness depends on the subject and the presence of the text wording that can not be changed. Text content has an acceptable uniqueness rating of 85 percent, although it is better to get at least 90 percent. Articles full of phrases and words that do not carry any meaning are likely to be filtered by search engines.

6. Using Related Words

For the text to appeal to the reader, it must be varied by alternating long sentences with shorter ones, changing the sequence of words, and most importantly, using alternate keywords. Related keywords are variations, synonyms, or semantically related terms to the main keywords you are targeting and trying to rank for in SERPs. In some cases, these are variants of long-tail keywords. In other cases, these will be alternative keywords that your audience uses to find businesses similar to yours. The main reason for using synonyms and related keywords in text is that they make the text easier to read.

7. Linking to High-Quality Sites

Links to reliable and trustworthy resources show that your content is blue-chip and accurate.

The types of links include:

• Internal links to articles and publications on your website.
• External links to third-party resources.
• Inbound links when your platform is mentioned on other websites.

The more inbound links, the higher your ranking is, as Google views your site as a trustworthy and relevant resource.

Citations work similarly to inbound links. Search engines track mentions of your brand, e.g. your company name or the name of an expert. The more you build up these mentions, especially in a positive context, the more likely you are to promote your site to the top of search engines.

8. Using Varied Content Types

Texts supplemented with pictures, infographics, and videos are better accepted by any audience than just an array of words. The sheer number of formats extends the reach of your brand and satisfies even specific audience preferences. You have the ability to distribute content across multiple channels at once and attract different segments of your target customers.

This approach also allows you to always share information in the best way possible. For example, a large list of statistics is better understood with a visual infographic, a customer success story is made clearer with a video interview, and a blog post is easier to share on social media.

9. Writing Meta Information

A meta description is a preview, a small enticing text that appears in the search engine results below the link to the page. By reading the description, a user determines whether they should visit the site or not.

The presence of an intriguing meta-description encourages people to click from search results to your site.

Please follow these five tips to create meta descriptions quickly and easily:

• Supplement the text in the title tag;
• Match your search intent;
• Use strong incentive sentences;
• Keep it short;
• Embed the meta description in the page code.

The recommended length of the meta description is 155-160 characters. If search engines find your meta description inaccurate, they may replace it with their own.

10. Using Headings and subheadings

When used correctly, headings and subheadings improve search engine ranking, influence the readability of the text, structure long materials. and help you understand in a few seconds what the article is about, whether it is worth reading or not. Each subheading shall be thoroughly worked out.

Users are not only attracted to subheadings but also to the first lines of paragraphs after them. Therefore, each paragraph after a subheading should be based on the principle of an inverted pyramid that the important thing is on the first line.

The main requirements for the headings on the page include the presence of keywords in the title, distinct H1 with the main key, all subtitles must go strictly after each other and the title tag should not duplicate H1. 

The Bottom Line

The conclusion is that SEO content is important for a website, both for attracting information traffic and building brand loyalty, increasing the company’s visibility. This is why you should approach this issue in detail, form an action plan and follow it. While preparing the plan, the seasonality of demand should be taken into account.

And do not forget about the pool of “evergreen” content, which will keep attracting traffic to your site for years.

Although content creation takes time and effort, it is a worthwhile investment in potential traffic and conversions. Therefore, you should not skimp on SEO promotion. The key is to remember that content is not created for search engines, but for people, and if it is interesting to users, it will get into the top 10 and bring traffic.

Thus, you have to keep up to date with the latest trends and algorithm updates and keep testing and optimizing your site for the best results.