X7 Increase in Organic Traffic for Crypto Exchange

Example of Natural Links complex SEO services in Crypto niche

Client’s Goals

• Increase Organic Traffic: Bring in more visitors who are searching for a reliable and safe crypto exchange.
• Increase the percentage of loyal exchange users who frequently use the crypto exchange for their day-to-day transactions and exchanges.
• Improve Local Search Visibility: Make the website more visible in local search results, focusing on reaching potential customers in France, particularly in the cities of Paris, Lyon, Marseille, and Le Havre, which are crucial for their business.

Start point

Project Advantages

• The domain is 5 years old, with a solid reputation and high trust level.
• The website had a history of some naturally appearing backlinks.
• Some descriptive content pages were already on the site.
• More than 20 cryptocurrencies that can be exchanged on the platform.

Main Issues

• Сompetitors already occupied key positions in search engine results.
• The website struggled with slow page load times, which negatively affected both user experience and search engine rankings.
• The website had a disorganized structure, making it difficult for search engines to properly crawl and index the site, and for users to navigate effectively.
• Numerous pages with duplicate content and content of poor quality.
• The majority of the website’s pages were built without focusing on SEO or ensuring the content was relevant and meaningful.

Project Team

• Lead SEO Specialist
• Business Analyst
• Technical SEO Analyst
• Content Writer
• Outreach and Guest Blogging specialist

Research & SEO Strategy Development Stage

To address the client’s challenges and achieve their goals of increasing organic traffic and improving local search visibility, we took a systematic approach. We carefully planned and executed several key steps to develop an effective SEO strategy.

Comprehensive Market Research:

The first step involved an in-depth analysis of the crypto exchange industry in Europe, including a detailed study of market trends and competitor strategies. This also included understanding user behavior and identifying opportunities for differentiation. Key insights from top competitors and emerging trends were used to shape the SEO strategy.

Target Audience and Geographic Analysis:

A thorough examination of the target audience was conducted, creating detailed user personas to tailor the content and SEO efforts effectively. Geographic targeting was also analyzed to focus on potential customers in specific cities, informing the development of localized SEO strategies.

Keyword Research and Optimization:

An extensive keyword research process was undertaken to identify high-, middle- and low-value keywords relevant to the crypto exchange market. Local keywords were also identified to enhance visibility in targeted regions. Through this research, we discovered that over 40% of the relevant keywords were not previously utilized by the client. This research helped in clustering keywords and defining the optimal structure for all website pages.

Content Strategy Development:

We conducted a content gap analysis to identify areas needing improvement and created a content plan to address these gaps.  The analysis revealed that around 30% of the website pages required significant improvements to better align with user intent and SEO best practices.

On-Page SEO Planning:

We created detailed requirements to improve the website structure, navigation and search engine crawlability. This included optimizing meta tags, headers, and URLs to align with targeted keywords and enhance click-through rates  and other important aspects.

Technical SEO Assessment:

A comprehensive technical audit was performed to identify and resolve technical issues impacting SEO performance, such as page load times and site accessibility and many  other important aspects.

Recommendations were provided for necessary technical improvements.

Link-Building Strategy:

We created a detailed plan to get more links to the website. This plan was designed to make the site more trusted and improve its rankings in search results. We focused on getting good quality links from respected sources to make the site more trustworthy and rank higher in search results.  The strategy included the following distribution of links by percentage:

• Guest Posts: 40% of the total links (strong, contextually relevant backlinks)
• Crowd Links: 60% of the total links (focused on building diverse, natural link profiles)

This approach aimed to enhance the site's authority and improve its search engine rankings.

Natural Links Services:

SEO Audit On-Page SEO Services Link Building Services Content Requirements

Work on the Project

After finalizing the strategy, we moved on to implementing it. This involved several important activities.

Analysis of Competitors' Link-Building Strategies:

We conducted a thorough analysis of competitors’ SEO strategies to understand their link-building practices. This allowed us to create a robust link-building base for websites to acquire high-quality backlinks. After additional analysis, we detailed our strategy, developed an anchor text list, and proceeded with the implementation of the plan.

Creation of Coin Exchange Pair Pages:

We developed dedicated pages for various coin exchange pairs, providing detailed information about each coin in pairs and facilitating user engagement.

SEO Benefits:

These pages are optimized with relevant keywords to improve search engine visibility, making it easier for users searching for specific exchange options to find and access the platform.

 As a result, this contributed to an additional increase in traffic.

Creation of Fiat-to-Crypto Exchange Pages:

We designed and implemented pages specifically for different fiat-to-crypto exchanges, improving the site’s coverage of key exchange options.  This led to a 15% increase in traffic, as it attracted more users searching for detailed information on popular exchange platforms.

Site Structure Optimization:

We redesigned the header with a cleaner menu and dropdown categories. The footer was updated to include quick links, resources, and a newsletter signup. We also developed new page templates for broader content coverage, such as cryptocurrency comparison pages and top-performing coin listings. These changes aim to enhance user navigation and boost the site's search engine performance.

Content Structure Expansion:

We expanded the content on existing pages by incorporating growth charts and detailed cryptocurrency descriptions, enriching user experience and providing valuable information.

Page Load Speed Improvement:

We focused on optimizing page load speeds for desktop and mobile to enhance user experience and reduce bounce rates, addressing any technical issues impacting performance.  As a result, we elevated the PageSpeed Insights score from 65 to 92 on desktop and from 58 to 88 on mobile, significantly improving site performance and user engagement.

Blog Enhancement:

We suggested increasing the blog’s authority by involving credible authors, creating special pages for each author and connecting them to real social media accounts of authors, and ensuring regular posting of high-quality articles. We also analyzed competitor content to address content gaps and enhance the blog’s trustworthiness  These initiatives were proposed to align with E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) requirements, ensuring that the blog meets industry standards for credibility and reliability.

Results

• 7x Increase in Organic Traffic in 12 months: We achieved a remarkable increase in organic traffic, growing from 5,000 to 35,000 visitors. This significant boost underscores the success of our SEO efforts in driving more users to the platform.

• Top Rankings for Key Keywords: The site saw a substantial improvement in search visibility. The number of keywords ranking in the top 10 surged from 300 to 1,900, ensuring the site appears prominently for local and industry-specific search terms, leading to more targeted traffic.

1. Improved Local Traffic from Key Cities: Our targeted SEO efforts resulted in a significant rise in traffic from key cities such as Paris, Lyon, Marseille, and Le Havre, where the exchange has offline branches. This increase in targeted local traffic from these strategic locations further supported the client’s business objectives by driving more relevant users to the platform.

Erik Ivanov

Co-Founder in Natural Links

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