Before we start discussing the high-competitive niches, I'd like to ask you – how many low-competitive niches do you know?
Based on my experience, if the niche is low-competitive, it is just non-profitable. Do you remember the joke?
- Who was that?
- It was Joe The Uncatchable.
- Is it really that difficult to catch him?
- Oh, not at all. Just nobody wants to.
However, if it is possible to make some money on this product, you'll never stay alone in the niche.
Thousands of your competitors look for new goods to earn, and no one can hide from them.
So, let us assume every profitable niche is high-competitive. If you find the latest market niche with a few players, reject the hope it will stay uninhabited for long.
Is it so bad? I don't think so.
I can find many positive sides in active competition.
When you consider promotion under competitive pressure, you know that all possible strategies and solutions are already tested.
Before you invent something principally new (if you are lucky enough), you can just copy the most effective methods.
You can learn what works and what does not without wasting time and budget for testing hypotheses.
Of course, there are some minuses.
All prospective channels are occupied with other players.
The conversion is minimal, and the PPC budget or traffic acquisition price is skyrocketing.
So, you have a little choice: you either search for new channels and opportunities or increase brand awareness and build a loyal community.
The task goes more complicated if you work in grey or black niches – pharmaceutical industry, blockchain and cryptocurrencies, food supplements and diet products…
You do not need to be a criminal to face the sanctions on the Internet.
Facebook and Instagram can close eyes on many suspicious activities – once I saw false banknotes' advertising! – but they ban any effort to promote food supplements, pharma, or cryptocurrency.
Google follows the trend.
I have already mentioned in earlier blogs that Google transforms into a global censor.
The work of SEO professionals looks like astrology: they try to calculate the regularities in the chaotic environment that continually changes.
The promotion of high-competitive niches is still possible.
Again, we turn to organic traffic and crowd marketing
solutions. It takes time – but it creates human capital, a value that can hardly be overvalued.
One of the strategies is the tiered link building.