Case Study: SEO Services for PureKana

Last updated in May 2024

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Natural Links Case Study: SEO Services for PureKana

Achieved x4 organic traffic growth in high-competitive niche

TOP 100

Keyword positions are showing solid constant growth from TOP 100 to TOP 10 of Google

Introduction

PureKana is a well-known and trusted provider of high-quality, affordable wellness products made from hemp-derived CBD. Based in Scottsdale, Arizona, PureKana offers a diverse range of hemp CBD products, including capsules, beverage enhancers, topical salves, edibles, vape devices, and even treats for pets.

In early November 2021, PureKana approached Natural Links after experiencing a significant drop in traffic and a prolonged plateau in their website’s performance.

Primary Goals & Challenges

Based on the existing business priorities, the Client’s team defined three main goals to fulfill during our cooperation:

Grow the volume of Google search traffic x3 in the necessary geos.

Increase conversion rates from organic traffic at least 3x.

Grow the number of quality referring domains for the main website.

As an additional goal, we also decided to increase brand awareness for the Client, strengthen the online reputation, and run PR activities to gain authority for PureKana in the CBD niche.

Strategy and Implementation

Initial Analysis

No decisions should take place without data. So we have performed the initial SEO audit to collect and prioritize technical SEO issues, and content gaps as well as evaluate the quality and quantity of backlinks for the Client’s website.

On-page SEO and Content Strategy

Identify Growth Points: We pinpointed key areas for organic traffic growth and developed a comprehensive strategy aligned with the client’s urgency and budget constraints.

Address Core Google Update Issues: The critical issues hampering organic growth were related to Google’s Core Update focusing on E-A-T (Expertise, Authoritativeness, and Trustworthiness). We implemented optimization recommendations in line with Google’s technical manual, ensuring website parameters met E-A-T standards.

Keyword Optimization: For key traffic-generating pages (main, catalog, landing pages), we identified wide clusters of search request keywords and naturally incorporated them into existing content.

We developed and implemented recommendations on project optimization in line with the official Google technical manual evaluating website parameters following E-A-T.

For key traffic-generating pages (main, catalog, landing pages) we identified wide clusters of search request keywords and naturally implemented those in existing content.

Link Building

Diverse Strategy: We developed a multifaceted link-building strategy, including guest post articles, crowd (forum) links, and Private Blog Networks (PBNs). The focus was on promoting commercial keywords to boost traffic volume and conversion rates.

We managed to launch a blog content machine. The main goal was to set up a process of regular article posting following SEO technical assignments. We also have developed a plan for constant product updates and reviews and implemented this plan as practical guidance.

Tools and Software Used

To achieve the results we expected for PureKana, we used a classical set of tools including Moz, Ahrefs, SEMRush, Google Analytics, and various other content-generating and optimizing tools. To define whether they were effective, let’s look at the results below.

Results

What The Client Has Got While Working With NaturalLinks

Achieved x4 organic traffic growth in high-competitive niche
Keyword positions are showing solid constant growth from TOP 100 to TOP 10 of Google

Organic traffic growth clearly states Google considers the website as fully optimized in accordance to E-A-T standards
Achieved x3 conversion rate increase, from 4% to 12%
Achieved x4 increase in brand traffic thanks to SERM and PR activities

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Client Testimonials

Sofiia Yanul (Industry: Digital Marketing) (Services: Link Building)

NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the “authority” of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.

NDA (Industry: iGaming) (Services: Link Building & Content Writing)

Thanks to NaturalLinks’ efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we’ve achieved good results and strengthened the site’s position through link building, among other things.

NDA (Industry: Advertising & Marketing) (Services: Link Building Solutions )

We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages

NDA (Industry: Automation Software) (Services: Backlinking)

I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.

Valeriia Zapolska (Industry: NDA) (Services: SEO, Link-Building)

Collaborating with Naturallinks.net has been a seamless and rewarding experience. They excel in delivering work efficiently and punctually, surpassing expectations with their dedication to excellence. Their meticulous approach and professionalism make them an invaluable partner. I highly recommend Naturallinks.net for their outstanding service quality.

Artem (Industry: NDA) (Services: Link-Building)

NaturalLinks’ link-building campaign increased our domain authority from 55 to 63 within two years, driving a 20% uptick in web traffic and enhancing our site’s credibility.

Anastasiia (Industry: NDA) (Services: Link-Building)

I’ve been collaborating with this link placement agency for some time now, focusing primarily on crowd and outreach efforts. I must say, the feedback from the crowd has consistently been overwhelmingly positive. The team at this agency exhibits exceptional quality in their work, showing not only a deep understanding of link placement strategies but also an unwavering commitment to meeting the needs of their clients.

Alexandern(Industry: NDA) (Services: Backlinks, Crowd-Marketing)

I have been working with Natural Links for over 2 years now. During this time, I was given more than 10,000 links. The prices are affordable, and the service is top-notch. I can confidently recommend this company as a reliable partner.

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