x4 Organic Traffic for Crypto Casino in Europe

Natural Links SEO services for iGaming and Crypto niche.



Client’s Goals

• Attract more visitors to the website through improved organic search performance.
• Improve the website structure and make sure all pages are visible to search engines and visitors.
• Increase the website’s overall visibility in search engine results.

Start point

Project Advantages

• Domain age
• Naturally appeared backlinks
• Good amount of cryptocurrencies and tokens to bet with
• Decent base of slots to play on the website

Main Issues

• The client's desire to enter a competitive market.
• Leading players have already claimed the top slots in search engine results.
• The necessity of focusing on several European geographical areas.
• Lack of proper SEO website architecture and pages interlinking.
• Many pages with identical content.
• Only a few types of pages for keywords with low and medium frequency.
• Many technical issues that have a detrimental impact on SEO.

Project Team

• SEO Team Lead
• Middle SEO specialist
• Junior SEO
• Outreach Specialist

Project’s Strategy Development

The strategy development phase included several key steps:

Website Audit and Analysis

As a well-maintained technical foundation is crucial for optimal search engine performance, we conducted such important steps. First, a clear and logical website structure must be implemented to facilitate search engine crawlers' ability to efficiently index website content. Second, we created a deep internal linking strategy to connect relevant pages and establish a clear hierarchy within your website. The third task was to fix all technical SEO problems identified during the audit: optimizing page loading speed, resolving broken links and redirects, and ensuring proper mobile responsiveness.

Market and Competitors research

Niche and competitor website research showed that an SEO strategy should concentrate on specific European countries with a high interest in crypto gambling. Also, we need to use a localization approach to define popular search terms in these regions and localize website content accordingly. As such task is not a short and easy one we suggested to do it in several stages.

1 step. Central European countries.

2 step. Southern European countries.

3 step. Nordic European countries.

Keyword Research and Clustering

A thorough research keyword process was undertaken to collect and cluster a list of relevant keywords for all website pages. Also we created a list of new pages ideas based on long and middle-term requests for each geo.

Content Ideas

We identified and eliminated duplicate content across the website. That included consolidating similar pages and rewriting content to ensure each page offers unique value to users and search engines. Also we collected tech requirements to develop new high-quality, informative content targeting exact keywords to increase organic traffic and website visibility.

Link-Building Strategy

A long-lasting link-building strategy was developed to improve the website’s authority and trustworthiness in the eyes of search engines. This long-term strategy was crucial for sustainable SEO success. We concentrated on links from local resources for each geo we will work with.

Natural Links Services:

SEO Audit On-Page SEO Services Link Building Services Content Requirements

Work on the Project

With a clear strategy in place, the project moved into the development phase, which involved a number of important activities that definitely took some time to be prepared and executed but at the end showed a great potential for website to grow fast and secure.

Technical SEO Fixes:

• The full technical audit identified numerous errors and other technical issues that needed to be addressed:
• 404 pages,
• Redirects,
• Outdated, trash or duplicated pages and others.

Fixing these errors was our priority to ensure that search engines could effectively crawl and index the website’s pages. On this stage we also implemented a sitemap, and created GA, Tag manager and Search Console accounts and integration for website.

Structural and Speed Optimizations:

The new website structure was implemented with new page types based on geo and keyword clusters. We worked on metadata, titles and content blocks of pages to make them clear and understandable for users.

Additionally we renovate a menu, footer, search and filters on website to make them user-friendly.

Link Building Outreach:

Implementing the link-building strategy involved acquiring quality backlinks from reputable and local sources:

• Guest Posts (4 languages )
• Guest Posts (Eng)
• Crowd links
• Tier linking
• Niche edits

Results

Traffic Growth

The website experienced a substantial increase in organic traffic, with monthly visits rising from 15k to 60k. This growth indicated a successful improvement in the website’s visibility and attractiveness to users.

Improved Keyword Rankings

The number of keywords on the website increased drastically, helping the client to grow their presence in the top search results for targeted keywords.

Enhanced Search Visibility

The website’s organic search visibility and the number of indexed slot pages significantly increased, ensuring that more users could find the website and its offerings through search engines.

Erik Ivanov

Co-Founder in Natural Links

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